Transcription Power Tool #3 : WorkRave Pacing Program



WorkRave Work Pacing and Repetitive Strain Illness (RSI) Management Tool


Workrave ( ) is an EXCELLENT, totally FREE and little open source freeware software application which provides some highly valuable computer work pacing features, as well as regularly timed short, and longer, work break reminders, along with some helpful exercises to do during those breaks to counteract the risk of RSI (Repetitive Strain Injury). Workrave is available as a TOTALLY free download at :


The program is easy to use, and works on Windows, Mac AND LINUX operating systems. Please feel free to go ahead and download, install, and play around with the program as soon as you can, to reap the benefits immediately. I ASSURE you that you will see a noticeable increase in your productivity just in your first few hours of integrating this excellent tool into your daily workflow.


For such an essentially simple program this tool provides some highly valuable time and effort management functions, so that your overall productivity will increase NOTICEABLY, while simultaneously decreasing the productivity obstacles presented by repetitive, monotonous bodily and mental activities which create stress – and even potential long term illness- if not managed  over extended periods of time. Although the standard definition of Repetitve Strain Illness focuses mainly on PHYSICALLY strainful, repetitive activity, any worker who heavily uses their computer for several hours per day in order to do important tasks knows that the MENTALLY strenuous and/or menial activities are EQUALLY taxing on the whole mind-body system – especially because the mind and body are so interconnected – and so for the purposes of this analysis as it relates primarily to computer teleworkers (and transcriptionists/proofeaders specifically), Repetitive Strain Injuries in this discussion will include mental activities as well physical ones.


For teleworkers, some significant physical repetitive strain producing activities include : eye strain resulting from staring at the computer screen for long periods of time, back pain resulting from sitting up for long periods, and joint pain commonly in the fingers, wrists, arms, neck and/or back areas, resulting primarily from long periods of stationary sitting, posture-maintaining, and typing and mouse activities. Some of the major mentally straining activities include: difficulty concentrating, anxiety resulting from mental exhaustion, noticeable decrease in cognitive ability, and hyper-aroused nervous system states (including moodiness, agitation, insomnia, etc.). These often result from enduring long periods of sustained, focused mental attention on more single, narrowed subject matter, fine textual details, and repetitive tasks. These mental ailments develop primarily due to a failure to take adequate rest breaks away from the computer to let the mind rest and recuperate. Just as a body builder experiences the maximum physical gains by integrating adequate rest periods into their training routine, so the teleworker gains similar benefits from achieving a proper balance of activity and rest.


Some of the more technical names for of the most common Repetitive Strain Injuries (RSI’s) include : Carpal Tunnel Syndrome, Information Overload, Pressure/Stress Headaches, hyper-arousal induced insomnia, etc. More detailed information and examples of these conditions and their causes can be found here :


And a more in-depth analysis of the occupational risk factors for teleworkers is well examined here :


Working From Home Can Sabotage Your Health


Luckily, Workrave addresses many of the most significant telecommuter health issue by providing some valuable core features which are simple to execute, yet highly effective in helping to manage and minimize the manifestation and development of these Repetitive Strain Injuries. Plus, it does so in a way which, when properly used, is quite non-intrusive, and highly customizable based on the unique physical and mental needs of the individual worker.


The most useful features of the program can probably be best understood through actual case study examples of the typical daily workflow of the teleworker (in this case, the transcriber/proofreader). To best achieve this I will use my own, personal daily workflow as an example here, and show how the Workrave tool is integrated so easily and effectively with the most common workflow tasks of teleworkers (and even computer workers) in general.


Let’s say on a typical day I end up doing eight full hours of computer work on various tasks. Upon waking in the morning I usually start working on one of my private client transcription/proofreading projects. I will load my transcription software, continue from where I left off last on the transcription or proofread. I have found that working in 15 minutes chunks is ideal for the specific nature and needs of my body and mind. That is, I will usually transcribe or proofread for 15 minutes, and then either switch things up significantly to consuming some work-related (or non-work related) audio, video or textual resources (ex. YouTube videos, podcasts, web articles, etc.) If my energy levels are further down I can choose the third alternative option of completely disengaging from physical and mental work activity, and instead spend the next 15 minute chunk of time doing some menial daily chores (ex. cleaning, meditating, walking around the room or yard, etc.) So, the three 15 time slots include : 15 minutes of work-related computer work, 15 minutes of less  (or non) – computer related content consumption, or 15 minutes of physical activity which does not involved intense mental activity. The more you understand the ideal mixtures of task sessions which are unique to YOU, the sooner you can most appropriately customize the WorkRave program scheduling features to most effectively assist you in sticking to the specific organization of activity program you choose.


So, continuing to build upon the above example, I go into the WorkRave settings area and set the micro-break intervals to 15 minutes. This means that every 15 minutes a “break screen” pops up and stops any activity on the machine (ex. Keyboard and mouse input, etc.) I also program the DURATION of these microbreaks to be 30 seconds. In this way, after every 15 chuck of my work the program forces me to AT LEAST take 30 seconds to stop what I am doing, take a deep breath, rest, and clear my mind in order to best plan for the next 15 minutes activity chunk. After this first microbreak I move into the first alternative task (let’s say watching an interesting YouTube tutorial video on one of the new software programs I am learning and planning to integrate into my arsenal of work tools). The MORE INTERESTING you make this second task (specially relating the task to the first (and also) third task session), the more productivity benefits you will get from switching and pacing the tasks. IDEALLY, the most effective mix of tasks includes a logical component to this transition. For instance, if you are specifically focusing on improving your use of punctuation during your proofreading tasks then switching to watching an interesting YouTube video related to some aspect of proofreading will provide a nice repetition and reinforcement component to your activities (and self-training) schedule. The key is to try and consume resources which are interesting, motivating, and applicable as quickly as possible into your workflow. By doing this you are able to apply (and build) the knowledge and skills you are absorbing during the different task sessions, in real-time, and the continuous, tangible improvement in your productivity which results from this will further motivate you to pace and organize your efforts properly, using SEVERAL tools, including WorkRave.


After the second 15 minute task, the next micro-break box pops up and I can then rest for 30 seconds while I also decide if it is most appropriate to switch back to the first (active project work) activity session, or if I feel that my body and mind are becoming more drained of energy and focus I can choose to switch to the third task session, which involves some physical activity without mental activity. In this case I may spend the third 15 minute activity session doing some silent meditation, or giving the kitchen or bathroom a routine 15 minute clean, I may prepare some food (which, in my specific case, general consists of a light, liquid and raw fruits and vegetables based diet. I could, for instance, brew a pot of one of my favorite, and most appropriate types of Chinese tea which I drink daily. While this is another subject worth elaborating on elsewhere (when I talk about proper nutrition for the teleworker), I find that taking a 15 minute break to drink a pot of high quality tea (specifically a black or Puerh category tea if I need more energy, and a green, white, or herbal tea in the evening when I am in the process of “coming down”) is a HUGE boon to my productivity AND the overall health of my body. Once the 15 minute tea drinking activity session finishes, the third micro-break box pops up on the screen. Actually, after the third session it is really best to schedule one of the longer breaks (which include the guided exercise activities). So, in this example I will program one of the long breaks every 45 minutes – that is, after I complete the full round of the three main 15 minute activity sessions.


Aside from time the interval (45 minutes in this case) between breaks you can also customize the DURATION of the longer breaks. Again, this proper duration will be unique to your body and mind. I find that after the three 15 minute microbreaks, a good 5 to 10 minute long break is appropriate to really properly recuperate from the past hour of heavy activity. For a few minutes at the beginning of the longer break the program provides you with some guided examples of some common, and effective, basic exercises that you can perform along with the program’s timer. These exercises are focuses on addressing the most common physical Repetitive Strain Injuries, and range from eye exercises to stretching exercises for various high use body parts. The nice thing is that you have the option to follow the exercises provided, and/or replace or add some of your own preferred exercises. I like to try to AT LEAST follow the provided exercises, and then in the remaining non-activity time, where the program stops providing exercises and simply let’s the break timer run, I add a few of my own good ones – mainly consisting of some powerful yoga and Chi Gong stretching, and movement exercises. I may also take some of this remaining time to cease all physical and mental activity by lying on my bed with eyes closed..


Once the longer break is completed you will usually feel well rested, and ready to run through the cycle again – depending, of course, on how many cycles you have already completed. With this specific routine you can get quite a lot of work done in an eight hour daily work session. The program also has a customizable “daily limit” timer. This box will pop up to remind you that you have reached your self-estimated overall time-work threshold for the day. If you have more accurately customized the time interval on this feature you may find this a refreshing notification and conclusion of your workday, and you will likely be happy to shut down your work activities and computer for the remainder of the day. However, if you decide (for a variety of possible reasons, including approaching deadlines, glut of work, compulsive tendencies, etc.) to do some additional work, you have the option to “cancel” this daily work reminder. If you do this, however, it IS recommended that in the additional work time you perform for the day you extend the frequency and duration of micro and longer breaks. As some friendly advice from someone who suffers from SEVERE insomnia, plus internet addiction, and other goodies – which is only exacerbated by the constant hyper-arousal induced by above the eight hour threshold of daily computer work, often even reaching up into the double-digits —) yikes – I can tell you from experience that as you endure more hours it become increasingly important to include a pacing mechanism which gradually slows down your physical and mental activity so that when you finally conclude the day’s work your body and mind will be in as an ideal of a state as possible to facilitate sleep and recovery. Ultimately, you want to customize your pacing schedule so that, with the help of the WorkRave program features, you are able to slowly wind down to a soft conclusion of activity which will make it easier for you body and mind to transition to the lower level of brainwave  activity to allow you to get the proper amount and quality of sleep required to maintain consistent productivity over days, weeks, and months. Pacing is a VITAL component to computer-based telework and non-telework. If you can achieve a high level of control over your energy exertion you will be able to maximize the overall results of your effort. If you CAN’T achieve this control then you will tend to experience a progressively increasing level of physical and mental exhaustion which can very likely develop into more serious,  longer term injuries over your extended work periods of days, weeks, months, and beyond.


Developing good pacing habits is therefore a vital component to telework, and one which ultimately translates into better health, higher productivity and income earning potential. People who are able to properly pace themselves are able to get more work done with less effort, and experience less health issues which have a tendency to have a detrimental effects on productivity in the short and the long term. This is why I STRONGLY suggest using a simple, yet powerful – and FREE – program like WorkRave as a fundamental tool in your teleworker tool kit.


One of the challenges people face when using a program like WorkRave is that you may sometimes find that both the micro and longer breaks feel like they are a bit intrusive, and distracting, to your efforts. However, I find that if in the times when I have those feelings it is very helpful to force myself to take the break, and then practice some meditation on those negative feelings which the rest break alerts trigger in me. I sit or lie down on my floor or the bed, and with my eyes closed allow the feelings to arise naturally and without trying to stop them. Then I examine and reflect on the feelings and sensations to try and figure out the deeper force driving them.. For instance, I ask myself WHY I feel frustrated by the break? Is it simply because I want to get more work done, but by doing so I would overextend myself? I ponder whether or not the break is actually HELPING to increase my productivity and comfort level, Even though at the time of the break I may have negative feelings what I have found is that, looking back in hindsight, it is most often the case that even though I had to endure some frustration due to the interruptive nature of the breaks, they did INDEED successfully serve the purpose of increasing my productivity. In addition, the program forces me, in a healthy way, to confront my own mental processed (and neuroses, or maybe more accurately, demons) which cause me to put up the resistance. A major benefit of this analysis  is that it helps you to begin to gain a better understanding of the destructive ways in which your impulses, compulsions, and counterproductive thought patterns contribute to improper pacing. So in the end this program also has the potential to help you change your pacing routine by changing the underlying destructive psychological mechanisms which have a tendency to force you to push body and mind beyond their limits, and ultimately sabotage your potential maximum productivity.


On a more practical level, one of the first things you can do if you find, through analysis, yourself feeling justifiably frustrated at the pacing of the breaks is to simply increase the time interval between them. You do this in the setting section of the program. Since everyone has unique physical and mental needs, once you figure out and customize your own proper individual pacing schedule you actually will be more welcoming of the breaks, accepting them as a necessary – albeit somewhat frustrating – tool, which helps you bypass your own self-destructive tendencies, and just start accepting that the breaks are indeed ultimately necessary for, and effective at, producing a significant increase to your productivity. Plus, the various metrics you can apply to judge this increase in productivity (for example, the number of total increase in transcription/proofreading output time ( based on a word count), an increase in income due to the increase in productivity), etc. will highly motivate you to appreciate and take full advantage of such a valuable tool as WorkRave. You will naturally accept the automated pacing schedule provided by the program.and gain maximum benefits from the breaks, and experience a general  diminishing need to cancel or postpone them. Once you reach this milestone, you KNOW that you are making real progress, and ultimately the improvement in pacing ability that you develop from regular use of this program will naturally transfer into the pacing of activities in other areas of your life (ex. Better organizing and pacing plans to achieve dietary goals, serious exercise routines, general career and life planning, etc. Ultimately, pacing is a valuable life skill to master.


Well, quite a lot has been said in this post about a nifty freeware program which may APPEAR on first glance to be quite simple and insignificant. However,us free-thinking, smart people know that the most profound,  influential – and often revolutionary – philosophers and innovators in history have expressed the common important opinion along the lines that the best ideas and inventions are those which are the simplest. Taking the wise words of one such great thinker, Albert Einstein, “Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty lies opportunity.”

So it is on this enlightening final note that will I put some closure on this rather comprehensive, and hopefully helpful, reviews of the WorkRave productivity enhancement application. It is my sincere hope that any reader of this post will experience the significant benefits of integrating this tool into their work routine, and as a result experience an increase in productivity, income – and most importantly – the most valuable gift of increased self-awareness.


If you do try out the program please feel free to send your comments (both positive and negative) so that all readers of this blog can benefit, as well as sharing this post with anyone who you believe will benefit from the information.


Happy Transcribing,




Free Transcript Project – #11

Tea Bag vs Loose Leaf: The Taste Test
YouTube Channel :
Web Site :

Host : Don Mei
Twitter :


[0:00] Don Mei : Hey tea-heads! This is Don from Mei Leaf ( ). In this video, “Tea bags Vs. Loose Leaf Tea – The Taste Test”, I’m going to be brewing up some green tea from a tea bag, and some loose leaf green tea, and we’re going to taste the difference. This video is going to go under the “Basic Tea Education” playlist :


If at any point in time you enjoy this video then please give the video the “thumbs up”. The more thumbs in the air, the more tea videos are going to come your way. And if you haven’t subscribed to our YouTube channel yet, then go click that button :


Okay. So the more eagle-eyed viewer amongst you will realize that I’m not sitting in front of my usual desk in London. I have relocated. I’m on holiday at the moment, and we are in beautiful Mazunte in Oaxaca. Behind me is Mermejita beach. It’s a stunning, stunning location. You can hear the wildlife around me. It’s a beautiful place. We’ve been here for a few days,and we have been exploring the delights of mexico, and believe me, there are plenty. There is plenty to explore.


[1:00] But one of the annoying things about Mexico is that they are a real coffee-drinking country, and they don’t have much good quality tea. So, obviously I’ve brought my own, and today what we want to do is I [just] want to show you how easy and convenient it is, when you’re traveling, to still brew loose leaf tea. So we’re going to do a taste test between a [tea bag] green tea and a loose leaf. Now, this tea bag green tea is, honestly, a very high quality, compared to your, kind of, standard green tea tea bags. So  I’ve tried to find a decent rival to battle against the loose leaf tea. I’m not going to mention brand names, but this is a very well-respected tea bag brand, and it’s an organic green tea. So, I’m going to try and do a very fair taste test. I’m going to try and get the best out of this tea bag as I possibly can, and the best out of this green tea.


[2:02] So, the comparison. This is – I don’t know where it’s from, because it doesn’t give me an origin; which is one of the annoying things about tea bag tea, generally. So this is a green tea. I’m assuming it’s from China. This here is a White Money, or a [“Fai Mao Ho”/], which is from Fujian province, in Taimu mountain. So, I’ve intentionally picked a green tea which is more of a, kind of, everyday green tea, an affordable everyday green tea, rather than a super high premium green tea, because that wouldn’t be a fair comparison. So, hopefully, we’re going to get a fair comparison here.


So, quickly, the reasons why I personally don’t like tea bags; the first reason is the quality of the leaf. It’s probably machine picked, and that means that you are not getting the same level of accuracy, in terms of choosing which leaves and buds are going to be part of your tea. So twigs, insects, etc. can be picked up in the machine, and it’s all mulched up and turned into a powder, so you wouldn’t know the difference.


[3:07] There are some HORRIBLE YouTube videos out there of people opening tea bags, and finding insects, and finding worms. I might put a link in the description below so you cans ee. But it goes to show that you don’t really know what you’re getting. When I travel around to purchase tea from the tea mountains of China and Taiwan, I do regularly see tea manufacturers sweeping the floors of the factory, and making big bags of tea dust which they then sell to tea bag companies. So, really, you’ve got either sweepings, or you’ve got machine-picked tea, which you don’t really know what’s in it. So the quality of the actual contents makes a big difference.


The second thing about tea bags which I find makes it inferior to loose leaf is the fact that it’s turned into a powder. If it’s turned into a powder it has a very large surface area, and so it brews very quickly – which is one of the reasons why people like tea bags, because it’s very quick brewing. But the problem with that is that it releases all of the astringency, and the tannic notes, much faster than if you’re brewing loose leaf. So it’s much more likely that you’ll get a very bitter brew.


[4:26] Also, you can’t do multiple infusions of a tea bags. You can, but generally all of the flavor is released in the first infusion. So you can’t do multiple infusion, which anybody who likes tea, and enjoys the Chinese way of drinking tea specifically, enjoys the fact that every infusion has a different flavor.


So, quality, you don’t know what’s in the bag. Brewing, very large surface area [that] doesn’t allow for multiple infusions. Finally, appreciation. There’s no comparison between something hidden in a tea bag, like this, and actually looking at proper loose leaf tea. It’s not just for looks, but it’s also a great way of looking at quality, and understanding a direct lineage from the leaf to the field. You see how it was picked, you see which part of the plant was picked. So it gives you such a greater understanding  and appreciation of the actual leaf that you are drinking.


[5:29] Okay. So, we’re going to brew these now. I’m going to brew them at different times, because I’m very conscious of the fact [that] this is going to brew a lot quicker than this.  As I said, one of the annoying things about traveling is not having your tea with you, but I just want to show you how convenient it is. So this is a very simple basket brewer. We sell some [Fenum?] basket brewers – really high quality [Fenum?] basket brewers. Again, I’ll put the link in the description below. This is very similar. This is from japan. All you do is take your basket brewer, put it in your cup, and pour in your leaf.  So if you compare this with this there’s really not much difference in terms of convenience. So the idea that loose leaf tea is inconvenient is not true at all.


[6:20] I’ve got water here which is not boiling. This is about 85 degree. So again, [I’m] wanting to make sure I’m going to get the best out of both of these. So I’m going to pour into here first, I’m not going to do a rinse. I know that this will take about 30 seconds to brew, and I’m going to pour the same temperature water in the tea bag and maybe give it a little bit less – 10 to 15 seconds – because I just want to make sure that I don’t brew it too strong. Okay, so we’re going to pull the camera around, and you’re going to see the difference.


[7:12] Here we are. These are the two different teas. This one here is the loose leaf tea, and this one is the tea bag. So you can immediately see the difference in the color and the clarity. This one here is much greener, much more clear – translucent – whereas the tea bag one is much more cloudy, and is almost a, kind of, orange color, which is a bit strange. But it goes to show that this [tea’s] leaf has been oxidized more in the processing of the tea, which it shouldn’t be for green tea. But as I said, because this is machine-picked, and the quality is going to be lower, the leaf may have been damaged along the processing pathway, and therefore has oxidized slightly. So you can see here, this is what I’m talking about in terms of tea appreciation. That’s not very pretty, and doesn’t really give you much information.


[8:08] Whereas this here – let me see if I can pick – let’s you see exactly what you’re drinking. So this is the bud and the first leaf. So you know the picking of this tea is a bud and one leaf. So here you have – let’s see if I can show it to you a bit clearer – a bud in one leaf. It just lets you really visually see the quality of the tea you’re drinking, so you can really appreciate, visually, the difference between loose leaf and this horrible mulch here, which is tea bag tea. Right. What matters most though is taste. So we’re going to taste.


[8:53] Okay. So let’s taste. So this is the loose leaf tea… a lovely, everyday green tea.It’s got quite a juicy mouthfeel, so it’s making my mouth produce saliva. It has the smokiness that comes from a wok pan-fired green tea. [It’s] very gentle. It’s a lovely, everyday Fujianese green tea, [with] nothing spectacular about it. It has good minerality, so it’s got a nice kind of mineral-rock taste… high notes nice and vibrant, and a lovely, juicy mouthfeel. So, a lovely, everyday green tea.


Now the tea bag green tea is very, very different. First of all it has a really sour taste, which is a bit strange. I don’t know where that comes from, but it’s quite sour. It’s also much drier. So it’s got a lot of astringency. I brewed it, actually, quite well, so it’s not too bitter, but it’s very dry, very astringent, [and] really giving me a kind of choking sensation in the mouth… And just very stewed and old tasting.


[10:12] I guess one of the things about powdered tea is, because it’s got a larger surface area, it will age a lot quicker. So it loses vibrancy and freshness a lot quicker. I’m not sure how old this tea is. Again, it’s not really batch-numbered, so that’s one of the other disadvantages of tea bagged tea. It just tastes old. It tastes stewed. It tastes sour, It just doesn’t taste nice at all, and I really did try to brew it properly…


So a world of difference. Oh! a world of difference; much smoother, much cleaner, much brighter – just enjoyable. This is a green tea. I wouldn’t call this a green tea. I don’t know what you would call this. But this is meant to be a very high quality, organic, green tea tea bag.


[11:00] So, there you go. The difference in taste is very clear. The distance, visually, is very clear. And I hope you can see how convenient it is to brew loose leaf tea, even on holiday. Okay? That’s it tea-heads. If you made it to the end of this video then please give the video the thumbs-up. Check out our playlists:


and let us know if there are any videos that you would like us to make. If you’re ever in London then come visit us in Camden to say “Hi”, and taste our wares. If you have any questions or comments please fire them over. Other than that, I’m Don Mei from Mei Leaf. Thank you for being a part of the revelation of true tea. Stay away from the tea bags, keep drinking the good stuff, and spread the word – because nobody deserves bad tea. Bye.


Transcription Powertool #2 : WavePad (Audio Editing Software)

WavePad Masters Edition Screenshot_ for DOAFT blog post

WavePad Master’s Edition Screenshot Provided ON Company’s Web Site


Rescuing Poor Quality Audio Files From Death To Make Them Suitable For Transcription Using Audio Editing Software

As a freelance online transcriptionist you will spend a considerable amount of time evaluating files which come to you via various available job boards and/or private clients. As the different online transcription companies receive audio and video files from different, and numerous sources – each of whom record their audio/video with different equipment, and with a range of recording skills (from amateur to professional), as well as under some uncontrollable conditions  which are common in audio recording – it is CERTAIN that you will REGULARLY come across audio files where the WHOLE file is of poor quality (in terms of being able to hear the speakers well, and most accurately transcribe their speech) OR files in which only PARTS of the file are of poor quality. The main downside to poor quality audio is that it takes more time to complete the transcription and/or editing process, and especially if you are on a strict deadline this can create a significant amount of stress and frustration, which disturbs the general flow and enjoyment of your work, and may even cause you to take more time than usual to complete the file. In addition, even if you are NOT under a strict deadline, these poor quality files require more time and energy investment to complete, and since you are paid per file, line, or audio minute this means that you make less money overall, since these more difficult files take up time that you could be working on better quality, easier files, processing them faster, and turning over more files.

The silver lining in the case of poor audio quality is that the problem presents you with a valuable growth situation by motivating you to teach yourself the valuable new skill audio editing by learning how to use a decent quality audio editing application (some of which are free). This software will provide you an array of powerful tools to greatly increase your potential of transforming a “poor” quality audio/video files into a “workable” quality audio/video file. The potential benefits to you are significant. One will be that if the content of the file is good then you can enjoy that content while transcribing and/or editing it, and get paid to do so. This is always the ideal situation for a transcribers and editors. Secondly, during “slow periods”, where there is a limited number of files made available for you to work on, having some audio editing skills can increase the amount of work available to you, especially if other transcribers/editors working for the same online transcription company do not (yet) have such skills. Finally, the company, or client, providing your files on a regular basis will be happy that you have spent time and energy developing these skills which enable their company to make money off of these poorer quality files, instead of having to return the files to the original client and lose the revenue (and possibly the customer as well).

Some companies have started offering to transcribe/edit poorer quality files with an extra “challenging audio” charge. In this way the customer is still able to get their files transcribed, and the company doesn’t turn away customers who may, over time, provide a significant amount of work, regardless of the occasional poorer quality files. Even the highest quality audio/video productions have SOME content which is sub-par. It is often not the intentional fault of the customer in these cases.  The multitude of factors which can make an audio/video file “poor” in quality include : high level of movement of speakers, high level of background noise when the recording is done in populated places, and many others. A reputable online transcription company will then go on to pay the transcribers and editors some of that extra fee, and so by having some basic audio editing skills you open the possibility of working on these higher paying files. This is a win-win-win situation for the customer. the company, and the transcriber/editor.

Here is a high quality article which goes into significant detail of the various factors which contribute to poor audio quality recordings :

How to Make Good Recordings

Once you get proficient with the audio editing software it is often the case that one of the powerful functions in the software can revive the file from audio death with just a few clicks. So, it is ultimately a valuable and practical skill to add to your virtual transcription/editing toolbox, and one which your clients will appreciate. You may even win certain well-paying contracts over other applicants by simply listing your competency and ownership of a good quality audio editing software application on your resume. Of course, it would be most ideal to perhaps take an online course in audio editing which provides a certificate upon completion, which you can then include with your resume and post on your transcription related online sites and social media accounts (ex. your transcription service (or company) blog, LinkedIn, etc.). You can even find such courses for free on online education sites, such as the following Udemy course :

Audio Editing Basics with Reaper

Just do a Google search for -> “audio editing basics online course + [specific preferred audio editing software]”, and you will discover a nice selection of courses (free or paid) which will start you on the path to becoming skilled and certified in audio editing. In fact, the audio editing application “Reaper”, which is taught in above course, offers a 60-day evaluation free trial. This is AT LEAST a generous amount of time to experiment with the software while taking the free course. Then, once the trial expires, you can decide whether to buy Reaper, or seek out one of the other full freeware applications available to consumers, such as Audacity , which is one of the most popular, open source, applications available. Some other options can be found here :

As you can see from the above article and a simple search, there is a wide range of decent (and some free) quality audio editing software programs available which will enable you to do MOST of the repair work you will need for files which are of moderately difficult quality – which will be the difficulty level of most of the files you will need to work on. Often the one-click application of a simple “background noise reduction”, or “high pass” filter will be adequate to get the audio/video functional enough to work on and process to completion. Remember, YOU are ultimately responsible ONLY for adequately transcribing and/or editing the words in the audio/video file. The quality of the file is NOT your responsibility. So the more skilled you are at tweaking the audio so that you can properly hear and transcribe the speech, the better final transcript product you will produce. In other words, you will have done your job well, even under less than desirable conditions. This is ALWAYS proof of a valuable worker who takes their job seriously, and will surely, more often than not, be looked at favorably by current and potential clients.

The industry standard professional transcription software ExpressScribe Pro provides three of the most basic, commonly used filters (ex. Background Noise Reduction, Extra Volume Boost, and High Pass Filter), BUT these are simply one-click applications which cannot be configured for more fine-tuned audio repair. You simply select the one available, preconfigured filter, and ExpressScribe runs the entire file through that filter. This means you can’t apply the filter only to selected sections of the audio, which proper audio editing programs allow you to do.

As I use a registered version of Express Scribe Pro, which I highly recommend to ALL transcribers, because it is affordable and has features which make the transcription process MUCH more efficient, I HAVE used the above “Special Audio Processes” [ FILE -> “Special Audio Processes”], on a number of occasions, and they have been adequate in making the audio/video workable. However, there have also been a significant number of files which the basic ExpressScribe Pro audio processes have NOT been able to remedy adequately. Therefore, I made the basic cost-benefits analysis decision that if I went ahead and purchased a PROPER audio editing application the income from EACH file I successfully transcribed/edited – which that application enabled me to work on by making it possible to repair the file to workable condition – would offset the cost of the program. Even if you account for a low payout on transcribed and edited/proofread files – let’s just say, for our purposes here,  $10 per audio hour for a completed transcribed audio file, and $5 per hour for a completed edited/proofread file. With some simple arithmetic it is clear that you can recoup the original $99 USD (retail price) registration cost for WavePad Sound Editor Master’s Edition likely within a mere month or two. For me, in the end It has turned out to be a very sound business decision which has significantly enhanced my productivity, as well as providing me the opportunity to develop an additional skill set to complement my transcription, editing/proofreading, and digital audio related (podcast editing) work, in addition to some other personal projects which include audio as a component.  Finally, the cost of the program has served the additional bonus of being a justified “business expense.”

I specifically chose to purchase the WavePad Sound Editor application for two main reasons. Firstly, it is a member of the same suite of software products, NHS Software which produces Express Scribe, the application I use for transcription work. In fact, there is a valuable “launch” button within the FILE menu of ExpressScribe (as with some of the other in programs in the suite) which enables you to launch WavePad with one click from within the program. As it is often the case that you discover a section of sub-par quality audio while you are in the process of transcribing the file, this one-click ability to open WavePad and then quickly clean up the file so you can get back to work on the transcription is a nice little bonus feature. Of course, this is not a MAJOR feature of the program, but it is a common and convenient perk you get when you buy programs which are components of software suites. Many of these software companies design their products to streamline with each other in various ways. Some of these streamlined features are more powerful than others, but sometimes those little bonus features are valuable, especially if they help save you time, and thus earn more, when you are working against the clock. Many software companies offer discounts to customers when they purchase additional programs in their suite – either as part of one single purchase, or for future purchases. The company with often advertise the available discounts on their site. Other times they offer you a discount on additional suite programs when you reach the check-out page during purchase. I recommend sending a quick email to the company sales department and inquire about the availability of any such discounts so that you don’t miss out.  Feel free to AT LEAST download the free demo version of WavePad (and/or any of the various other quality audio editing applications), read through the tutorials, and experiment with some of the powerful, and easy-to-use, audio processing tools.

WavePad has a very nice, clean, user-friendly interface, which is NOT overloaded with audio functions, or overwhelming on the eyes and brain, However, it does offer a decent amount of functionality for both lower-skilled and higher-skilled audio technicians, if they care to take advantage of these features. The main advantage that WavePad has over the basic three audio processes available in the Express Scribe Pro application is that there are a LOT more functions, and each function has a much higher range of configuration potential (including the ability to select and apply editing to smaller sections of the entire file), which enables the user to fine tune their application of audio processes in order to enable the highest potential to transform poor audio into the most workable quality. This is ultimately the most important goal. Many of the audio processes also offer “preset” options, along with a preview, so that you can hear what the file will sound like after the filter is applied, BEFORE actually applying it. This minimizes time, effort, and computer processing power needed to find the BEST level of audio adjustment. At the same time, it makes it easier for inexperienced users of the application to get the final outcome they are looking before they have invested the significant amount of time which is required to become comfortably proficient with the numerous features of the program. For advanced users (such as professional audio engineers, podcast producers, etc.) the program offers the ability to fully configure the most important elements of the audio processes. This enables the user to really get in there and get to the core of the problem in the audio and produced the best final product.

Most transcriptionists and editors will only need to use the presets for most files. The preset filters are powerful, and you often just need to apply a few of them to make the audio/video file workable. Sometimes just ONE filter will do the job. This is why it is important to thoroughly go through the tutorial manual provided, so that you will better be able to know, and decide on, which process(es) to apply to get the audio into workable form with the least amount of wasted time and effort.

As this blog post is NOT intended as a tutorial on WavePad – or any other audio editing software application – but instead, to address the value these programs add to the efficiency of transcription and editing work, I will simply advise that the reader follow up with some of the resources, free software demo, and tutorials of the programs mentioned above, The IDEAL way to achieve working competence with these programs is to actually experiment with the features on REAL files, as you work through the tutorial. I assure you that you will feel a great sense of satisfaction the moment you resuscitate a “dead” audio/video file into a workable form which you can then process and make money on. You will also have learned some valuable and marketable skills. In fact, as a result of mastering the WavePad program I have been able to earn additional income editing the audio of some podcast clients, and then proceed to transcribe and edit their podcast audio files. The combination of audio editing, transcription, editing/proofreading, web design and SEO marketing work that I now am able to do for various clients has enabled me to now earn over $20+ an hour, which is a significant amount of income based on my specific situation- that is, living in a “developing” country, where the cost of living is roughly 1/3 of that in the “developed” world, at the time of this writing.

Since I make the BULK of my living doing transcription and editing I felt it was best to properly purchase the above software applications. It is always a nice feeling to know that you are using software with the proper permissions, in addition to the fact that the programmers who design these excellent programs work just as hard as the rest of us technology workers, and so, being a full believer in free market economics, my conscience tells me it is the right thing to do. However, I CERTAINLY understand that (especially for new people to the industry) money is scarce, and it is thus important for us to utilize whatever is available (especially free resources) to us to get the gears moving, and the $$$ rolling in. Trust me, I have been there. The great thing though is that there is an adequate range of free resources and tools to get you started during the process of self-education and experimentation. Then, once you are generating a decent income you can decide on whether to use freeware or paidware (or a combination of both). The choice is completely up to you, of course. NO moral judgement is being made on this end. I promise ;->

In fact, as it probably obvious to the reader, the whole purpose of this blog is to help people who are interested in doing work in the online transcription industry to be able to gain the essential knowledge they need, in the most practical, efficient, and cost-effective way possible. The good news is that it is COMPLETELY possible to achieve this goal without having to spend barely ANY money at all. That is the beauty of the internet. It allows a freer flow of information, as well as providing the technical means by which to enable people all of the world to earn an honest living in a location and (generally) time-independent manner.

As I started to mention earlier (in regard to the free, open source Audacity audio editing application), there are TONS of excellent open-source, freeware applications (for all of the various areas of your transcription business – including productivity apps, typing practice programs, etc. – out there which can help take MOST of the financial burden off of you – especially in the beginning phase of your endeavor. For instance, instead of using Microsoft Word to type your transcription text (while using a transcription program like ExpressScribe to control the audio) you can easily, and smartly choose LibreWriter – part of the LIbreOffice open source suite :  which has ALL of the core functionality of the full Microsoft Word (Office suite), BUT is COMPLETELY FREE! I personally use a core mix of Express Scribe for the transcription (to control the audio/video file), with LibreWriter as the word processing software, which I have open as the top window while I type out the audio speech. ExpressScribe Pro includes the “universal hotkeys” feature which allows you to control the audio (for example, pressing F9 to start the audio and F4 to stop it), even though you have the LibreWriter page open as the top (focus) window. I then use click “launch WavePad” within ExpressScribe to open WavePad, import the audio file, and adjust any parts of the audio which require it at any point during the transcription and/or editing process.

With just these three powerful tools you can basically do ALL of the transcription and editing work you can handle, and do it in professional manner – keeping in mind that accuracy is the most important feature of quality transcription and editing work. In combination, these three tools maximize your potential accuracy, and ultimately enable you to work faster, make more money, and – most importantly – get maximum enjoyment out of the process.
Although I realize that this post has grown quite long, I believe the length has been justified to allow me to do justice to this important subject related to the transcription craft. My main hope is that the reader will derive some practical, actionable, and valuable tips and motivation to follow through on their own in utilizing the resources I have presented here to progress productively along the path to becoming a more seasoned, and wealthy, transcriptionist.

Please feel free to direct any questions and comments to :

I always enjoy assisting readers in any feasible way possible, and I ESPECIALLY enjoy when people send emails offering gratitude for this blogging effort as a result of being able to use some of the information provided to solve a problem, or achieve a new milestone in their transcription career effort.


Happy Transcribing.


Free Transcript Project #10

The Law Practice Doctor : Burnout Prevention and Stress Resilience

Host : Sam Gaylord : ,
Twitter : ( )

Guest : Paula Dais Laack (JD, MAPP) –


[intro music]

Announcer : Hello, and welcome to “The Law Practice Doctor”, the ONLY podcast dedicated to providing you the EASIEST, most PRACTICAL, and PROFITABLE ways to grow your firm and still have a life. Attorney Sam Gaylord is the founding partner of Gaylord Popp ( ), a prestigious law firm specializing in worker’s compensation, social security disability, and personal injury law. Using Sam’s unique gift for marketing and business development, Gaylord Popp  has seen dramatic growth by focusing on finding the right clients, delivering an outstanding experience for those clients, and seeing that their partners and associates enjoy a well-balanced home life. So if you’re looking for inspiration, techniques, and proven strategies on how to grow a more profitable and enjoyable law practice, you’ve come to the right place. Please welcome your host, the “law practice doctor” himself, Sam Gaylord.

Sam Gaylord : Welcome to another episode of “The Law Practice Doctor”, the only podcast designed to helping solo and small law firms succeed by providing the easiest, most practical solutions, to grow, practice, and still have a life. Today we are absolutely lucky and thrilled to have with us Paula Davis-Laack – I hope I pronounced that correctly, right?

Paula Davis-Laack : Yes.

Sam Gaylord : Okay. Perfect. Today we’re going to work on the “still having a life” portion of the “The Law Practice Doctor”. Paula Is a former practicing attorney, publisher, writer, and media contributor, on topics near and dear to, I think, EVERY practicing attorney’s heart, which are burnout prevention and stress resilience. She has [had] her articles appear in The Huffington Post, US News and World Report, and Psychology Today. And I know that she is the founder and CEO of the Davis Laack Stress & Resilience Institute ( ). We’re going to get through all of that, and where you can [get and] stay in touch with Paula throughout the course of our interview. First of all. Thank you for joining me today on “The Law Practice Doctor”.

Paula : You are welcome. Thanks so much for HAVING me, Sam .

Sam :  Absolutely my pleasure. So before we get into all of the great content which everybody can certainly find on your web site [at] : . Is that correct?

Paula : That’s correct.

Sam :  Perfect…. So before we get into all of the good content, and what’s going on, I want to make sure that we get the opportunity to get to know you a little bit better. And as any good doctor knows, the idea of meeting a new patient the first time is to take a good history.  So without much ado, why don’t you give us a little more on your background, how you got to this point, and talk a little about the Stress and Resilience Institute.

Paula : Great. So, as you mentioned, I practiced law. I practiced for seven years, practicing commercial real estate law. And as we were briefly talking about, I practiced right when real estate was in a boom. It was all through the 2000s, before the economy crashed, and to say that I and my fellow real estate attorneys were busy is an UNDERSTATEMENT.

Sam :  Right.

Paula : And I found that I was burning out during the last year of my law practice, and I didn’t really know, kind of, WHAT I was going through. It was just all of a sudden feeling like, “Why can’t I handle stress? ” It seemed like I was able to before, [and] seems like everybody ELSE was able to, [so] what [was] it about ME all of a sudden that was making it so that I [didn’t] really feel like I [could] manage that. So I finally – after MULTIPLE trips to the HOSPITAL, and all kinds of other things – basically zeroed in on the fact that stress and burnout were causing all of the things that were going on.

[However] I actually LOOKED at still staying in the legal profession, because I felt like I came to a point where I really had to reevaluate  my career and [ask myself], “Is this REALLY something that I want to continue? Maybe I want to go into a different AREA or law? [Or] maybe a different area of the COMPANY I was at?” I decided that I was going to take a CHANCE.

My parents had owned a business for a LONG time, and so I grew up in a very entrepreneurial world. [I] had wanted to OWN my own business at SOME point, and thought, “Why not NOW? Let’s do it now.” And I just became interested trying to study and understand and learn more about stress, what causes burnout, and not only that, but what can you do to PREVENT it?

Sam :  Terrific. I know that as part of what you are doing  that there’s a coaching component to the materials, and other things, so I would THINK that you’ve had the opportunity to, sort of,  really ANALYZE, and get a good sense, or feeling, of what is CAUSING the stress, and then potentially how to avoid it.

Paula : Yes. It’s not only the COACHING component, – which is a little bit on the smaller side of what I do – but it’s also a lot from the training and workshops that I do. So really, in THAT sense, meeting the people and getting to have a better understanding of – ESPECIALLY in the LEGAL profession – what’s driving a lot of this.

Sam :  Okay. Good. So then there’s multiple ways in which you can provide assistance with these particular important topics, and we’ll get into that in terms of how people can have access to that. But in terms of diagnosing the problems, in terms of either stress or burnout – I mean, I can always say that, “Oh, I’m stressed.” But what are some of the SPECIFIC signs that you’re seeing , either in the workshops or the other types of [situations] where you’re dealing with people – what do you commonly see as,  sort of, SIMILAR diagnoses of problems, [or] similar things that you can,  sort of, recognize across the board?

Paula : Sure. I know that the research points to three very specific, big DIMENSIONS of burnout, and I see these three going on very consistently with the people who I coach, and teach, and talk to. The FIRST one is the sense of chronic, low energy.  So there’s this EXHAUSTION component going on. For me it [included]  having a hard time getting to sleep, having restless sleep, waking up not feeling refreshed, dreading Monday morning. Just feeling like I couldn’t get the energy to get myself motivated. One of the things to punctuate with that is that this is CHRONIC. So this is not like you wake up one day and you’re tired, or you’re having a tired week, or what-not. This is something that happens over a period of time. So there’s THAT piece.

The second piece is cynicism. I think of it as everyone and everything just irks you, or runs you the wrong way.  I always joke with people [that] it’s funny that when LAWYERS notice that you’re being too cynical, then you know you must REALLY be cynical.

Sam :  [laughter] You KNOW you have a problem WHEN ….

Paula : [laughter] Yeah. What this looked like for me – and what I hear similarly from [other] people – is [that] I was always, of course, very cordial with my clients, and always willing to help. But what would happen more and more is [that] privately, after conversations, I would think to myself, “Man, do you REALLY need my help with this? Didn’t we talk about this already? Isn’t this something YOU can fix? Why are you bringing me in on this?”

And, of course, I never SIAD that to anybody, but that’s how I felt. So that was the cynicism at work.

Then the last big dimension is something called “inefficacy”. So feeling like you’re not able to produce the results you were once able to. Like you’re trying, and it’s like, “Gosh, I’m, showing up and I’m really trying to get my work done, and get things done and out, but I just don’t have that same sense of connection, or engagement, with what I was doing.” So those are three big ones, for sure.

Sam :  Okay, so now that I’ve checked off ALL THREE [laughter]. Seriously [I assume that] when you’re talking to people, I’ve got to imagine – with a room full of lawyers – that there’s this, sort of, this “Ah-hah!” [where]  people are out there in the audience like, “Oh yeah. That’s me.” And there HAS to be sort of a sense of relief, that it’s like, “Hey, I’m NOT messed up. There may actually be something REAL out there?”

Paula : Yes. What’s funny, though, is that there’s still RELUCTANCE for somebody, or for a couple of people in the audience to raise their hand and say, “Yup! This sounds like me. I’m going through this.” Because I think there’s still a bit of a stigma attached to SAYING that you’re burned out.  [It seems that] the fear is that you might be perceived as not being TOUGH enough, not being able to handle it, maybe you’re not as serious about your career as these other people over here who seem to be able to handle their stress just fine. In reality, [though], LOTS of lawyers are having a hard time managing their stress, and I feel like if we could just TALK about it a little more it might be a lot easier for people to get some tools. Because often times, when I’m talking about this, people are definitely looking at each other and shaking their heads, and I often don’t get the full story until after I’m done speaking, and [then] someone will grab me at a reception or something and tell me a little bit about what’s going on, or they’ll contact me after the fact.

Sam :  Right. Well – and I have to say in all fairness, 1000% – I mean, how many bar association functions or events have you been at where we’re all sitting there saying the same thing, like “How’s it going?”, “Oh, it’s going good. How are you?, “Oh, I’m fine.” And nobody has a REAL conversation about what’s ACTUALLY  happening. Then if somebody was to say, “Oh my God. I’m dying, and this is going on…I don’t know what to do..” You’d be like, “Uh, why are you dumping on ME? I don’t know what the heck to do [to] help you.” Right? It’s like we’re almost INSTRUCTED or almost TRAINED to NOT talk about it.

Paula : Exactly, and I’ve done a lot of work with soldiers. My post-graduate training for my master’s degree – once  I stopped my law practice and went back to school [to] get] my master’s degree in something called “Applied Positive Psychology” – my post-graduate training was spent teaching drill sergeants, and other soldiers, stress management and resilience-building skills. So one of their sayings is, “Suck it up and drive on!” And I feel like there’s a “Suck it up and drive on!” mentality in the legal profession, and until we can start talking about the fact that, “Yeah. I’m going home and having three beers and seventeen chocolate chip cookies every night just to try and cope with the stress of what is going on”, I think it’s going to be a struggle to make headway with the issue.

Sam :  Nope. I couldn’t agree more. Okay. So now that we’re identified, or diagnosed, some of the issues and problems that you typically see, let’s get to the meat of the things. How can we FIX some of this stuff?

Paula : Mmm…Hmm.  So I’ve basically [taken] the best of what we know about stress – the latest and greatest – and mixed that with the best of what we know about how to help somebody BUILD their RESILIENCE. That’s really ultimately what I a trained in. [That] is, the SOLUTION side of it. How do we build our resilience? I define resilience as “a person’s capacity for stress-related GROWTH”.  So how can you get GOOD at stress? How can I make you better at stress so that you’re GROWING from it, instead of CRUMBLING from it.

So I just created a little sub-category of resilience called “stress resilience”. So how can I help make people better at stress? So there are FIVE big categories that I have come up with in my little model here. The first one is something that I just call “Practice Safe Stress” [laughter]. It’s really just a combination of incorporating more positive emotions into your diet, incorporating a couple of very key MINDFULNESS strategies and techniques. Then just generally figuring out a different mindset when it comes to stress, and there’s some really cool research around how to do that.

Sam :  Okay.

Paula : The second component is just building more motivation,  engagement, and energy. We know that a big part of what causes burnout is that you’re “unplugging”, as I call it, from the things that give you a lot of energy, and vitality, and zest, and enthusiasm. So we have to figure out how to get you plugged back in.

Sam :  Mmm…Hmm.

Paula : The third component  [is what I call] being a “FAT” thinker. So it’s “Flexible, Accurate, and Thorough” in your thinking. It’s figuring out how to turn that inner critic in your head into your “inner coach”. So how do you think better under stress, pressure and challenge?

Sam :  Okay.

Paula : The fourth component is just maintaining high quality connections with other people. So having really solid relationships is a great way to build resilience. And the last one is something I call “Improve your meaning quotient”. So, what are the sources of meaning in your life? What’s giving you meaning at WORK, [and] HOME? I know these are not conversations that lawyers often have [laughter], especially about, “What’s giving me meaning at work?””

Sam :  Right, and instantly I’m [thinking], “Oh, great! We’ve got “warm fuzzies”, and we’re going to be doing woo-woo in the office, and burning incense, right?

Paula : [laughter] Yeah right. Now that would be the case if I didn’t have TRUCKLOADS of evidence, and data, and research supporting how GREAT a lot of these tools are. So believe me, I am not a “woo-woo, warm and fuzzy” [laughter].

Sam :  [laughter] No, and I am just teasing you.

Paula : Of course.

Sam :  But right. What is it? The little box of feng shui sand in my thing, with the little rake, and all the other things, right?

Paula : Sing a lot of “Koom-ba-ya” [to get focused?]

Sam :  There you go. Terrific. Well there [are] a couple of things that I really want to try and highlight, because I think they’re really critical, [and they’re] certainly some of the things that I practice, or try to as best as possible.  The first one I actually like [is] that “Practice Safe Stress”. But from what I was gathering from what you were saying it really does talk, to me, about somebody’s mindset. That [is] that if you have more of a GRATITUDE thought process, or allow yourself to be grateful, and express that, kind of, gratitude – even if it’s just out loud, to yourself – saying, “Today I’m grateful for the fact that the sun is out, [and] that my wife and kids are having a good time at the Jersey shore today.” At least VERBALIZE some of those things POSITIVE though processes, that that actually provides – for ME anyway – some help.

Paula : Spot on! And I think it’s EVEN MORE important for lawyers, because we are trained pessimistic thinkers. We are trained to see : What could go wrong? Who’s responsible? Who’s at fault? Where’s the bad thing? What’s the problem in the contract lurking that I have to find so that my client doesn’t get sued? That’s just how we’re trained. So we OVER-EXPERIENCE pessimistic thinking, and so we also then over-experience a lot of negative emotions. We over-experience a lot of anxiety, anger between us and opposing counsel, frustration, [and] all of those things. So what THIS is meant to do is just, sort of, tip the scales at least a LITTLE BIT in the other direction, so that we can at least have a little bit more of some of that other stuff in our diet.

You mentioned gratitude, and gratitude is, sort of, the granddaddy of positive emotions, in my opinion. The research shows that when you have enough, or start to take that stance of incorporating gratitude into your life, you see greater life satisfaction, people are more productive, they sleep better, they’re less depressed, they have fewer physical symptoms in terms of colds, headaches, and fewer biomarkers for inflammation. So there are just these great BENEFITS that come from just introducing little things like gratitude.

Sam :  Sure. I also – and again this is just  from my own personal experiences – have found that even doing SMALL things, which may NOT – in the grand scheme of things – SEEM important, but where, like for example, you hold the door for somebody and make eye contact and say “Thank you”, or, “Have a nice day.”, as silly or simple as it may seems, to me it’s a way of saying, “Look. I’m trying to connect.”, and it’s as simple as just wishing [someone] a good day, or holding the umbrella for somebody, [and] silly things like that. But they really provide that, sort of, BOOST to whatever it is that makes you feel better, and eve n if it’s just a LITTLE bit, it makes you FEEL better.

Paula : Yeah. It really is THAT SIMPLE. I think we’ve gotten away from – especially in our “hustle and bustle, 24/7, always on busy, law firms and workplaces” that simple things like when your assistant hands you a redline of a document that he or she just did, say, “Thank you.” Actually look up from your computer, or iPhone, and say, “Thank you. I appreciate what you just did.” I mean, something that takes five seconds is really something that can have a lot of feedback.

One of the things that I talk about, too, is something called the “Ten-Five Rule”. So if you’re within 10 feet of somebody, actually look them in the eye and give them a nice little smile, and if you’re within five feet of somebody, actually say hello to them.

Sam :  [laughter]

Paula : Yet it’s easy to SAY, but it’s not necessarily easy to DO, because we’re so stuck to our devices, and we’re thinking about the court case that we have to deal with later on this afternoon, and so we’re not PRESENT often times.

Sam :  Well, and there’s the phrase. I think it was Brendan Burchard, but I was at a conference, and the discussion was that we are becoming a society so focused on always looking forward into the future that we’re really forgetting about trying to enjoy the moments that we’re IN, and not having an appreciation for how well things are going RIGHT NOW as you’re going through them. And the more you can DO that, [to] BE PRESENT, and  if you’re at a baseball or soccer game for your kid, NOT be on your device checking email, but actually be present and involved and engaged with that particular moment [which] provides you with a better sense of self.

Paula : Oh, without question. And I think you said it perfectly, and that’s the challenge. When you’re watching your kid’s ballgame, can you actually sit there and focus on the game for 45 minutes or an hour that the game is going on WITHOUT having seventeen side conversations, and looking at your phone every three minutes, and slipping out to make a call that you have to make?

People FEEL that. I had a boss – one of the only boss/partner folks who I worked with – who was SO good at this. So whenever I went into his office and had a question, or needed to talk to him about something, he would actually shut the lid of his laptop and actually look at me and listen to me, instead of typing and texting and all of the other things.  So I really, actually felt heard and listened to, and it built a really solid relationship between the two of us.

Sam :  Yup. No doubt. Then that goes down to the FOURTH item, which is the connection with people. You were talking about connections , and as you were saying it I immediately think [about] my family – my wife and kids – but then I start thinking of all of my friends – my non-lawyer [and] lawyer friends – and I always try and think of when I’m doing things during the course of the day, whatever it may be – where I’ll read an article, or see something – and think, “Hey. John might really like that. Why don’t I print that out and send it to John?” So it becomes a situation where I try and continue to keep that connection going so that I feel better.

Paula : Absolutely. And, you know, relationships take work. They’re, kind of, a living thing that has to actually be nurtured if you want it to continue to stay strong and go in the right direction. So I think that’s a mistake that sometimes lawyers make – especially with our FAMILY members – because we get so focused on work and we think, “Ah yes! My wife or husband, or significant other, and my kids are always going to be there, and they’re [people] I can just ignore for a little while, and not spend as much time with.” And I think really, at the end of the day, comes back to bite you on some level.

Sam :  Oh, no doubt. Again, from my own personal experience, [when I was growing up] my father was always traveling for business, was never around, didn’t get to the games and all of the other stuff, was always working , and we understood what it was all about. But that was one of the [reasons] why I left a big firm and went and set up my own law firm, because I swore to myself forever ago that if I were going to start a family that I was going to have the ability to go to the school events, and teacher things, and sporting activities, and concerts, and all of the other things. I wasn’t going to miss ANY of that.  I think that experience then creates the experience that I pass forward to MY children.

Paula : Absolutely. And you know, quite honestly, in thinking about whether to stay in the legal profession or start my own business, one of the things that I thought about too was the fact that MY parents were always [there] – my brother and I each played three sports, so we were constantly playing SOMETHING during the school year. And having your own business DOES give you a measure of autonomy and flexibility to be able to say, “Yup, sorry. I really AM leaving at 4:30pm today to see my kid’s game.”  That was appealing to me. I saw that, and it made an impact.

Sam :   Right. So these tools that you’ve now discussed, I would say, “Okay. So now we’ve been able to IDENTIFY some of the things that you can say, “Yeah, I’m falling into that category.”” Now those are some of the TOOLS that you can say, “Okay. If we do a FEW of these things…” One of the thing that I like to try and do as part of “The Law Practice Doctor” is to say, “If tomorrow I open the book to page one, and I started in the top left-hand corner, by the time I got to the end of page twenty [of] chapter one I would know the first two or three steps to do.” Is there something that you can [advise, such as] “Okay. You really want to try and work on THIS first, THIS second, [and] THIS third, as part of taking those tools and putting them into practice”?

Paula : That’s a great question.  Thinking back to the three big dimensions of burnout that we talked about, with the exhaustion and cynicism and inefficacy, I think the great place to start is to start to chip away at ALL THREE of those things. So one of the easiest things you can do is start to BUILD that sense of energy, and get that sense of energy back. One of the things that I do with folks is have everybody do [what I call] an “energy audit”. So I actually have them track, “How are you spending your energy – not your time – both AT WORK and OUTSIDE of work?” Then I have people assign percentages to each of the categories, and it’s amazing how many people go, “Whoa! I’m spending a TON of time – like 60% of my time – on things that drain my energy, both AT work and OUTSIDE of work.”  So then the question becomes, “Okay. What can you start to DO to get some of that back? Can you delegate things? If you have to deal with it then you have to deal with it, but start thinking about them. What can you offload? What can you change? What can you modify, to get a little bit of that energy reserve back?” Because we can’t go and go and go and go. It’s unsustainable, without taking some sort of a break.

Sam : Okay. So then what’s next?

Paula : Then I think the part we were talking about with the positive emotion piece. [That is] just injecting more little moments of positive emotions on some level during the day is NOT ONLY going to give you energy, but it’s also going to combat that cynicism piece. We’re going to start to swing the pendulum back in the other direction.  So we talked about the importance of gratitude, and just saying, “Thank You”. There’s [another] skill that I teach all of the time, and it’s something called “Find the good stuff.” Typically people do it at the end of the day. A lot of people tell me that they do it in the car when they’re leaving work and going home. They just think about a couple of good things that happened during the day, and why those things were important to them. We know that people who do that SIMPLE activity on regular basis report better sleep, less depression, better relationships, and higher life satisfaction.

Sam :  That’s great.

Paula : It was actually really interesting. I was teaching this skill to some law students that I have, and I think it’s because of just doing this for five minutes in the evening before I go to bed.

Sam :  Right. Neat.  It’s funny, because one of the thing in terms of energy, [is] I recently attended Tony Robbins’ “Business Mastery” out in Las Vegas. It’s an event where you’re in a conference room for the better part of anywhere from  15 to 17 hours [on] any given day. You’re there, and it’s like 12 o’clock at night, and you still have all of these people jumping up and down in a constant form of energy. And one of the things he always talks about is “being in state”. So just thinking to yourself, “I AM going to succeed. I WILL do better. This is not going to BREAK me.” Creating those kinds of MENTAL STATES really generates that kind of energy that I think you’re talking about.

Paula : Yeah, absolutely. And you can do that very intentionally.

Sam :  Yeah. And it’s not just MENTAL either. It’s [also] PHYSICAL. For example, there are times during MY day where I’ll get up and actually work standing up. I’ll make phone calls, but I’ll actually be walking back and forth in my office while I’ve got a headset on, because it’s a change of direction [in getting]  the blood flow and motion going. I’m a big Red Sox fan, so I’ve got a Louisville Slugger baseball bat. So I’m walking up and down and I’m just grinding away at the bottom of the bat. But it makes me FEEL good. It’s like [getting] the energy going, get some pumping going, or music, or any kind of thing that,  sort of, changes you mental state to [help] make you feel better, gives you that energy to get through the day.

Paula : Absolutely. And what you’re actually giving examples of are {pieces of research] I talk about which points to the fact that we need to be taking BREAKS while we’re at work, during our day, every 90 to 120 minutes, to stay in peak performance. So when I cite that research to folks a lot of them either just roll their eyes, or they outright LAUGH, because not many people are, with any sort of regularity, taking a break every 90 to 120 minutes. And really what it is is doing EXACTLY what you were just talking about. [It’s] grabbing the Louisville Slugger and just walking back and forth, just so you can think.  It switches the channel of your brain for just a little bit. It’s walking to grab a cup of coffee. It’s going next door to the next office to say,  ”HI.” It’s the same type of listening to music [type] strategies that you were talking about.

Sam :  Yeah, and it’s interesting because the articles that I’ve read [suggest] LESS than that. They [recommend that] out of every hour you really want to try and work 45 to 50 minutes and then take that 10 minute break, [or] whatever it may be, and refresh. Then actually, what I’ve started to do – although I’m trying to get better at it – is to keep a CLOCK on my desk – a countdown clock – so if I say, “Okay. I’m going to work for 45 minutes on THIS.”, then try to block that time to just work on that, and at the end of 45 minutes –done or NOT – “Okay. Now it’s on to the next thing.” I’ve actually found that it becomes MORE PRODUCTIVE. It’s almost like you’re PACING yourself, or RACING yourself, to try and get done as much as you can in that project for that set period of time.

Paula : Yes, and you’re also FOCUSING yourself as well., which is important. What you’re doing is an example of “chunking”. Chunking is a really great strategy to help people e more productive, and manage their time better. Because one of the problems that we have is that we, sort of, unintentionally come into the office and maybe check a couple of emails, and then we see an email [where] we go, “Oh, I have to address this right away!” Then that takes us in one direction. I’m reading a great book called “Two Awesome Hours” ( ), and one of the things that the author talks about are the decision points that we have when we’re DONE with a project, and how important it is to be really INTENTIONAL, when we have those pauses,  to make the decision points, because you might only get a FEW of them, really, during the day. [It’s important] to say, “Okay. I’m done with this project, and I’m now going to focus on THIS.”

Sam :  Yup. And email is a perfect example, where if you come in with a PLAN, and then you start checking email, you’ve now immediately thrown out what’s important to you, and now you’re basically being reactive to whatever everybody else’s agenda is, and you’ve lost your own agenda.

Paula : Absolutely.  Stephen Covet [in his book “Seven Habits of Highly Effective People]( ), I believe, is the one who talked about distinguishing the difference between what’s urgent and what’s important, and we’re making EVERYTHING urgent and important, and NOT everything is.

Sam :  Yup. Absolutely. That’s 1000% right. Okay. So now the last question I have in terms of what we’ve been talking about is, have you seen a scenario where things are just so bad that you have to take the patient into the emergency room and chop off the arm to save the patient, in terms of all of these burnout and stress thing?

Paula : [laughter] That’s actually what happened to ME! I landed in the emergency room a few times just with various stress-related ailments and illness and things that had gotten a little out of control. So I DEFINITELY DO NOT want people to get to that point.  So there’s a number of different tools and strategies that I can work with folks on. A lot of people come to me and they’re like, “I DON’T want to LEAVE my job? Can I do something and not have to leave my job?” And leaving your job is NOT the answer for everybody. In fact, it’s not the answer for MOST people. I’m probably the exception to the rule. So anytime I’m able to help people AT LEAST work through the process of INTENTIONALLY making their NEXT STEP is something that gives me a lot of joy.

Sam :  Terrific. Excellent. Well listen, I want to thank you. It has been AWESOME, and I’m sure [that] my audience has gotten as much out of this as I did. I now have two full pages of notes on a yellow pad which I’m going to convert into my own diary. [So] I did want to say thank you. I absolutely appreciate you’re having taken the time to join us today on “The Law Practice Doctor”. And before I let you go, if somebody is interested in getting more information about what it is that you’re doing, and how they can hopefully reduce their stress and prevent burnout, how is it that they [can] get in touch with you? What’s the best way to contact you and get that that great information?

Paula : Sure. So I have lots of resources on my web site, which is as you mentioned earlier : . It [presents] all of my speaking engagement type topics, my workshops and training programs and my one-on-one coaching. Then if anyone wants to email me directly it’s just .

Sam :  And just so everybody knows, it’s Paula Davis LAAck (with TWO “A”s).

Paula : Thank you.

Sam :  Oh, my pleasure. Listen, it’s been great. Thank you very much for joining me, and I just want to say [that] I hope everybody – and I’m sure they did – got as much  out of this as I did. I want to thank you for joining us on “The Law Practice Doctor”, the only podcast designed to helping solo and small law firms succeed by providing the easiest [and] most practical advice to grow a practice and still have a life. Today we were privileged to have with us Paula Davis Laack talking to us about burning out and preventing stress and burnout, and all those good things. Definitely please try and go to her web site. There’s some GREAT information [at] : . Thanks again Paula.

Paula : Thanks so much Sam.

[outro music]

Announcer : You’ve been listening to “The Law Practice Doctor” podcast. “The Law Practice Doctor” features Sam Gaylord’s unique gift for marketing and business development, each week showing you the EASIEST, most PRACTICAL, and PROFITABLE ways to grow your firm AND STILL have a life. To make sure you don’t miss a single business-building show, SUBSCRIBE to this podcast at . If you know OTHER attorneys who want EASY, PRACTICAL, and PROFITABLE ways to grow their firm and STILL have a life, please tell them about “The Law Practice Doctor” podcast. To learn more about Sam, and how he can help YOU grow YOUR law firm, please visit . Now, go and implement what you’ve learned, and we’ll see you next week for MORE of “The Law Practice Doctor”.

Transcription service provided by :

Free Transcript Project – #9


Morgan MacDonald : Hello. Welcome to the replay. I’m out in the world! I’m not in my office. This is really unusual for my Scopes. I am having a FUN Friday. I went and got my hair done, [and] when out for lunch, [and have been] doing some work while out and about, and I was like, “Well, I’ll be like the COOL Scopers. I’ll Scope with something SCENIC in the background.” Although there’s traffic in the background. I apologize. I hope that the little headset mic helps with that.


BlueSparkCol ( ) : Nice color.


Morgan MacDonald : … Thanks Courtney. Yup, [it’s] “rocker chick red” right now. It fades after a couple of days, but this is what it looks like fresh out of the salon [laughter]… Yeah. So today we are talking [about] transcription,  because there are some really cool ways that you can use transcription in your WRITING and your BUSINESS.


So as you guys are coming in, say “Hi!”… Courtney is here, I know. Glad to have you… Other people, as you’re joining, let me know what you NAME is, where you’re from, [and] what you WRITE.. I love to talk about what you write, because people write the coolest stuff. I mean, I’ve got people in here who write travel blogs, [and] people who write dissertations on the World Trade Organization. I mean, you guys write about everything.


Carlos Ramirez ( ) :Hola. Saludos desde Columbia.


Morgan MacDonald : … Hello from Columbia. Saludos…


Gilbert Maldonado ( ) : Hi. I’m Gilbert from Sugarland.


Morgan MacDonald : … Hi Gilbert from Sugarlane. Hey! You’re just like down the road [laughter] . I’m in Houston… [If you guys caught my Scope] yesterday I was reading my daughter’s first book, which she wrote. Well, my nanny helped her write it. It was in Spanish, and I was reading it in Spanish. ( ) So if any of you actually speak Spanish I’m sure you were laughing at me. It’s still on the replay if you want to catch it. But it was a book about a monster eating a family, and my daughter did the illustration. It was funny.


Gilbert Maldonado ( ):  I do [live near Houston]


Morgan MacDonald : …You DO live near Houston? Well, very cool. If we ever have a Houston meetup we’ll get in touch… Alrighty guys. Are you ready to hear how transcription can help you in your writing and your business? I’ve got THREE ways I’d like to talk about today. The first is to help you get UNSTUCK in your writing…


…Oh, hold on. Pause. Wait a second. I’ve got to do the intro. You don’t even know who I am?  I am Morgan Gist MacDonald. I’m a writing coach, an editor, and author. I run my business and my blog out of .


BlueSparkCol ( ) : Haha.


Morgan MacDonald : …I know. I forget. Every day I’m like, “I’m on Periscope, and everybody knows me.” Yáll DO NOT necessarily know me [laughter] …. I DO Scope every day about writing, around the lunchtime hour, [to] give you guys a little writing inspiration, [and] some tools and tricks, then hopefully you can use [the rest of] your lunch hour to do some WRITING – or later [in the] day if you don’t have the LUXURY of a lunch hour.


All right. So back to transcription. If you find yourself staring at a blank page, and you’re like, “I need to write on this THING, and I don’t really know what to write, but I know that there’s something IN me that I’m trying to get out, but I’m STUCK.” Start TALKING.    


Gilbert Maldonado ( ) : I’m a musician, so this will help with my writing.


Morgan MacDonald : … Gilbert [says], “I’m a musician, so this will help with [my] writing.”… Yes. It’s interesting how different brains operate differently. So SOME of us want to use writing as a tool to GROW our platform, or BUSINESS, or whatever. But writing doesn’t necessarily come super NATURALLY. Some of us are writers, and it USUALLY comes naturally, but we still get stuck sometimes. So CHANGING the way in which you try to get the words out helps, and TALKING can often be that thing that dislodges the words. So once you start talking you’re just coming at the SAME concept from a different angle.


So what you can do is – [since] most Smartphones have a voice memo app – you can just start recording. Talk to YOURSELF. Explain to yourself WHY you’re having a hard time with this writing. Explain to yourself what it is that you’re REALLY trying to say. Just, kind of, talk it out in a really casual way, and you’ll find that if you give yourself at least five minutes with this “talking it out” [method] you will hit on a NUGGET. You will hit on an idea that you had not come upon before, and [now] you have it RECORDED.


So once you get to the point where you feel like, “Okay. I’ve, kind of, talked this through. I’ve got some good ideas.” Now that [you’ve] got it recorded, GO BACK and find those “Ah-hah!” moments, and listen to them AGAIN. [Then] type out the phrases that you were using. If there was something that really CAUGHT you, type those [few] words, and [try to figure out] why those [few] words [meant] so much to you?


KandyCoatedModel ( ) : Good tip.


Morgan MacDonald : …Thanks “KandyApple”. I appreciate it… So WHY do those [few] words mean something to you, and, kind of, UNPACK it. You’ll find that as you get a few [more] steps into the writing [the ideas] will come a little bit more, a little bit more, [and] a little bit more.


Gilbert Maldonado ( ) : Awesome.


Morgan MacDonald : … Yes, Gilbert. Awesome. You’re welcome… And if you guys are new to Periscope, if you like what you’re hearing just tap that screen, and that sends hearts up, and that lets me know that you are loving this. The comments do too. So comments and hearts are awesome. Thank you.


All right  So that’s tip number one : get unstuck… Oh, there are the hearts! Thanks… Okay. Number two : transcription helps you write FASTER. This is a trick that people are starting to use more and more, but it will be interesting to see how it changes the writing world. This is ESPECIALLY helpful if you’re on the GO a lot. If you’re not necessarily sitting right in front of your laptop or desktop for long periods of time, you can DICTATE blogs, or articles, or even CHAPTERS of a book, into a dictation SOFTWARE. Actually, I [take] Scope Notes, which are notes that I take during a Scope – or actually right BEFORE a Scope – so that YOU don’t HAVE to take notes, and I post them on my blog. I will tell you where those are in just a second… Thanks for all of those blue hearts [laughter] Gilbert. Thank you…


Okay. So you talk into a dictation software while you’re on the go. [In] that way you can capture those ideas as you’re going. And if you are a talker ANYWAY, this is a perfect way to get that content OUT, so that you can process it. Then – and this is important though – you have to set aside specific time LATER so that you can review the transcript that the dictation software gives you. So you’ll either have to EDIT, or RE-WRITE that transcript, BUT it gives you a HUGE step forward in your writing. When you sit down to write you’re not staring at a BLANK PAGE, you’re staring at some idea that you’ve already talked through, right? So that’s a really good way.


In my Scope Notes I give you some APPS that you can look at. Dragon Dictation is a really popular one for IOS, as is Voice Assistant, and then Evernote. If you follow me on YouTube you know that I LOVE Evernote. Evernote also has a dictation component.


BlueSparkCol ( ) : Do you have to buy a dictation device, or is it an app?


Morgan MacDonald : … Courtney [asks], “Do you have to buy a dictation device, or is it an app?”… They’re apps. There are some really great apps. Dragon Dictation is the one that I hear the most about. So they’re [all] in the Scope Notes, and I posted links for you too, so you can go get those.


Lilia ( ) : Good tip. Saludos desde Peru!.


Morgan MacDonald : … “Good tip. Saludos… Peru.”.Nice…. I went to Santiago, Chile for one weekend. It was beautiful. [irrelevant comment] I have not been to Peru. My sister went to, not Lima… I’ll think of it and let you know. But I WANT to go to Peru.


Gilbert Maldonado ( ) : Does it help to to take a little break to come back to it with a clear mind?


Morgan MacDonald : …[Gilbert asks], “Does it help to to take a little break to come back to it with a clear mind?” … You don’t HAVE to wait. Actually, I think [that] the transition between talking and writing is enough of a GEAR SHIFT in itself. You CAN take a break, but I don’t think it’s mandatory. If you’re in a groove, and you’ve been talking it out, go straight into writing, and ride that energy. I will say [that] when you are WRITING, and you are really STUCK, don’t try to push through that writing, [but] take a break and then come back to writing. But if you’re going to switch gears into talking I think that’s ENOUGH of a shift that you can transition straight from writing to talking and talking to writing. But that’s something that you’ve got to experiment with.


Okay. So number one was : transcription can help you get UNSTUCK. If you talk it out you might be able to uncover what it is that you’re really trying to say.


Gilbert Maldonado ( ) : Thanks.


Morgan MacDonald : … Yeah, sure. You’re welcome….


Ron Estrada ( ) : Hi Morgan!


Morgan MacDonald : …Hey Ron! Nice to see you… Number two : it helps you write faster. [Finally], number three – and this is ESPECIALLY important for [those of] you who are starting BUSINESSES, or trying to build PLATFORMS for your writing – transcription helps you to REPURPOSE your audio or video content into SEO [strategic] transcripts.


Okay. So let me explain what this is. If you are a writer – and I assume [that] if you are on this Periscope that you ARE a writer – and you are SERIOUS about creating a platform that impacts readers AND brings you in some money – because that is a really nice part of building a platform – you need to do more than just write… Thanks for sharing on Twitter, Ron… You need to be creating CONTENT on OTHER platforms; not just your blog, not just your books, [and] not just your articles that you send to magazines, or journals, or whatever. The written stuff is GREAT, but you’ve got to take it UP a level, and you’ve got to go to Periscope, or podcasting, or YouTube, to get the message out in different ways, because people are consuming content in a VARIETY of ways, depending on what fits their lifestyle. Some people like YouTube. Some people like Periscope. Some people like podcasts. Some people like [simply] reading. So transcription helps BRIDGE that gap.


You [may] have a lot of WRITING content, but once you start producing audio and video content then you [should] get a transcriber. This is where I recommend that you actually bring someone in to do the transcription FOR you. The Dragon Dictation software and stuff is great if it’s for YOUR OWN purposes, [for instance] if you are going to go back and edit or rewrite that stuff. But if you are trying to create a WORKFLOW, where you are creating content and then are [using] the transcriptions on your web site to build your platform, bring in a transcriber, because otherwise you’re NEVER going to be able to transcribe [all the content] yourself.


Ron Estrada ( ) : Different age groups hang out in different social media sites.


Morgan MacDonald : … Ron [says], “Different age groups hang out in different social media sites.”… That is very true. [irrelevant comment] …Hi Chivas! Thanks for joining… Bring in a transcriber to take over content for you, because as a WRITER you’re producing WRITTEN content. As a platform-builder you’re now producing audio and video content, and it’s a LOT of work. But your MOST IMPORTANT value-added contribution is your writing, your content that you’re bringing to the table…. So I do not want you wasting time transcribing your own stuff to put it out there.


You bring in a transcriber who does this PROFESSIONALLY. They know all of these tips and tricks for doing it FAST. They have all of these keyboard shortcuts, and they know how to make it [look and] sound smooth and readable. There are TWO [MAIN] benefits to transcription.


Ron Estrada ( ) : Yes! Time consuming


Morgan MacDonald : …Ron, yes. Time consuming… ONE is that you are allowing people who like to consume written content to continue to consume [your] content in a written form. So if they know [that] you’re producing podcasts, and Periscope videos, and YouTube videos, but they LIKE the written stuff, they know [that they can] go straight to those transcripts and digest [the content] the way that I like to. … Thank you Chivas. Thanks for those hearts. I appreciate it.


[The second major benefit] is [related to] SEO, “search engine optimization”. If you’ve spend [even just] three days in [any] online marketing business you know that search engine optimization is HUGE. This means that, [for example], I am a writing coach and editor When someone goes into Google and searches [for] “writing coach”, or “editor”, or “writing help”, I want MY name to pop up in that Google search, right? That’s how my business finds new clients. That’s one of the avenues. If you are a writer of a particular genre, when someone types in “science fantasy books”, or whatever your particular niche genre is, you want YOUR name and web site to pop up. The ONLY way that happens is if Google sees lots of those KEYWORDS in your content. So imagine [that since] you are producing Periscopes, and YouTube videos, and podcasts, and you’re using those words over and over again – how many times do you think I’ve used [the word] “writing” in this Periscope broadcast. Like a trillion. Not really. Like 30 probably. But when my [transcriber] guy Frank ( ) transcribes it for me, we’re going to put it up on my web site, and Google is going to see, “Ah! [These] words “writing”, “editing”, “coach”, etc. keeps popping up.”, and [my site] is going to rank higher and higher. That’s how SEO works, in layman terms. I am NOT a professional in SEO, but that’s just what I’ve picked up from my time running a small business.


So you get yourself a transcriber. I [can] give you the contact information for my guy Frank. He’s awesome. He does all of my transcripts for Periscope.


Ron Estrada ( ) : Gotto go, Morgan. I’ll put this on my website.


Morgan MacDonald : … Ron says, “Gotto go, Morgan. I’ll put this on my website.”… Thanks you Ron. You know there are Scope Notes, so go check those out, and there will be transcripts soon. So let me flip you around. I’m actually going to show you where I keep my Scope Notes on my web site, and you can always find these, because you [probably] don’t have TIME to take notes.


So to recap, three ways you can use transcription in your writing. One is to get unstuck. If you’re staring at a blank screen, and you don’t know what to write next, sometimes talking it out is the BEST way.


Gilbert Maldonado ( ) : I have to go. Thank you so much for the info… Your awesome!


Morgan MacDonald : … Thanks Gilbert. Thanks for letting me know… Sometimes talking it out is the BEST way. If you RECORD it, you can always go back and find those “Ah-hah!””moments – those key phrases – that meant something to you, and you can use those as your “starting block” for getting back into your writing. Number two is : to write FASTER. So if writing is really long and slow process for you maybe talking it into a dictation software will be helpful and faster. BUT that requires that you set aside some specific time to REVISIT that transcript and either edit it, or rewrite it. Number three is : to grow your platform or business, and that is by getting on these Periscope, YouTube, [and/or] podcast [platforms], doing this audio and video content, and then having someone transcribe it so that your readers will have a chance to READ it – if they like to do that – and [for SEO] Google will love you.


Okay. Let me flip you around really quick and show you something.


[change of camera view to computer screen]


Alrighty. This is my web site, where I post all good things : I’m in a bit of a business transition, so it still says “editing”  down there. But the web site [page for the Scopes] is . If you scroll down this [page] you’ll see all of the “replays”… So those are [some] of the replays, but you see that THIS week I haven’t gotten to upload those yet. [For THIS episode], “Üsing Transcription In Your Writing And Your Business” , if you click “Scope Notes” it opens up my Evernote file where I was taking notes. So it has all of this stuff now for you, plus links.


Meghan Diez ( ) : I love your hair.


Morgan MacDonald : …Thanks Megan. [I’m] glad you like it… But you also see – [although] these are not live yet – I’ve got “transcripts” down here. That means, if you like to consume Periscopes through TRANSCRIPTS instead you can go find the transcripts for my Scopes. Google loves my transcripts. That’s the point. Okay. Here’s the Scope Notes. Then,  [as you] can see, there’s my transcriber’s web site there ( ), and then here’s some apps if you are interested in using them. I’ve got links to those too.


[change of camera to face view]


Alrighty guys. I hope [this info is] helpful, and I hope you have a good Friday afternoon, and a good weekend. I am sending you lots of positive energy and vibes for writing. Do some good work. Get some word count on there. If you were watching yesterday you know that you need to TRACK your word count.   


Gilbert Maldonado ( ) : Looks good.. Gotta go.


Morgan MacDonald : … You have to go Gilbert. Yup. Thank you… I might Scope a little bit this weekend, but definitely on Monday we’re going to come back [and] do some more writing Scopes. So hit the little “Peri Guy” down there [to] follow, and that way you will catch the next scope on writing, and we’ll get you writing.


All right, everyone… Feel free to hit me up on Twitter over the weekend [at] @morgangmac ( ) , and I will catch you next for a writing Scope. Alrighty. Bye.



Transcription service provided by :

Free Transcript Project #8


Source video
Title : “Bitcoins & Gravy” podcast
Episode 17 : “Solar Power & World’s Smallest Computer


Organization         : “Bitcoins & Gravy” (podcast)

Web Site

YouTube Channel

Co-host #1               :  John Barret
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Co-host #2               :  Lij Shaw
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Guest #1                   : Nissan Bahar
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Guest #2                   : Nick Gogerty
Contact                      : LinkedIn Profile : Nick Gogerty
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Announcer                 : Adam B. Levine (Founder of the “Let’s Talk BItcoin” network)
Contact                      : adam@letstalk
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Announcer (Adam B. Levine) : This program is intended for informational and educational purposes only. All views and opinions expressed are the views and opinions of the individuals and sponsors presenting them, and not the LTB network. Enjoy the show.


John Barret (Co-host 1) : Welcome to “Bitcoins and Gravy”, episode 17.

Lij Shaw (Co-host 2) : On, Bitcoins are trading at $0.49 per millibit. That’s $490 per Bitcoin, a significant increase this week over the last few weeks, where Bitcoin was hovering in the lower 400s to mid-400s. Sounds like Bitcoin may have been listening to our last podcast – Episode 16 – talking about Greek coffee, finding the right dire, and a proper rise for Bitcoin.

John Barret : Mmmm… Mmmmm… Mmmmm. Now that’s gravy.

[intro music]

John : Welcome to “Bitcoins and Gravy”, and thanks for joining us today as we podcast from East Nashville, Tennessee. I’m John Barret.

Liz : And I’m Lij Shaw.

John  : We’re two Bitcoin enthusiasts who love to talk about Bitcoins.

Liz : And share what we learn with you, the listener. Welcome to “Bitcoins and Gravy” and thanks for listening.

[end of intro and music]

On today’s show Lij and I travel to Tel Aviv, Isreal to speak with Nissan Bahar. Nissan is one of the core developers of “Keepod” – a simple and inexpensive technology that may be able to help to bridge the digital divide that we  see in the world today. Together we discover that there are over 5 billion people – that’s 2/3 of the world’s population – who still don’t have access to a computer or a smartphone. Hey people, that’s a lot of people!

Lij : We also continue our “To The Sun” series, as we talk with SolarCoin’s very own Nick Gogerty – the founder of SolarCoin. Nick wrote the whitepaper on SolarCoin, and he’s just the guy we’ve been waiting to talk with to get the final details on the SolarCoin project, and what we can expect to see in the years ahead. The future definitely looks bright for SolarCoin, and for solar energy. You know, maybe it really is time we started paying more attention to that massive, flaming ball of nuclear energy in the sky. After all, it really is our very own, naturally occurring nuclear power plant.  Oh yeah, but without the problems like nuclear waste and Fukushima-style meltdowns.


John : Today Lij and I are thrilled to be speaking with a gentleman in Tel Aviv Isreal, Nissan Bahar.

Lij : Hey Nissan. Welcome to the show. Welcome to “Bitcoins and Gravy”.

John : Welcome to the show Nissan.

Nissan : Thank you. Thank you for having me here.

John : Nissan is one of the core developers of “Keepod” – a simple and inexpensive technology which may be able to bridge the digital divide that we see in the world today.  Nissan, can you tell us – first of all – all little bit about yourself and then tell us about Keepod.

Nissan : Yeah, sure. So I was born in Isreal, and living in Italy actually in the last 10 years or so, where I met my business partner, Franky – who is the co-founder of Keepod. I’m coming from a background in technology – mainly information security. I’ve been doing security for many large enterprises : banks, telecoms, energy companies, and so – in Europe. We started with Keepod a few years ago as a security product, which was targeting that market. Then about a year ago we decided that it was time to do something better with the technology that we developed, and with the knowledge that we gathered – and started what you see today as the Keepod project.

Lij : Wow, interesting. So it started out as a security project, and it evolved into this miniature computer that’s going to save the world and bring computing power to the other 5 billion people in the world.

John : We hope so. Yeah.

Nisan : Well, yeah.

Lij : So tell us what Keepod is now, because it’s pretty fascinating.

Nissan : So Keepod is a project, first of all. It’s not just the product, because it’s an ecosystem of tools, conditions and organizations that are making this happen. First of all we have the actual operating system. Keepod is an operating system which was designed to jump between one computer to another. We are not inventing here anything new, because “OS-on-a-stick” is something that geeks and hackers have been using for many years now. What we are doing here is really targeting it as the main system of the user – which is not something that is being done today. So we decided to go with Android, which is the most common operating system today, in the world. So we are running Android 4.4 Kit-kat on your desktop. And it is beautiful. So imagine having “What’s App” and your favorite applications on the big screen. It’s very lightweight. It’s very powerful. We’ve reduced the footprint of the system to something like 300 MB, which is really tiny for a desktop OS. And it is very intuitive. So where we are going – where people don’t have access to computers – they find themselves with something more familiar, because there are markets, like India – where you have 94% penetration of mobile, and over 50% of which is smartphone. So they find something that is familiar to them – very intuitive. And people who don’t know it at all, the learning curve is very fast. The biggest and best example I have is the project we just did in Nairobi. We went to three schools there, and kids who were 9 to 13 years old – something like that, who never saw a computer and never worked on a computer – after two hours they were sending us emails.

Lij : Wow!

John : So, Nisan, how did you decide to go to Nairobi? And can you tell us a little bit about the “Why Not Academy“? I’m sure there are many acadamies like that in the world, but why Nairobi? And what city were you in there?

Nissan : Yeah, so we went to Mathare, which is one of the largest slums in Africa. It’s the second largest slum in Nairobi, after Kibera. It’s home for 500 thousand people who live in incredible conditions. We were looking for a first project, and our interest was to go and do it in a place where the conditions would be difficult for implementation – where we were going to find ourselves in an environment which was not so “tech ready” – like we might have in other areas. From the other end, it is a perfect place for starting people, because the language barrier is not so big, because they speak English there – quite good. And there is connectivity. We can get 3G access in Nairobi.

We went there an we met the guys there at “LiveInSlums” – it’s an NGO that works in slums around the world. They work in Brazil. They work in Cairo – if I’m not mistaken. They work in Nairobi. And they presented to us the “Why Not Academy“. It is a school that they have built in Mathare. They support this school. It’s a “street school”. It’s one of many. Kids there don’t have the means even to go to the public schools. And those street schools – that are mainly supported by charity – are the only thing the kids have.

John : The “Why Not Academy” is a new school, is that right?

Nissan : Yeah, it is a new school. The guys from “Liven Slums” built it. They practically built it, really. They sent a group of people. The designed it. They build the school, the facilities. They built a vegetable garden – which is feeding the school – inside the slum. It’s an incredible agricultural project. They hooked it to the power – although it’s not really legal, the power – there is power. Also it is operating, and it s a really nice initiative. And when we heard about it we felt that Keepod might be a good fit, and that we could bring — with access to information in the end, which is what Keepod is all about – education might be empowered there. And also, not only that, that school is actually a base for other projects like the organic agriculture, which require information and access to techniques. Also an HIV prevention initiative, human rights initiatives, and so on. They are all gathered in that place. So it is all little projects that require access to information, to technology, and to computers, for different reasons.

John : Wow! How did you first hear about that.

Nissan : We met in Milan. “LiveInSlums” is an Italian NGO. So we met with the NGO looking for one of their projects to see if it is interesting. They told us about Mathare, and we met some members of the community that were brought to Milan by the “LiveInSlums” team, and we really fell in love with the place – the people and the stories. And when we went there it was quite an incredible thing. So, Nairobi is not the safest place in the world, you know? But in the slum, we felt really calm. People were expecting for this. People really embraced us. We went inside the slum and lived with them for more than a week there – just setting up the place : the hub, the school, the connectivity and everything. And we never felt so secure. And the reaction and the hunger there is for these kinds of technologies is incredible.

The more amazing thing is is that there are connected to the world in terms that they know there is Facebook, they know there is Google, they know there is Apple, and so on. If you go outside of Mathare and just go to the highway, you see billboards for the new “MacBook Air” that it looks like you are traveling in California. They don’t have access to it, but they are absolutely interested in it. So the moment we presented it the first thing that they started doing was actually creating an email account on Gmail, or a Facebook account, or stuff like that.

Lij : Wow! That’s pretty fascinating. So I just want to jump back for a moment and clarify a little further. We’re talking about an operating system for Android on a USB stick that is called “Keepod”, that can be given to people –  since USB sticks are extremely afforable and much easier to get to people who can’t afford something like a “MacBook Air” in Nairobi. So this system can recycle and reuse older computers, right? Is that the way this works? You can take an old PC laptop, or an old Macintosh that somebody else has discarded, and use this system with the USB stick to bring it back to life and use Android on it?

Nissan : What we do here is we break a few paradigms, that breaking them will allow bridging the digital divide, in our opinion. The first one is we don’t think that it is sustainable or possible to bring a laptop per person in the world.

Lij : Sure.

Nissan : Okay? That’s just impossible. It’s not scalable. It’s not sustainable. There’s not enough material in the world for that. Okay? So this is the first thing. In order to bring personal computing to everyone we can use shared computers wisely. And in order to do that we separate the operating system from the host. So the operating system is not sitting inside the hard drive, but it’s sitting on a thumb drive. By doing that we actually are able to guarantee all kinds of things – especially better privacy, better security, avoiding malfunctions misconfiguration of the host, or virus spread on the old system – and so on and so on. And the computers live longer. Another thing that we do is, we say that instead of trying to manufacture cheap computers – which is what everyone is trying to do : cheap laptops, cheap tablets, and so on – they will never be cheap enough. Even $50 is too much. And in a world where only in the United States there are 85,000 computers thrown away each single day.

John : Wow!

Nissan : We can find computers. We can bring them to a new home. And yes, if they are old computers I can use Keepod in a very smart way, because it is going to be a shared computer with no hard drive, with no host operating system. You just go there, plug in, and “Boom!” Android is very slim. It doesn’t require a lot of power. It doesn’t require resources. When I remove the Keepod the next user can go there and have his own private operating system – his own private computing environment. We compare ourselves a little bit to public transportation. Think about it. It’s like everybody would like to have a nice car. Not everybody can afford it. So you hop on a bus. It’s not as shiny. Sometimes the air conditioner is not working, but it gets you to work, right?

John : Yeah. That’s a good analogy.

Nissan : So, we’re doing the same thing here. The same thing. But we do it at the street level.  We do it in a way that the distribution model that we have chosen, and the approach to it is going to work from one hand – yes – through organizations, through people who are active in the field, and so on. But we are also going to enable this to have direct access.  People will be able to download the operation system for free. People will be able to create grassroots projects – which is what we are all about. Since we have started we are saying to people, “Okay. I am traveling next month to Kenya. I want to bring with me my two old laptops and – I don’t know – 20 devices, or 40 devices. Let me know where they are needed.”

John : That’s really cool.

Lij : Yeah, it’s fascinating. I think the first thing that was a little hard for me to understand was the concept of, “How do you get a laptop to live on a USB stick?” But the brilliant thing about what you are doing is that you don’t need to use all of the massive processing power of the laptop. By using the Android system it’s very simple. It’s as simple as what I am used to on my phone, which is already super capable and powerful.

John : Let me ask you, Nissan. Are they taking the hard drives out of these used laptops first? Is that the first thing, to just get the hard drive out of there?

Nissan : Yeah, so we prefer that the laptop will arrive without a hard drive. We sat with local technicians — like in Mathare we did exactly that. So we get the computers, and some of the computers still have hard drives. He provides services to the school. He goes and fixes what is not working, and so on. He removes the hard drives. He can keep them, and he can sell them. And actually it is a pretty good deal for these guys. So he can get up to $60 or $70  for a hard drive there, which is quite a lot for Mathare.

Lij : Also, you mentioned security – and that’s how you got into this. Does this actually increase your security and protection from viruses and things of that nature – from the internet – by not having a hard drive, and just using this Android operating system?

Nissan : Yup. First of all, if the user got infected by malware or a virus, it doesn’t affect the next users. Okay? Because, think about it, you use the computer – the operating system – and then you go out and there is nothing on the host. The next user is booting his own operating system, which is completely separated.

John : So that person goes away with their Keepod that has the virus on it, and if they knew that they could just get another Keepod. Is that right?

Nissan : Yeah. They can just reset it – flash it – and “Boom!”

John : Is there a  way to fix, or to get rid of a virus that gets onto somebody’s Keepod so that they don’t have to erase it and all of their information is gone as well.

Nisan : One way – and it’s actually a prevention way, which is ideal – is just go to the app store, download an anti-virus software and then you are covered there. If not, you can always reset the device and just restore to the manufacturer settings, and you get to OS fresh and new. Then you restore your data and you’re good to go.  So this is one thing.  The second thing – which I think is even more important – is that you are not leaving any footprint of your activity on the computer that you used. Data is not linking from one computer to another. And – if you think about education and shared computer environments – I actually got this comment from the United States, and it was so true. I was speaking with one school, and they were saying, “This is ideal for us, because kids always go to the library or to the computer class, and they log in to Facebook but they don’t log out. And if another kid goes to that computer, he can ruin your social life in five minutes”.

Lij : [laughter] Oh man.

John : Sad but true.

Lij : So it’s cool what you say in your analogy about footprints. It reminds me of when you go visit a national park and they say, “Take nothing but pictures, and leave nothing but footprints.” But with Keepod you can take just about anything you want and not even leave footprints behind.  That’s pretty cool.

John : Nice. That is cool, man. That;s great.

Lij : What are some of the limitations as far as which computers this might work on, or might not work on.  Is this going t o work on just about anything?

Nissan : We’re targeting desktops, first of all. So at this moment we are not working with or targeting tablets, and obviously smartphones. That is real-time ability, and we categorize it as — actually there is a good balance between the two if you want to discuss this. Now we’re targeting [X86?] systems, but we prefer not older than 2006 computers. [This is] because we don’t want to get, first of all, junk – because there is no sense in bringing in something that won’t work properly. And because of – in terms of computing power – any news web site, or whatever, will require some computing power, right? And if the computer is too old it’s just not up to the latest web sites and web apps. So we need to have 1 GB of RAM. We want to have at least a first generation of Dual Core. This means 2006.

Lij : I was going to say, “Yeah. Whew! My laptop is just going to make the cut.” I think I’m still running a 2007 MacBook.

John : Oh man. So, as far as the United States – let’s take Nashville, or any other city that has public schools, and that has, let’s say, maybe not the best educational system set up with the US public schools. My friend works in the public school system in the south side of Chicago, and I would guess that the students there are less interested in learning than some of the students you met there in Nairobi. So there are lot’s of problems in the public schools in the south side of Chicago, as there are in other cities in the U.S. Do you have plans to bring Keepod to these cities. Are there organizations that are interested in Keepod now in the U.S.?

Nissan : It’s actually happening right now. The cool thing about it is that in the last ten days , since there was a major story in the BBC about us, and then “Boom!”, things started to roll really quickly. We got a lot of requests from the United States. Both from the more charity side, and on the other, from the education side. The U.S. is very interesting for us. I don’t know if you know this, but 20% of the U.S. population don’t have access to computers at this moment.

John : I believe that.

Lij : Yeah, I believe that too. I work in the public school system here in Nashville, and I’ve worked with many kids who don’t have access to computers – other than at school itself.

Nisan : So, first of all, yeah. So definitely the United States is currently a target for Keepod. The idea is that we don’t require – and we don’t need – distributors, or official channels in order to move. What we have created is, from one end, the possibility to do a grassroots project, So, anyone can decide to start a Keepod project. And in the United States this is happening. We’ve got people who have started to order devices. They get our computers. If they need our assistance to get refurbished computers, we help them – if it’s a school or if it’s a community center, and so on. The second that we did is we started the program – now it’s in beta, and we are getting applications at this moment – for what we call a “Keepod Point”. A “Keepod Point” means that anyone – really anyone – who has the space to do this, can be a Keepod reseller. What does it mean? That you can get Keepod and sell them to your local community. The condition is that you have at least two computers that are available for public access. Okay? So you can be a little coffee shop, you can be a bar, you can be community center, you can be anything. This is starting to get really popular. We’ve got a lot of requeats from the United States, actually, – form the different states. So we are working on both directions. From one hand helping people and organizations who want to do this as a project, and from the other end people who take the initiative and want to create their own Keepod point and enable access to information.

John : So hey, is there any way that we can get you and Franky to come here to the United States, and maybe we can all take a trip up to Chicago and do one of our shows from there?

Nisan : We would love that?

John : Or right here in Nashville, right? We could do a show right here in Nashville.

Nisan : I’ve never been in Nashville. I play guitar, and this is one of the places I want to go.

John : Hell yeah. You know, Lij has the Toybox Studio. This is perfect. You can come here and record. And, you know, this board that he has here is the same board that recorded “Hotel California”. I don’t know if that, Nissan.

Nisan : Are you serious?

Lij : Yeah, it’s the very same one. It makes sense to me that you would be a musician. When I first heard about Keepod I thought it was some sort of MIDI control or a keypad. Then I learned that it was just to help people get smarted and connect around the world.

Nissan : We are really connected to the music world. It is one of the things, if you look at how we move and how we do things, we are working as a startup. But the mood there, is really, really a lot about the artistic side. Not only [me], but my business partner is actually a filmmaker, Franky. He’s not coming from technology. This guy did videos with Red Bull and Barton snowboards in the last 10 years, doing extreme sports.

John : Oh wow. You know, when I watched the BBC special it looked like you guys were having a lot of fun and I enjoyed that so much. I got really excited when I first heard about Keepod, and I started combing the internet for more information about it. That’s when I landed on a Reddit page,  and they were discussing Keepod. One of the posters there – one of the people who wrote in –  wrote that you were considering including a Bitcoin wallet on every Keepod flash drive. So we would love to know that this is true, but at this point it is really just a rumor. And we actually don’t really enough know if you know what much about Bitcoin, or if you have interest in Bitcoin. I am guessing you might.

Nissan : So, it is a very interesting opportunity, because we think – we don’t know yet. Okay, so we are actually studying this – and actually anyone who can contribute to the idea, and to us understanding better – is very welcome to do that.  Because we are trying to understand if this is something that can actually empower the people we are targeting. My feeling is that, yes. And my feeling is that Keepod feels like a very good match for Bitcoin, both from the OS side, and the fact that you have your own hardware is perfect. And the idea that you actually bypass so many limitations that we have today when it comes to money transfer, and getting funds from one place to the other or one person to the other, this might be very interesting. In Nairobi we see something that is called M-pesa. I don’t know if you know that?

Lij and John : Yeah.

Nissan : Yeah, so they do everything with mobile payments. They don’t use cash. And I don’t see any reason why they would not be eager to do that with Bitcoin. So, you know, it’s an opportunity.

Lij : Yeah, I mean in the Bitcoin world, just the concept of having an operating system built into a USB flash drive and using that in order to create wallets and sent Bitcoins back and forth. That’s already in existence. That’s already the smartest way to carefully and securley create your wallets.

John : Right, and I think that anybody using Bitcoin, if they can take their Keepod out of the computer, knowing they’re not leaving any trail at all, what a thrilling thing for new Bitcoin adapters, and really for anybody that uses Bitcoin on their computer. Because that’s a big fear is that after you’re finished doing whatever you’re doing with Bitcoin, or with this site or that site, you’ve left information there, and that computer can be hacked, and then people can steal your private keys for the Bitcoin. So that’s something that seems really important. You know, Andreas Antonopoulis, I remember him talking about how it’s difficult here in the United States to get people interested in Bitcoin because you have to go through this long explanation, plus you’re fighting what the media has to say about money laundering and all these scary things. But when he went to Kenya, and he talked to the people there, as soon as he said, “Oh, it’s like Empesa.” they immediately understood what Bitcoin was. I thought that was so cool, so I think the same thing would be true in Nairobi and other places in Africa.

Nissan :  Since the Reddit discussion started, I’ve gotten requests from India, China, Malaysia, and some other countries saying, “Are you going to do that?” And they really dig this. It looks like they completely understand what is the potential here. You have a strong community there of people who understand what Bitcoin is, so we will be happy to get some advice there, and to see if we can design something smart into this. Because, indeed we don’t know this world very good. We are not experts in Bitcoin, and if the scale that we are looking to do here with Keepod, and for the project to work, we need to design it properly, and make the right choices.

Lij : Well Nissan, let’s use this opportunity here to put a call out to our listeners, and ask them for contributions of any comments or ideas they may have for what will work well for Keepod. We’ll make sure that that gets to you.

John : Calling all listeners. Calling all listeners… Yeah, yeah, absolutely Lij.

Lij : Well Nisan, thank you so much for joining us here on “Bitcoins and Gravy” today. The Keepod project is just really fascinating stuff. And the concept that you might be able to bring this together with Bitcoin just seems to make a whole lot of sense. I know that there’s lot’s to explore, but it sure sounds like it’s a perfect fit.

John : It really does, and just thinking about the disenfranchised people here in the United States – in the cities, and just throughout the country – who really don’t have any access to what a lot of other people do. It just seems like such an important thing that you guys are doing, and it sounds to me like you guys are not doing this to try to make a bunch of money. You guys are doing this to really help, is that right?

Nissan : That’s true.  Everybody looks at me kind of weird when I talk about this. We went to our accountant, and he was like, “Okay. I’m not used to having customers like you. I don’t know how to handle this.”

John : Oh, man.

Lij : It’s a little bit like when Nicola Tesla was talking with J.P. Morgan, and Morgan looked at him and was like, “How are we going to charge for this? I don’t understand?” And he was offering free energy to the world.

John : Oh, man. Well, I think that what you guys are doing is fantastic. And again, watching that BBC video, everybody should watch it. Can you tell our listeners how they can watch that BBC video, and also how they can find you, and how they can get involved.

Nissan : “Keepod BBC” on Google will definitely bring that up. is our url. You can go there. There are a lot of links in the blog. For sure, you will also see the video for the BBC. And that’s it. Guys, it was really a pleasure talking with you, and I really thank you for the kind words, and the ideas that you’re pitching here with the Bitcoin is amazing for us.

John : I would have to say that if you get a chance to listen to Andreas Antonopolous, he’s the Bitcoin guru, really. Just go and listen to some YouTube videos, and listen to him speak. He’s a great educator, he’s a great speaker, and his heart is in the right place. He’s the one that talks about the other 6 1/2 billion other people in the world that don’t have financial systems – or access to financial systems – like we do, who are basically financially disenfranchised. So when you’re talking about helping the 5 1/2 people who don’t have computers and don’t have cell phones, and access to that, he’s talking about pretty much the same thing. So I think you guys could work hand-in-hand. I would love to see, somehow, you and Andreas get together and have a meeting of great minds.

Nisan : That would be amazing. It sounds so in line with what we are doing. I told you, Keepod is about not only the operating system, but about an ecosystem.  Ecosystem means a lot of things around it. It can be from the more simple things we’ve been talking about, like refurbishing computers – how to get the 85,000 computers thown away each day, to Nairobi or whatever. But it’s also what’s surrounding it. And the financial system is a key, key element in this. You know?

Lij : I like it when you say “ecosystem”. It sounded a little bit like “equal system” to me. You’re really, kind of, creating an “equal system” to just bring equality of computing to people around the world.

Nisan : That’s actually the idea.

John : Nice.

Nisan : Guys. This is amazing. So, I’m so happy we connected. Really. Let’s talk soon then. Keep in touch. Really.

John : Thanks Nissan.

Nisan : Cheers. Bye bye.


John : So Lij, I need to talk about the “Bitcoins and Gravy” contest for a minute. On last week’s show we told our listeners about how they can enter to win 0.25 Bitcoins. That’s one quarter of a Bitcoin, and that calls for a hearty : “Mmmm…Mmmm…Mmmm”. So if you’re interested in entering the contest, here’s what you do. Using your Smartphone, video camera – or any video camera – record yourself singing along, playing along, or dancing along to the song “Ode To Satoshi”. You’re performance can be ten seconds long, or three minutes long.  That’s up to you, the listener, and how creative you feel like being. Once you’ve recorded you’re performance, upload it to YouTube and give it a name. Then email us, or call us on the hotline, and let us know how to find you on YouTube. If you need further technical assistance, just ask. We’re happy to help. That’s right, we’re making a music video for the song, and we want you the listener to be in the video. Since we know that we’re going to get more than just a few submission, Lij and I have decided that we’re going to include at least a half a dozen or more of these performances in the video. So how are we going to decide who the winner is? That’s easy. The winner is the one that Lij and I like the best. So get out your video cameras and start creating for the chance to win 0.25 Bitcoins. “Mmmm…mmmmm…mmmmm. Now that’s gravy.”

[segway music]

John : So today we welcome Nick Gogerty, the founder of SolarCoin, and principal of value-creation consulting firm “Thoughful Capital Group”. Nick, welcome to the show.

Nick Gogerty : Thank you very much. I’m excited to be here.

Lij : Nick, it’s a pleasure to have you here on “Bitcoins and Gravy” with us.

John : So Nick, where would you like to start? I know that you’ve written a book titled “The Nature of Value : How to invest In the Adaptive Economy”. Can you tell us what you mean by the “adaptive economy” and how that fits in with SolarCoin? I know you have an extensive background in investing and economy. How does all of this fit into SolarCoin?

Nick : The book “The Nature of Value” deals with the economy, and the creation of economic value as an adaptive process – and the process acts a lot like nature. I spent personally about 25 years investing, and working with different groups – including the world’s largest banks and hedge funds – and in four years of that research I boiled down to that book. Part of that book deals with money, and how money works, and that kind of deals with SolarCoin, and the creation of that.

Lij : MmmHmmm.

Nick : Basically, the thinking behind SolarCoin is that a currency, or a form of money, effectively is – and this is going to sound  a little strange – but it’s really a social protocol. Money is a way for all of us to exchange value efficiently. And so as a social protocol, the more people that agree to and accept a form of money – whether it be dollars, gold, Bitcoin, SolarCoin, etc. – the more utility, or the more value, that form of money  – that currency – has.  And that’s part of the research that came out of the book, and the part of my work involved in that. My background in foreign currency goes back to the age of 17, when I was trading Japanese Yen futures. That was back in 1987. So being a proprietary trader for one of the world’s largest banks in London – which is, kind of, the ForEx headquarters of the world – and having worked for various hedge funds here in the states. So a bit of background in money, and some other things. And, of course, the book is being put out by Columbia University – the same place where Warren Buffet went to school – and the book is on value. So, I’ve got a bit of a background in economics and money.

John : Well, that’s pretty impressive. I think we should begin by maybe bragging about you a little bit. You worked with the world’s largest hedge fund, “Bridgewater Associates”, $150 billion. Being a quantitative ForEx analyst for “Banque Nacionale De Paris”, $2 trillion balance sheet. Founding software startup and strategic risk firms. Chief analyst at Starlab, a deep future, multidisciplinary science research institute. And I think there was something in there that had to do with research into time machines, or something like that? Black holes and time machines?

Nick : [laughter] Exactly. At one point the institute was modeled on the MIT Media Lab, and had some people from the MIT Media Lab on board. And there was a theoretical physicist who was researching some of those things, among some more, let’s say what we call, “applied science” areas – material sciences, life sciences, media studies. I was overseeing three different schools of artificial intelligence at one point, in terms of research. So, it’s some interesting stuff.

John : Wow.

Nick : Yeah. It’s really fun.

John : And building risk models for global banks. I wrote that you had done that.  That’s some pretty heavy stuff, man. So you’re background in finance and investing, it seems like anybody who’s interested in investing in SolarCoin, they might want to listen to you.

Nick : [laughter] Well, ultimately everyone has to listen to themselves, and look around at what they think is correct, what they think is true and is going to be most interesting. But feel free to read what I have to say, and if you agree with the arguments it might be very interesting.

Lij : Well, so tell us more about SolarCoin and why we should be interested in investing in it.

Nick : Sure. The original idea came from a whitepaper that I drafted with co-author Joseph Zitoli, who you’ve interviewed earlier. And in that whitepaper there was the concept of an energy-backed currency. And at the time, in 2011, that concept really wasn’t feasible unless you had your own central bank [laughter], to implement. Now, with the provability, or the fact that Bitcoin technically works, and that anyone in a sense can issue a currency that is robust and transparent to over-issuance or over-circulation, that premise became viable – potentially viable – an energy-backed currency. And then, looking into it, realized that it could be used to do good by backing solar energy with that currency, and then having that currency represent solar energy. The SolarCoin idea is a subset of this energy-backed currency idea, and the realization was that the “proof of work” inherent in acting as a distribution mechanism, and as a verification mechanism, Bitcoin, instead of using a purely cryptographic “proof of work”, why not use a real-world, physical “proof of work”? And that real-world, physical “proof of work” is the production, or generation, of solar energy. And so that’s tied into SolarCoin.

What ends up happening is anyone who produces one mega-watt hour of solar energy in the world – anywhere with the facility – can claim on of these SolarCoins. And that’s viewed as an equitable means of distributing the currency, while also acting as an incentive to produce more solar energy globally. And there’s a pre-mine that was set up that’s participated for the last, at least 40 years, to incent solar energy globally.

John : Can you tell us about how the SolarCoin mining differs from Bitcoin mining?

Nick : Sure.Most of it is similar. It’s based off of a Litecoin fork, and that will produce – roughly based on the design – about 105 million coins, based on the half-life, etc. The rest of the coins were pre-mined, and so the only way to earn them – or the “proof of work” required to get those coins – is to submit a verifiable “proof of production ” of solar energy. So each verified one mega-watt hour of energy produced entitles the claimant to a SolarCoin. And to date we’ve had claimants from 11 countries, so it’s rolling out pretty well. We just gave coins out to Cypress and Austria over the weekend, and we look forward to adding more countries.

Lij : Help us understand a little bit. Scrypt mining is going to get more and more difficult as more miners get involved. It is similar to Bitcoin in that way? Will the mining become more difficult?

Nick : It’s similar to Bitcoin in the fact that the algorithm, and the effort required – something called “re-targeting” – so that it adjusts relative to the effort applied to it. So there’s a constant issuance of rate of the coin.

Lij : Okay, and them when it’s issued to people who are generating one mega-watt of solar energy, it seems that one mega-watt of solar energy is going to become easier and easier to generate as solar energy is adopted globally. How does that translate?

Nick : Yeah. So here’s what ends up happening. The mining [?], because the half-life only lasts, really, for four years. So there is a one year half-life, and about 95-95% of the coins we’ve mined in the first  four-and-a-half years. So what will end up happening is that as the mining tapers off – with the exception of, let’s say, transaction-based rewards – the real circulation mechanism will become the granting, or the basically “giving away”  of SolarCoins to people who produce solar electricity. Now one mega-watt of solar electricity is quite a bit. That’s about enough to keep the average American home powered for a month. So, what’ll end up happening is – over time, for example last year – globally there are estimated to have been about 160 million mega-watt hours of electricity produced with solar energy. That would equate to 160 million potential claimable SolarCoins. That amount grows – or is anticipated to grow – 20-30% per year, over the next 20-30 years.

John : That’s good news.

Nick : Yes it is. And the neat thing about energy – in almost any economic process, and part of the research for my book “The Nature of Value” – is that any manufacturing or production process gets cheaper as you make more of it. As more value flows through the economic system, it gets cheaper. And the cool thing about solar energy is every time we, globally. double the number of solar panels we produce – so we shift, let’s say, an extra 2X gigawatts of solar panels – the cost drops 22%. That’s kind of like a “Moore’s Law” of solar energy, and that’s held up for the last 20 or 30 years. So, to produce one solar panel that would make a watt of power, back in the 70s, cost about $1, 000. Now, it costs just under $1.

John and Lij : Wow!

Nick : And as energy is a pure commodity, it’s a price thing. So what ends up happening is you have this commodity that’s dropping in price by a factor of 22% every time you shift 2X more.

Lij : It’s quite different from gasoline.

Nick [laughter] Exactly. It get’s more difficult — well, parts of gasoline get cheaper with [drilling?], but also it gets more difficult to find it as it gets in more deeper rock formation, etc. – with the exception of shale, but we won’t get into the technical discussions on that. So the interesting thing about solar is it’s one of these things where, as you ship more solar panels and produce more energy, it gets cheaper, so you sell more. And as you sell more, it gets cheaper, faster. So, solar energy is going to be one of the most interesting things right now. It’s cost is not fixed. It’s a moving target, and so it’s going to get cheaper, better, faster, globally, very quickly. And you’re in a space – namely “global energy” – where you’re talking about $100 billions and trillions of capital investment.

John : Wow.

Nick : Solar coin acts as an incentive to help people make that choice. So, let’s say a SolarCoin – which right now has a de minimus value – but let’s say that as we grow the economy of SolarCoin holders, if it were to go to $10 per mega-watt hour, all of a sudden the individual looking at putting solar panels on their roof, or in a village or [other?] area, might say, “Oh wow! Not only do we get the solar energy, but we get the benefit of claiming the SolarCoin as an incentive. That’s pretty cool.” Now the value of a currency has two factors that drive it. One is speculative, and the other one is transactional. Economists call these two “utility functions” of a currency. So the more people that hold, or agree to, or believe in a currency, they more transactional value it has. So a dollar you can use almost globally, because everyone agrees, and they understand, what a dollar value is. The dollar protocol is global.

So the current universe of Bitcoin holders is estimated, I think, at about a half million to two-and-a-half million users – last report I saw. Now the cool thing about that is that’s pretty small in the internet world, and yet Bitcoin has the market cap of $5 to $5.5 billion dollars.

John : Right. Almost $6 billion. I like to say six billion. It makes me feel better.

Nick : So the cool thing is we are at what I call the “Compuserve Era” of this technology, or this protocol. Compuserve – if you remember back in the 80’s – everyone had email addresses that were numbers. It was clunky. Nobody used it. Nobody liked it. It was ugly. And that’s really the great news for Bitcoin. The software is horrible. The wallets aren’t user-friendly. Your aunts or uncle can’t really figure it out, etc. The great news is you’ve got a $6 billion economy out there, with something that – engineering-wise – works, but from a useability perspective is horrible. Once that useability gets solved, or improved, and we move from the “Compuserve Era” and have what I call the “AOL Moment”, you’re going to see an explosion into something really interesting, for a lot of the alt-currency spaces. What I mean by that is that is you move from a $6 billion economy to a 10X or 100X one. Whether that happens in the states, or in some other country that adopts the currency and the protocols, that remains to be seen. What isn’t known by a lot of people is the average fiat currency – or government currency – lasts 27 years. That equates to about a 3% failure rate, and I can give you guys the links on that. Now we’re used to the dollar, and the pound, and these other currencies that have been around for hundreds of years. But depending on what country you’re in , if you have a very unstable currency, and there is a problem, you might be very interested in an alt-currency that is easily accessible, not as controllable, and easy to park into a smartphone. And with $20 and $40 smartphones emerging in the next two or three years things could get very interesting, both for Bitcoin and the alt-coin space. And we think SolarCoin is going to ride along with it, and we hope to do a lot of good.

Lij : Mmm Hmm. To focus on the value of SolarCoin, in the future, wherein Bitcoin becomes harder and harder to create – and the value goes up partly through that, I think . In SolarCoin, the value is going to rise, or fluctuate, with the speculative volume, and also the ability to trade in SolarCoin and use it for transactions down into the future, even though it’s going to be easier to acquire.

Nick : Yeah. You have two sides to that equation – supply and demand. The supply side is the granting andthe mining. So the more people, the easier that it is to get SolarCoin by receiving a grant for generating electricity. Or, if mining gets harder – that’s the supply side – the demand side, which is like, “What the heck is this thing worth? What’s its value?” is going to be a mix of the speculative belief in how high, and where, it’s going in the future – and the utility function. How many people can you trade, swap, get something with this currency for. That’s about it. We’re very focused on “ease of use”, growing that economy via “ease of use”. We’re working on improving our communication and our messaging, etc. to try and get to the broader audience of people who aren’t as familiar with — and frankly, don’t even really need to know all of the plumbing under the coin.

John : Nick, one thing I’m still unclear about is, how do the producers of solar energy prove to you that they;ve produced the solar energy? What is the proof that allows you then to award them SolarCoins?

Lij : Yeah. Where’s the “proof of work”?

Nick : Sure. Exactly. The “proof of work” is a submitted verification from the energy meter in the home. So, if you have a solar panel on your roof, it produces DC power, and that gets converted into AC power for your house. That conversion goes through something called an “inverter”, and that inverter also works like a meter, and it shows exactly how much has been produced. And a lot of these things are online. So our first grant, for example – to a woman named Lisa Shockly, in Arizona – she just sent us a link to her inverter. And that feed was online. I think she is a “Solar City” customer. You can look it up online, and say, “Oh yeah. She has “X” number of solar panels on her roof” – and you can verify that in lots of ways. It ties out to what she says she claimed on the power. And the converter images and documentation all looked like that was verified.

We’re working on developing software so we can show those verifications to the community. So you’ll be able to dial up – especially for the larger solar farms – and say, “How were these verified? Who verified and said these were okay? And what was the means?”

John : I always want to say, “Can’t we just throw it onto the blockchain, time-stamp it, and say, “this is proof?”

Nick : Well, what we’re going to be doing is the grants will all go onto the blockchain, and there’ll be a transaction message that will tie out : Who the generator was – in terms of what the source was. Who made the claim? How much the claim was for? And that data is going to include the latitude of where the person is at, what’s called the “nameplate capacity”, or the capacity for the solar generating roof. So it’s going to be, “Bob Smith… Five kilo-watts on the roof… Between June and July, in Arizona.. and claimed 5 SolarCoin.” etc.

John : Nice.

Lij : Okay, cool. So for our listeners – say for a listener who is an absolute beginner at this – how would they about, right now, getting some SolarCoin? Can you  explain the basics?

Nick : Sure. There are a couple of ways. Obviously you buy on an exchange, and those are listed on the site. As a claimant – let’s say you have solar panels on your roof – just go to the web site, download a wallet, and then fill out the form – submit the claim. There are about 10 or 15 pieces of data we need, and if you have solar on your roof you”re going to know – pretty much – what those pieces of data are, in terms of, “Oh, here’s the type of meter. Here’s how much [you’ve] generated.” The same way that you might look at your electricity bill and say, “I used 50 kilowatt hours last month.” You’ll go online and be able to look — because you’ll get it from whoever is providing, monitoring and managing your solar panel. You’ll have a little report that will say, “You generated 50 kilowatts.” You just put that in the form. It usually takes 10 to 15 minutes to do the first time.

Lij : Okay, and so for somebody who might be a beginner — for example, they may have experience with solar panels, and having solar energy, but this whole concept of SolarCoin and Bitcoin may be new to them. How would you describe what downloading the wallet means to them?

Nick : Sure. Just go to the homepage. You’ll download a piece of software that will sit on your computer. It will sink up with the blockchain – or this large ledger of all the transactions –

John : And we should let people know that the faster your computer is, the faster it will do that. And that if you have a really slow computer, it could take half of your day.

Nick : [laughter] Yeah. It just runs in the background, so you have to be patient. Inside that piece of software – which is called your wallet, which is basically where you’re going to store your coins – you’ll get an address that will be the receiving address. That’s basically where you ask people to send your SolarCoins to. Take that address, put it – with your other information – into our web site, on the claim form. It’s right up there on the homepage. There’s a button for claiming SolarCoins. And usually, within three to four days, your SolarCoins will be sent out, and you’ll get an email, and you’re part of the process. You’re part of the SolarCoin community.

Lij : That’s cool.

John : That’s well explained. And I guess the form that they fill out to verify the production of solar energy is also probably fairly straight-forward?

Nick : Yes, it is. We’re designing it to be as simple as possible. And right now – because we’re in the early phases – we’re learning how to make it as simple as possible, and just building out the database to automate it more. So right now, for all the volunteers in our community, it’s a very manual process to do all of that stuff, across 11 countries – as you can imagine.

Lij : So do you have a term, or a name, for the people who have downloaded wallets? You know, the volunteers in the SolarCoin community? Are they referred to as “the planets”, or the [?], or-

John : How about the “Sun Gods”.

Nick : [laughter] You know, we don’t. One of the fun things about the whole process is the communities come up with some great names and concepts, and it’s fun to watch the whole thing grow organically. So, from the name of the smallest unit being a “photon”, instead of a “Satoshi”. Someone refers to the currency now as “Solars” – which, kind of, seem like “dollars”. So, we’ll have to see. Again, let people self-identify. It will be one of the great things when people come up with the nickname of how they want to be called.

Lij : Okay. So now do we explain to the beginner how they might go about mining SolarCoin at this point?

Nick : Yeah. Mining SolarCoin is really like any alternative currency. There are a couple of ways to try and go about that. One is the wallet itself. If you download the piece of software from the web site, it allows you to mine the SolarCoin. That being said, the difficulty now found in the currency is so high that really mining with a PC isn’t worthwhile. It’s not efficient. So, if you really want to get into mining, it’s really for the techie people – who probably are already miners.

John : Or the gaming folks, that have GPUs sitting around?

Nick : Yeah. They can either use a GPU, or you go and join a mining pool and lease a mining rig. I’m not going to try and explain that to people. I think that they can probably find better explanations online to do it.

John : There’s a lot of information online about that.

Nick : Exactly. It’s just like any other coin, from that aspect of the mining.

Lij : Great. Well thank you so much. That was a lot of great insight into SolarCoin, and just the process of investing, and the value of money.

John : I agree. And, you know, I still like to think of the sun as the giant nuclear energy plant in the sky, without the associated risks of radiation, without the associated risks of nuclear waste, and Fukushima-style problems. That’s my perspective.

Nick : Yeah. I’m actually working on reviewing a paper for an astrophysicist at Harvard.  He’s doing some stuff on economics, and he’s under the same agreement that the most effective means of energy – from a safety perspective, a bio-safety perspective, for 100 or 200 years – is solar. Because it doesn’t have a thermal footprint, which nuclear, fossil fuels, and other things have –

John : Right, and yet we still have goofy people out there saying, “Why solar? We have plenty of coal?”

Nick : Well, it’s always good to have a diversity of opinions, and well thought-out arguments. The good thing is that solar is getting cheaper all the time. So eventually it just becomes a simple, economic argument.

Lij : Yeah.

John : So the last thing I’d like to ask is you wrote somewhere, I read, “The nature of value is the economy of life.” Can you close our interview with some words of wisdom for our listeners?

Nick : The economy, long term, will continue to grow, find, and invest and allocate to stable things that contribute value to us all. And those will grow.

Lij : Like the sun.

John : Nice.

Nick : There we go.

John : I’m investing in the sun. Thank you so much.

Lij : Nick, thank you so much for joining us today on “Bitcoins and Gravy”, and we look forward to seeing what happens with SolarCoin, and hopefully speaking with you again down the road.

Nick : Great. Thank you very much.

John : Thanks Nick. We really appreciate you being here.

Nick : All right. Take care. Bye.

[outro music]

Lij : Thanks to today’s guest on the show – Nissan Bahar of Keepod, and Nick Gogerty of SolarCoin. To find out more about our guests and sponsors, visit our show notes at . Thank you so much for listening to our show. We greatly appreciate your time and attention. If you like the show, please remember to go to ITunes and leave us a review. Also, hit the “subscribe” button if you would like to hear from “Bitcoins and Gravy” each week.

John : And remember the “Bitcoins and Gravy Hotline”. Have you ever wanted to be a podcaster? Then call us at 615-208-5198, and leave us a mesasge with your comments, questions, or complaints. This is your opportunity to tell us what you think. If you give us permission, we will put you on the show. So call the “Bitcoins and Gravy Hotline” at 615-208-5198. That’s right, that’s the “Bitcoins and Gravy Hotline”. And, of course, we offer a number of ways for you to download all of our past podcasts. You can go to, or directly to, or you can go to our web site :

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Lij : And remember, it’s your reviews and comments that help new listeners discover “Bitcoins and Gravy”, plus all the other great shows on the “Let’s Talk Bitcoin” podcast network. And we thank you for your generous tips and donations.

John : I”m John Barret.

Lij : And I’m LIj Shaw. And you’ve been listening to “Bitcoins and Gravy”, from East Nashville, Tennessee.



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Free Transcript Project : #7


Source video
Title : “Evernote Tips : The 11 Amazing Features That Make Using Evernote So Freaking Awesome”


Organization         : “Evernote Scott” :
Web Site                 :
YouTube Channel : 

Host                        : Scott Bradley
Contact                  :



Scott Bradley : Hello everybody. This is Scott Bradley from the web site . In this video I’m going to share with you the ten features that make Evernote massively powerful as a tool to use in your daily life – either as an entrepreneur, or as a busy professional. If you haven’t already created your account I recommend that you do so. All you have to do is go to, and in the top right-hand corner go through the prompts to create your account with your username and what-not. I’m going to show you – this is the web-based version of the application – but as you know there is also a Mac [offline] based version of the application, and I will be showing you a couple of the features that you’re able to have in the [offline] application compared to the web application. So, I’m going to start with the web-app features and then I’m going to move right into the application features – and I do believe they have it for PC as well as Mac.

So, within Evernote, when you get your account the inside of Evernote is going to look like this. You’re  going to have a left-hand panel that is going to show “notebooks” and “tags”. You’re going to have this column here which will basically show the “notes” within each “notebook”. Then over here is basically where the “note” content is. So, if you’re new to Evernote you’re going to find out that the way that the content and the organization of the actual application is, you have your “notebooks” at the top, your “notes” within the “notebook” – you’ll be able to select – and then content within each “note” within each “notebook”. So, I know that may be a little confusing, but I want to make it clear for you by going through each of the features.

So, within Evernote – again, when you sign in, this is what it looks like. So the very first feature that I want to show you is that you can crete a series of notebooks – an unlimited amount of notebooks within Evernote – and I’m going to show you why that is valuable. So in here, to create a notebook, you’re going to come here and click this downward arrow and click “new notebook” – and we’re just going to call it “test”. Then, the best thing about creating notebooks, is that you can create “notes” within notebooks. So as you can see here in the top right-hand corner, you have a new note, and we’re just going to title it “test” and “a test” as the note content. Then you’re going to click “done”. Now as you can see here, within the “test” notebook there was a new “test” [note] that was created, and then you have the word “test” within the note content. The best thing about this is that you can go in here and actually add more text and click “done”, and you have your notes. So imagine in each notebook you can have an unlimited amount of notes that are in this notebook, in and of itself.

So, that moves me to the next feature I’m going to show – feature #2. Basically, I’m going to show you that you can [do] what’s called “stacking” notebooks. So, for instance, say you have a series of notebooks that you want to group under one specific category, you can do that in Evernote very, very easily. The way to do that – again, I’m just going to create a brand new notebook… “test 2”. So as you can see here I have “test” and “test 2” notebooks. What I want to do is, say for instance, both of these notebooks are different types of food, and I want to create a super-notebook and call that “food notes’, and this one would probably be “Japanese” and this one would be “Chinese”. I’m just using that as an example. You can use it the way you want, but I’m just showing you how to work it. So, what you do to create a stack is you click the notebook, and then you drag it on top of “test 2”, and then you let go of your mouse. Then you name your stack – we’re going to do “food types” and “save”. So as you can see here, it created a super-notebook and “sub-notebooks” under that super-notebook. And the thing is that you can make it go big, make it go small, and all that good stuff. It’s just a really, great feature that makes Evernote so awesome, because you can really organize lots of information. In all of the videos I create here on the YouTube channel you will see that this is really valuable. So, “stacks” is the second thing.

The third thing that I want to show you – and again, we’re going to go back to that one place with the note, and I’m going to “refresh” here. All right, so the next feature that I want to show you is what are called “tags”. So, depending on how your brain works – my brain works differently than yours, obviously – but the next thing I want to show you is what tags are, and why they are valuable. So, in the framework you have the “notebook”, you have the “note” within the notebook, and you have the content of the note within the notebook. What’s great is that the tags allow you to create one more type of filtering mechanism within your Evernote notebook in being effective in finding what you need, or using information in a strategic way to accomplish goals and results and all of that stuff. So, I’m going to show you how to do that within the web notebook – or the web-based application. So all you have to do is come up here and click “edit”. As you can see here there are “alt add” tags. So what you do is click on that, and what we’re going to do is “test tag”. Once you’re done with that, click “off”, press “done”, and as you can see here there’s a tag called “test tag”. Now, I’m going to refresh to show you why that’s valuable. If you notice in the left hand column – you know we have all of our notebooks up here – and in the bottom left-hand corner we have our “tags”. So say, for instance, you have hundreds of thousands of notes in here, and they’re all tagged appropriately and what-not. If you click up here on “All Notes” – which basically, again, shows you all of the notes you have – and this Evernote note is what shows up immediately when you first sign in. Actually, instead of 10 features I’m going to show you 11 features. I just now realized that I forgot one, so I’m going to explain what the “web clipper” is at the very end. Let me write that down here… okay. So, the best thing about tags is that if you select that the “All Notebook” notebook, and you press “test tag”, it will only pull up the notes that are tagged with that actual tag that you created. So, you can image – depending on how your brain works, and depending on the type of information and certain things that you’re integrating into your life – when using this application, you’ll be able to use tags effectively. Again, in all of these videos I am creating for you I will show you certain ways to leverage tags as you integrate Evernote into your life to be more effective as an entrepreneur or a busy professional.

All right. The next thing I want to show you which makes Evernote so awesome – as I am a massive proponent of Evernote – is the “search” feature. Again, this is another filtering mechanism to help you find the information you need in a quick, efficient way. So, I’m just going to show you how it works. Typically, when I do searches with in my Evernote, what I make sure I first do is click “All Notes” at the top, and as you see here there’s a search bar. So say, for instance, we want to find the note that says “test” in it, all that you have to do is go “test”, then “search”, and boom – there it is. So it pulls up notes within notebooks with the words that you’re searching for. And again, from a filtering mechanism like, “Oh, I know I wrote that down in Evernote, but I just don’t know where it is.” the search feature really helps you be effective in finding that information when you need it most. So that’s really good.

The next feature which I’m going to show you, which is feature number – let’s see… one… two… three… four… five… on our list – is the ability to share notes with people via a link. Whether you want to share it in Facebook, share in Twitter, share it in email – this is a really great feature that, depending on how you use it – or depending on how you want to use it – you do have this option. So, I’m just going to show you how to do that really quick. So, I’m going to go back to our “test one” notebook for this actual note, and I’m going to show you how to do it. It’s really, really simple. On the top right corner you’re going to see the “share” button with a downward arrow. Then there’s this menu that pops up. What you’re going to do is you’re going to click “link”, and it’s going to give you this link in this note URL. So, I’m going to do “COMMAND + C” on my Apple, or if you’re on a PC you want to do “CONTROL + C” to copy it, and then you’re going to close, and as you can see here this is now shared, and so if I open up a new window and press “CONTROL + V” – which copies it – this is an actual public-based note that I can share via email. If I want to throw it into Facebook, or I want to throw it into Twitter you do have that option – which is a really, really great feature within Evernote that allows you to use it in a myriad of ways dependent on what your needs are as a busy professional or an entrepreneur. So, I really like this feature. Now, if you wanted turn the sharing off of a specific note note, all you need to do is come up here, press “share” and then press “stop sharing” and boom, you’re done. So you can turn it on, you can turn it off – depending on what you need to do – it’s really effective. So I’m sure your brain is swirling with ideas right now, but I’m going to keep going.

So the next feature on our list [is] as you can share “notes”, you can also share “notebooks” – which is another great feature within Evernote if you’re doing projects with teams that are remote. Whether your friend is in New York and you have another friend in Vienna, and another friend in Texas and you’re in California, you can share notebooks and create an entire project and manage a lot of stuff within one notebook within Evernote, which again is a really valuable thing. So, I’m going to show you how to do that. Again, very similarly to sharing individual notes, you’re going to do the same exact thing. So just make sure that the notebook you want to share is highlighted. Then in the top right-hand corner you’re going to see the share button, and it says “share notebooks”. So you share the notebook, and then you basically select which one you want to start sharing and then it’s going to ask you, “What are the emails of the people you want to share this with?” Then it will send them the invited via email and then they can follow the process of accepting the shared notebook. Very, very cool feature if you are managing virtual teams, or your team is virtual. Whatever it is that you do it’s really effective. So, I really like that feature as well.

Now, another feature that makes Evernote so awesome is that, as you all know, we all have an email account. We all have an email client that we’re using, whether it’s Gmail or Macmail or Outlook or Hotmail, or whatever. One great, awesome thing about Evernote is that you can actually send stuff into Evernote via an email address. When you sign up for your Evernote account you’re going to sign in with two notebooks already created. You’re going to have an “All Notes”, which is standard – you can’t delete this notebook. You’re also going to have another notebook with a little star next to it. Now, I’ve renamed this notebook “Inbox”. I don’t exactly remember its title, but the fact that it has the star, that becomes what’s called your “default notebook”. [This] basically means that anything you send into Evernote is going to land within this notebook, which again is just the way Evernote works. I’m going to show you how to find that email address so you can start sending good stuff into your Evernote inbox. So, the way to do that is really simple. You come up into the top right-hand corner and you see your username. What you want to do is click that username, and you’re going to see “settings”. You want to click “settings”. And as you can see here, it says, “Email notes to :”, and it gives you this really strange, weird email address. So, basically the way that works is – I’m going to go to my email account here really quick. If I have a note that I want to send in, or I get an email from somebody that I want to send into my Evernote, all that I do is put up the message, or I press the “forward” button, and type that, and boom – that’s in my Evernote email. So anything that I get that I want to save, but I don’t necessarliy want to delete from my Evernote inbox, I can forward it on into the Evernote account, which you can imagine the organization you can create within that for stuff that you want to save but you don’t want to keep in your inbox because you want to keep your inbox clean. There are various uses for this. It’s really, really effective for organizaing and staying on top of your life to get more done in less time to be more productive and have greater peace of mind – which is reallymy reason for using Evernote in my life, along with a couple of other systems that I’ve set up for myself. I may get into those in later videos depending on how this content is received by you guys. So, again , email into Evernote is the feature that I just went over.

For the most part, the last feature that you can integrate into Evernote in the web-based version is the “web clipper”. What the web clipper is is a plug-in that you can put into your browser that allows you to save any types of pages that you come across online. So, I’m sure that – this is in Chrome – and I’m sure that once you install the web clipper – I personally don’t use it myself, if I need something I’ll take a screenshot of it and throw it into Evernote as an attachment. But, if you want to save web-based stuff, what you want to do is download the web clipper, and I’m sure the way that Chrome is set up it would probably show up in the top right-hand corner, and it will probably look like the elephant logo of the Evernote thing. So say you go to a web site, you like what you see, you press the Evernote web clipper, you title the note, you may tag the note if you want to, put a little bit more content, and then you press “send into my Evernote”. Then more likely than not it will come in to your default notebook, which then – once it is there – you cab figure out how you want to process it from that point, which is really, really great.

So with all that being said, this is the web-based version of the different features that make Evernote really popular, and what I really love to use it for. Now what I’m going to show you is when you decide to download the application either for Mac or PC, I’m going to show you a couple of more features that make Evernote powerful. So I highly recommend if you are able to [that you] download the application on your computer, because you get more functionality and more features that I’m going to go over. There are three features that make it even better, in my opinion. So, again I’ve created this blank notebook and here’s my Evernote, and I’m going to go into all of these other notebooks and how I use them in other videos, but for the sake of the example I want to show you the other valuable things that can be done in the actual application when you download it.

So there are three specific things. The very first thing is that when you edit notes you can add text, you can click off, and then you click it in and you can add text again. Now, I don’t know if that is really a feature, but you don’t always have to be pressing “edit -> done”. It just a convenience thing in and of itself.

But the first thing I want to show you for the first feature is that you can add in audio clips – which is awesome. So, if you can see here at the top of this bar – which is the editing bar – you’re able to have this little microphone. It says “record audio”. So if I wanted to record a short audio clip – like if I get an idea, or something I just want to throw in and put down – all I have to do is press this little audio thing, press the “record” button, and as you can see it’s recording my voice as I’m talking. You press “record”, and we’re just going to test it here. “Testing… testing… one…two…three”. Save it. Boom. Then there’s the audio for you to use, and as you can see here it shows that there’s an audio note within this. It’s awesome. So that’s the first feature I wanted to show you within the actual application.

The second feature is, say you go to a networking event and you get a slew of business cards. Then you come home, you pull out the ones that you want, you throw away the ones that you don’t. But you don’t want to just pull the ones that you want and throw them on the desk. You want to actually have them someplace that where you can find them easily. Another great thing is that if you look up here there’s something that kind of looks like the “Picasso” logo from Google, for their picture application – their web-based picture platform. So basically this says “Take a snapshot.” So, for instance, say you have those business cards and you have them in Evernote, and you want them to be searchable. You can click “snapshop” – and I have an Apple so I have a camera right on the top of my screen. So I can take a snapshot of that business card, and once that picture is in there then it even recognizes the text. So say, for instance, you knew that you met a “John” who was a graphic designer at an event, and you wanted to pull his information up and give him a call because you needed his services. You can go in, click “All Notebooks”, and then the search bar for me is up here. I can press the word John, and all the notes with the word “John” in it, as well as the pictures with the word “John” on it will be pulled up. So you can do that for pictures, you cac do that for information. Whatever it is that works for you, you can use it for that, which is really valuable.

Now the final feature that I want to show you is that you can actually also add attachments into Evernote, within each note. So as you can see here, there’s a little paperclip, which is “attach a file”. The best thing is that you can actually either click and “drag and drop” into these notes to drop your stuff, or you can use the Evernote “web clipper”. So if you have lots of different files for different clients you’re dealing with, or you just like to save pictures, and you want to create a notebook of pictures within your Evernote as a notebook. So, kind of, th structure you have of a “pictures” notebook, and then within each note you have a picture, and then within each note’s note you have content. You can also click “drag and drop”. For me – as a copywriter, a marketer, and an entrepreneur – I like to take pictures of ad copy and clip, drag, and drop and put it in my “swipe” file. I’m going to show you in one of later videos within this channel how I do that really effectively.

So this concludes the video of all the great, amazing features that makes Evernote completely and incredibly awesome for entrepreneurs, busy professionals, and people who love to be organized and love to be on top of the ball. In the other videos I’m going to go through some more amazing stuff. So be sure to check out my channel. This is Scott Bradley from . I hope you got a lot of value out of this, and I look forward to hearing your feedback, so please do leave your comments below. All right, have agreat rest of your day and I’ll talk to you soon.


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