Morgan MacDonald : Hello. Welcome to the replay. I’m out in the world! I’m not in my office. This is really unusual for my Scopes. I am having a FUN Friday. I went and got my hair done, [and] when out for lunch, [and have been] doing some work while out and about, and I was like, “Well, I’ll be like the COOL Scopers. I’ll Scope with something SCENIC in the background.” Although there’s traffic in the background. I apologize. I hope that the little headset mic helps with that.
BlueSparkCol ( https://twitter.com/CourtneyOLIN ) : Nice color.
Morgan MacDonald : … Thanks Courtney. Yup, [it’s] “rocker chick red” right now. It fades after a couple of days, but this is what it looks like fresh out of the salon [laughter]… Yeah. So today we are talking [about] transcription, because there are some really cool ways that you can use transcription in your WRITING and your BUSINESS.
So as you guys are coming in, say “Hi!”… Courtney is here, I know. Glad to have you… Other people, as you’re joining, let me know what you NAME is, where you’re from, [and] what you WRITE.. I love to talk about what you write, because people write the coolest stuff. I mean, I’ve got people in here who write travel blogs, [and] people who write dissertations on the World Trade Organization. I mean, you guys write about everything.
Carlos Ramirez ( https://twitter.com/caramirezga ) :Hola. Saludos desde Columbia.
Morgan MacDonald : … Hello from Columbia. Saludos…
Gilbert Maldonado ( https://twitter.com/gmaldonado59 ) : Hi. I’m Gilbert from Sugarland.
Morgan MacDonald : … Hi Gilbert from Sugarlane. Hey! You’re just like down the road [laughter] . I’m in Houston… [If you guys caught my Scope] yesterday I was reading my daughter’s first book, which she wrote. Well, my nanny helped her write it. It was in Spanish, and I was reading it in Spanish. ( http://katch.me/morgangmac/v/ba292fed-8a57-33a2-8c51-957e2674054f ) So if any of you actually speak Spanish I’m sure you were laughing at me. It’s still on the replay if you want to catch it. But it was a book about a monster eating a family, and my daughter did the illustration. It was funny.
Gilbert Maldonado ( https://twitter.com/gmaldonado59 ): I do [live near Houston]
Morgan MacDonald : …You DO live near Houston? Well, very cool. If we ever have a Houston meetup we’ll get in touch… Alrighty guys. Are you ready to hear how transcription can help you in your writing and your business? I’ve got THREE ways I’d like to talk about today. The first is to help you get UNSTUCK in your writing…
…Oh, hold on. Pause. Wait a second. I’ve got to do the intro. You don’t even know who I am? I am Morgan Gist MacDonald. I’m a writing coach, an editor, and author. I run my business and my blog out of http://www.paperravenbooks.com .
BlueSparkCol ( https://twitter.com/CourtneyOLIN ) : Haha.
Morgan MacDonald : …I know. I forget. Every day I’m like, “I’m on Periscope, and everybody knows me.” Yáll DO NOT necessarily know me [laughter] …. I DO Scope every day about writing, around the lunchtime hour, [to] give you guys a little writing inspiration, [and] some tools and tricks, then hopefully you can use [the rest of] your lunch hour to do some WRITING – or later [in the] day if you don’t have the LUXURY of a lunch hour.
All right. So back to transcription. If you find yourself staring at a blank page, and you’re like, “I need to write on this THING, and I don’t really know what to write, but I know that there’s something IN me that I’m trying to get out, but I’m STUCK.” Start TALKING.
Gilbert Maldonado ( https://twitter.com/gmaldonado59 ) : I’m a musician, so this will help with my writing.
Morgan MacDonald : … Gilbert [says], “I’m a musician, so this will help with [my] writing.”… Yes. It’s interesting how different brains operate differently. So SOME of us want to use writing as a tool to GROW our platform, or BUSINESS, or whatever. But writing doesn’t necessarily come super NATURALLY. Some of us are writers, and it USUALLY comes naturally, but we still get stuck sometimes. So CHANGING the way in which you try to get the words out helps, and TALKING can often be that thing that dislodges the words. So once you start talking you’re just coming at the SAME concept from a different angle.
So what you can do is – [since] most Smartphones have a voice memo app – you can just start recording. Talk to YOURSELF. Explain to yourself WHY you’re having a hard time with this writing. Explain to yourself what it is that you’re REALLY trying to say. Just, kind of, talk it out in a really casual way, and you’ll find that if you give yourself at least five minutes with this “talking it out” [method] you will hit on a NUGGET. You will hit on an idea that you had not come upon before, and [now] you have it RECORDED.
So once you get to the point where you feel like, “Okay. I’ve, kind of, talked this through. I’ve got some good ideas.” Now that [you’ve] got it recorded, GO BACK and find those “Ah-hah!” moments, and listen to them AGAIN. [Then] type out the phrases that you were using. If there was something that really CAUGHT you, type those [few] words, and [try to figure out] why those [few] words [meant] so much to you?
KandyCoatedModel ( https://twitter.com/Kandyapple504 ) : Good tip.
Morgan MacDonald : …Thanks “KandyApple”. I appreciate it… So WHY do those [few] words mean something to you, and, kind of, UNPACK it. You’ll find that as you get a few [more] steps into the writing [the ideas] will come a little bit more, a little bit more, [and] a little bit more.
Gilbert Maldonado ( https://twitter.com/gmaldonado59 ) : Awesome.
Morgan MacDonald : … Yes, Gilbert. Awesome. You’re welcome… And if you guys are new to Periscope, if you like what you’re hearing just tap that screen, and that sends hearts up, and that lets me know that you are loving this. The comments do too. So comments and hearts are awesome. Thank you.
All right So that’s tip number one : get unstuck… Oh, there are the hearts! Thanks… Okay. Number two : transcription helps you write FASTER. This is a trick that people are starting to use more and more, but it will be interesting to see how it changes the writing world. This is ESPECIALLY helpful if you’re on the GO a lot. If you’re not necessarily sitting right in front of your laptop or desktop for long periods of time, you can DICTATE blogs, or articles, or even CHAPTERS of a book, into a dictation SOFTWARE. Actually, I [take] Scope Notes, which are notes that I take during a Scope – or actually right BEFORE a Scope – so that YOU don’t HAVE to take notes, and I post them on my blog. I will tell you where those are in just a second… Thanks for all of those blue hearts [laughter] Gilbert. Thank you…
Okay. So you talk into a dictation software while you’re on the go. [In] that way you can capture those ideas as you’re going. And if you are a talker ANYWAY, this is a perfect way to get that content OUT, so that you can process it. Then – and this is important though – you have to set aside specific time LATER so that you can review the transcript that the dictation software gives you. So you’ll either have to EDIT, or RE-WRITE that transcript, BUT it gives you a HUGE step forward in your writing. When you sit down to write you’re not staring at a BLANK PAGE, you’re staring at some idea that you’ve already talked through, right? So that’s a really good way.
In my Scope Notes I give you some APPS that you can look at. Dragon Dictation is a really popular one for IOS, as is Voice Assistant, and then Evernote. If you follow me on YouTube you know that I LOVE Evernote. Evernote also has a dictation component.
BlueSparkCol ( https://twitter.com/CourtneyOLIN ) : Do you have to buy a dictation device, or is it an app?
Morgan MacDonald : … Courtney [asks], “Do you have to buy a dictation device, or is it an app?”… They’re apps. There are some really great apps. Dragon Dictation is the one that I hear the most about. So they’re [all] in the Scope Notes, and I posted links for you too, so you can go get those.
Lilia ( https://twitter.com/L610 ) : Good tip. Saludos desde Peru!.
Morgan MacDonald : … “Good tip. Saludos… Peru.”.Nice…. I went to Santiago, Chile for one weekend. It was beautiful. [irrelevant comment] I have not been to Peru. My sister went to, not Lima… I’ll think of it and let you know. But I WANT to go to Peru.
Gilbert Maldonado ( https://twitter.com/gmaldonado59 ) : Does it help to to take a little break to come back to it with a clear mind?
Morgan MacDonald : …[Gilbert asks], “Does it help to to take a little break to come back to it with a clear mind?” … You don’t HAVE to wait. Actually, I think [that] the transition between talking and writing is enough of a GEAR SHIFT in itself. You CAN take a break, but I don’t think it’s mandatory. If you’re in a groove, and you’ve been talking it out, go straight into writing, and ride that energy. I will say [that] when you are WRITING, and you are really STUCK, don’t try to push through that writing, [but] take a break and then come back to writing. But if you’re going to switch gears into talking I think that’s ENOUGH of a shift that you can transition straight from writing to talking and talking to writing. But that’s something that you’ve got to experiment with.
Okay. So number one was : transcription can help you get UNSTUCK. If you talk it out you might be able to uncover what it is that you’re really trying to say.
Gilbert Maldonado ( https://twitter.com/gmaldonado59 ) : Thanks.
Morgan MacDonald : … Yeah, sure. You’re welcome….
Ron Estrada (https://twitter.com/RonEstrada ) : Hi Morgan!
Morgan MacDonald : …Hey Ron! Nice to see you… Number two : it helps you write faster. [Finally], number three – and this is ESPECIALLY important for [those of] you who are starting BUSINESSES, or trying to build PLATFORMS for your writing – transcription helps you to REPURPOSE your audio or video content into SEO [strategic] transcripts.
Okay. So let me explain what this is. If you are a writer – and I assume [that] if you are on this Periscope that you ARE a writer – and you are SERIOUS about creating a platform that impacts readers AND brings you in some money – because that is a really nice part of building a platform – you need to do more than just write… Thanks for sharing on Twitter, Ron… You need to be creating CONTENT on OTHER platforms; not just your blog, not just your books, [and] not just your articles that you send to magazines, or journals, or whatever. The written stuff is GREAT, but you’ve got to take it UP a level, and you’ve got to go to Periscope, or podcasting, or YouTube, to get the message out in different ways, because people are consuming content in a VARIETY of ways, depending on what fits their lifestyle. Some people like YouTube. Some people like Periscope. Some people like podcasts. Some people like [simply] reading. So transcription helps BRIDGE that gap.
You [may] have a lot of WRITING content, but once you start producing audio and video content then you [should] get a transcriber. This is where I recommend that you actually bring someone in to do the transcription FOR you. The Dragon Dictation software and stuff is great if it’s for YOUR OWN purposes, [for instance] if you are going to go back and edit or rewrite that stuff. But if you are trying to create a WORKFLOW, where you are creating content and then are [using] the transcriptions on your web site to build your platform, bring in a transcriber, because otherwise you’re NEVER going to be able to transcribe [all the content] yourself.
Ron Estrada (https://twitter.com/RonEstrada ) : Different age groups hang out in different social media sites.
Morgan MacDonald : … Ron [says], “Different age groups hang out in different social media sites.”… That is very true. [irrelevant comment] …Hi Chivas! Thanks for joining… Bring in a transcriber to take over content for you, because as a WRITER you’re producing WRITTEN content. As a platform-builder you’re now producing audio and video content, and it’s a LOT of work. But your MOST IMPORTANT value-added contribution is your writing, your content that you’re bringing to the table…. So I do not want you wasting time transcribing your own stuff to put it out there.
You bring in a transcriber who does this PROFESSIONALLY. They know all of these tips and tricks for doing it FAST. They have all of these keyboard shortcuts, and they know how to make it [look and] sound smooth and readable. There are TWO [MAIN] benefits to transcription.
Ron Estrada (https://twitter.com/RonEstrada ) : Yes! Time consuming
Morgan MacDonald : …Ron, yes. Time consuming… ONE is that you are allowing people who like to consume written content to continue to consume [your] content in a written form. So if they know [that] you’re producing podcasts, and Periscope videos, and YouTube videos, but they LIKE the written stuff, they know [that they can] go straight to those transcripts and digest [the content] the way that I like to. … Thank you Chivas. Thanks for those hearts. I appreciate it.
[The second major benefit] is [related to] SEO, “search engine optimization”. If you’ve spend [even just] three days in [any] online marketing business you know that search engine optimization is HUGE. This means that, [for example], I am a writing coach and editor When someone goes into Google and searches [for] “writing coach”, or “editor”, or “writing help”, I want MY name to pop up in that Google search, right? That’s how my business finds new clients. That’s one of the avenues. If you are a writer of a particular genre, when someone types in “science fantasy books”, or whatever your particular niche genre is, you want YOUR name and web site to pop up. The ONLY way that happens is if Google sees lots of those KEYWORDS in your content. So imagine [that since] you are producing Periscopes, and YouTube videos, and podcasts, and you’re using those words over and over again – how many times do you think I’ve used [the word] “writing” in this Periscope broadcast. Like a trillion. Not really. Like 30 probably. But when my [transcriber] guy Frank ( https://twitter.com/TranscriptJunky ) transcribes it for me, we’re going to put it up on my web site, and Google is going to see, “Ah! [These] words “writing”, “editing”, “coach”, etc. keeps popping up.”, and [my site] is going to rank higher and higher. That’s how SEO works, in layman terms. I am NOT a professional in SEO, but that’s just what I’ve picked up from my time running a small business.
So you get yourself a transcriber. I [can] give you the contact information for my guy Frank. He’s awesome. He does all of my transcripts for Periscope.
Ron Estrada (https://twitter.com/RonEstrada ) : Gotto go, Morgan. I’ll put this on my website.
Morgan MacDonald : … Ron says, “Gotto go, Morgan. I’ll put this on my website.”… Thanks you Ron. You know there are Scope Notes, so go check those out, and there will be transcripts soon. So let me flip you around. I’m actually going to show you where I keep my Scope Notes on my web site, and you can always find these, because you [probably] don’t have TIME to take notes.
So to recap, three ways you can use transcription in your writing. One is to get unstuck. If you’re staring at a blank screen, and you don’t know what to write next, sometimes talking it out is the BEST way.
Gilbert Maldonado ( https://twitter.com/gmaldonado59 ) : I have to go. Thank you so much for the info… Your awesome!
Morgan MacDonald : … Thanks Gilbert. Thanks for letting me know… Sometimes talking it out is the BEST way. If you RECORD it, you can always go back and find those “Ah-hah!””moments – those key phrases – that meant something to you, and you can use those as your “starting block” for getting back into your writing. Number two is : to write FASTER. So if writing is really long and slow process for you maybe talking it into a dictation software will be helpful and faster. BUT that requires that you set aside some specific time to REVISIT that transcript and either edit it, or rewrite it. Number three is : to grow your platform or business, and that is by getting on these Periscope, YouTube, [and/or] podcast [platforms], doing this audio and video content, and then having someone transcribe it so that your readers will have a chance to READ it – if they like to do that – and [for SEO] Google will love you.
Okay. Let me flip you around really quick and show you something.
[change of camera view to computer screen]
Alrighty. This is my web site, where I post all good things : http://www.paperravenbooks.com I’m in a bit of a business transition, so it still says “editing” down there. But the web site [page for the Scopes] is http://www.paperravenbooks.com/periscope . If you scroll down this [page] you’ll see all of the “replays”… So those are [some] of the replays, but you see that THIS week I haven’t gotten to upload those yet. [For THIS episode], “Üsing Transcription In Your Writing And Your Business” , if you click “Scope Notes” it opens up my Evernote file where I was taking notes. So it has all of this stuff now for you, plus links.
Meghan Diez ( https://twitter.com/meghan017 ) : I love your hair.
Morgan MacDonald : …Thanks Megan. [I’m] glad you like it… But you also see – [although] these are not live yet – I’ve got “transcripts” down here. That means, if you like to consume Periscopes through TRANSCRIPTS instead you can go find the transcripts for my Scopes. Google loves my transcripts. That’s the point. Okay. Here’s the Scope Notes. Then, [as you] can see, there’s my transcriber’s web site there ( http://www.diaryofafreelancetranscriptionist.com ), and then here’s some apps if you are interested in using them. I’ve got links to those too.
[change of camera to face view]
Alrighty guys. I hope [this info is] helpful, and I hope you have a good Friday afternoon, and a good weekend. I am sending you lots of positive energy and vibes for writing. Do some good work. Get some word count on there. If you were watching yesterday you know that you need to TRACK your word count.
Gilbert Maldonado ( https://twitter.com/gmaldonado59 ) : Looks good.. Gotta go.
Morgan MacDonald : … You have to go Gilbert. Yup. Thank you… I might Scope a little bit this weekend, but definitely on Monday we’re going to come back [and] do some more writing Scopes. So hit the little “Peri Guy” down there [to] follow, and that way you will catch the next scope on writing, and we’ll get you writing.
All right, everyone… Feel free to hit me up on Twitter over the weekend [at] @morgangmac ( https://twitter.com/morgangmac ) , and I will catch you next for a writing Scope. Alrighty. Bye.
Transcription service provided by : http://www.diaryofafreelancetranscriptionist.com