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Title : “Unstuckable – Episode 20 : Create Your Own Job Like Jon Spitz”
URL : http://unstuckable.co/episode-020-create-your-own-job-like-jon-spitz/

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Organization : Unstuckable Podcast

Web Site
http://unstuckable.co
https://www.youtube.com/channel/UCU07xkEbTzsD6u8xz4_tNTw/videos

Host 1 : Stephen Warley
Contact : LinkedIn profile

Host 2 : Chris Wilson
Contact : LinkedIn Profile

Guest : Jon Spitz
Contact : LinkedIn Profile

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Transcript :
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Announcer : It’s time to get unstuck.[music] Welcome to Unstuckable episode 20. Need a mentor? Email someone you admire today and ask them to meet. I’m Chris Wilson and now here’s Stephen Warley with today’s unstuckable story. [music]

Stephen Warley : Thanks Chris. Why wait for someone to hire you? Why is it that the only way most of us think we can ever get a job is by applying for one. In today’s very competitive economy the very best way to stand out from the crowd and eliminate the competition is to create a job that only you are uniquely qualified to do. Meet Jon Spitz. He just got a job as the operations manager of 43north.org. It’s the world’s largest business plan competition, with $5 million to give away. He recently brought “Startup Weekend” to his home town of Buffalo. He produced three different events in just one year attracting 350 entrepreneurs, and wasn’t paid a dime for his work. Jon doesn’t wait for job openings – he creates them. On three different occasions Jon basically created his own job. Once he pitched a local juice vendor on how he could manage their social media for them. He got noticed on LinkedIn for his social media abilities and then landed his next job as a director for online recruitment for a local college. Finally, he landed his current job by connections he made by bringing “Startup Weekend” to Buffalo and showcasing his ability for bringing entrepreneurs together. As you listen to Jon, think of a couple of companies you’ve always wanted to work with and spend 15 minutes thinking about what you could do for them that noone else with your qualifications can. Hey John, thank you so much for joining us. Our good friend Griffin Jones – our mutual connection – I’m so glad he got us together.

Jon Spitz : Hey, thanks for having me. Happy to be here.

Stephen : We’ll be talking to Griffin in a future podcast, because he’s galavanting out in Boliva right now as the both of us are enduring a hard winter. So Jon, tell me how you think you’ve been unstuckable in your career.

Jon : Well I guess when I graduated college I was working for a supermarket – granted it was the biggest and best, and still is, the best supermarket in the world – Wegman’s –

Stephen : They’ve finally come to Massachusetts.

Jon : Yeah, that’s a big deal. You should go there. It’s good stuff. Great prepared foods. Can’t say enough good things about the place. I worked through high school and then I got a full-time job, had a great management role people would have killed to have. I did it for about two-and-a-half years, but probably after a year-and-a-half I kind of realized that this is not what I wanted to do. So I did feel stuck. I was in retail and I wanted to get out of retail as bad as I could, but I couldn’t dream of the day that I could put on a shirt and a tie. That was my goal.

Stephen : Really? See, I was dreaming of the day when I didn’t have to put that on anymore.

Jon : Yeah, I’m at that stage now. But at this stage I was like, “God, I don’t want to have to put on a uniform. I want to put on a shirt and tie and go sit in an office.” So what I actually did was – it was long talks with my folks at home, my support network – and I basically was like, “I can’t do this job.” I had to quit, and that’s exactly what I did. I quit and I didn’t have anything lined up.

Stephen : Really, it was that bad?

Jon : It was that bad for me, yeah.

Stephen : What was it like towards the end? How did you feel going into work?

Jon : I dreaded it. I would have to get there by 6:00 am – it was a thirty minute drive. The only thing that kept me going was the thought of getting my coffee in the morning, from Tim Horton’s – which was really good coffee, but it wasn’t that good.

Stephen : What was it about the job that you were like, “This is so not for me?”

Jon : Well, I was 22 or 23 at the time, and I’m working retail. So the busiest days at a grocery store – if you were to guess – would probably be what? What days do you think people usually shop at a grocery store?

Stephen : Oh, weekends. Isn’t Wednesday the best day to go shopping?

Jon : Yes it is.

Stephern : That’s when I go.

Jon : Yes, weekends. So that means that as a manager you’re there on the weekends. So when all of my friends are out having fun on the weekends I’m getting up at 6:00 am to go into a cooler and then empty the cooler and bring it out to the sales floor for people. So just being in the retail environment, working weekends and holidays, I knew that was something I wasn’t going to be doing for very long. I guess at the end there I actually tried to get to Boston when they opened up those stores. I was like, “Listen, I’ll go to Boston. I’ll help them open the stores and show them the Wegman’s way.” and when I got rejected for that, and upon getting rejected for a couple of other things I kind of thought that the company wasn’t on the same career trajectory so I had to make my own career trajectory.

Stephen : That’s interesting. Also, that seems like a big part of it. Maybe if they did give you some advancement opportunities you might have stuck around a little longer.

Jon : Yeah, but would I have been happy? Maybe temporarily.

Stephen : Right, it’s true. We always think that small change sometimes can be a good thing, but if it is more of the same thing you’re stuck a little longer in a place you don’t want to be.

Jon : Exactly.

Stephen : So you quit. I know you were probably raised this way. I was raised this way. It’s like, “Oh my god! Don’t quit your job until you have another job.” I have to say that I feel my mindset is changing. I mean, if you’re not happy and as long as somehow you can financially take care of yourself and you’ve found an alternative way to do that, I think it’s not a bad thing if it puts more time into focusing on what you really want to do.

Jon : Right, and to me – at least from my experience, as I’ve done it recently again – looking for a job really, for me, is a full-time job. So what I did when I walked in and quit – I didn’t do it like a maniac or anything like that, I did it politically right – was I created my own job. Then I was a juice vendor who worked at Wegman’s that was locally in Geneva, New York. I basically reached out to them and was like, “Hey, I can help you guys. I love social media. Let me build something for you and be the social media guy.” Basically what they said was “Come back to me. Write a business plan on what you’re going to do for us and break it down…” So, long story short, I got a job with them and started working with them. So I kind of created what I wanted to do which at that time was social media. Social media was just getting into businesses, and I was like, “Okay, this is my ticket out of the grocery store.”

Stephen : So was it a ticket out of like, “Cause I didn’t want to do that.” Or were you generally really interested in it?

Jon : Really interested in social media. Can I say I was really interested in the juice company itself? No. But to this day, Red Jacket Orchards is the best fresh juice that you can get. If you’re in New York City they have it in all of the Green Markets there. I don’t know about Boston. It’s great stuff. It’s like Bolthouse juice basically, if you’ve had that before.

Stephen : So where did the idea come from? Did you ever think of working for yourself before? Where did that idea or urge come from?

Jon : No. I just had a connection there with one of the vendors and I was like, “I’m just going to try and create my own job there.” I ended up doing it. Then three months later, all of a sudden via LinkedIn, I got a phone call from a recruiter and then I got my next job and I had to leave that place. I kind of created that momentum, because I wrote that business plan. I told those people, “This is what I’m going to do for you.” You can send your resume all over the place, but – I don’t know what the numbers are – I think it’s about a 10% chance that you’re going to get that job, compared to knowing somebody.

Stephen : It’s so interesting. That’s what I’m increasingly advising people to do, is – not that we want to work for free, we want to be rewarded for our efforts – but show what you can do. Bring ideas to a company you want to work for instead of waiting around for a job opening, because your initiative is going to really stand out rather than just a long line of people asking for a job.

Jon : Right, exactly.

Stephen : So you got called by a recruiter.

Jon : I got called by a recruiter. Now, I don’t know if you’ve ever been called by a recruiter, but usually it’s for insurance – at least that’s usually my experience, they were like, “Do you want to sell insurance?”. So I kept getting these calls and I was driving on the road selling juice in Binghamton and I got the call. I kind of answered snarky at the time [crosstalk], and it turns out that it was this great opportunity at this college. So I was like, “Yeah, I’m definitely interested.” To make a long story short, I interviewed on a Thursday and Friday morning at 9:00 am they tell me I got the job. All of a sudden I’m in a shirt and tie in the office I’ve always dreamed of –

Stephen : What were you doing at the college?

Jon : I was supposed to be doing a lot of social media. What it turned into was more sales admissions, but it was still a great learning experience, learning opportunity and I ended up getting my MBA through them. Never in a million years did I think I would go back to school at the time.

Stephen : Hey, and it was paid for.

Jon : That’s a good thing.

Stephen : That’s the best way to get an MBA.

Jon : Right. So as I was doing all of that I kind of started realizing that maybe I was a little stuck again. So I was like, “What do I really like to do?” and that’s when I went to a “Startup Weekend” in Rochester. For those who aren’t familiar with the “Startup Weekend”, it’s a 54 hour event which brings like-minded people of all different skills sets – whether you are business folk, a designer or developer who develops web apps or whatever –

Stephen : It is an awesome event. Chris and I did the one in Cape Cod last year.

Jon : Oh, it’s great. To me it’s the best learning experience. It’s just a great way to get around people who have the same interests as you.

Stephen : Yeah, and at a lot of conferences you’re just sitting there listening to panels or lectures. This is very proactive. You really get to be involved and it’s awesome.

Jon : Yeah, so I did that and I left that weekend and I was like, “Wow! That was just amazing.” and I’m like, “That really needs to come to Buffalo.”

Stephen : So they had not had one in Buffalo.

Jon : No. It just hadn’t happened, because, it hadn’t happened. So I reached out to a couple of people I had met at the event, and I’m like, “How do I bring this to Buffalo?” and I get connected to my buddy Dan and he was like “Yeah man. We totally want to bring this, but we don’t have the bandwidth. We need someone to lead the way.” I naively was like, “Oh, sure. I’ll do that.”, not knowing what I was signing myself up for at the time.

Stephen : I think it is so awesome. I mean, you brought a Startup Weekend to a city. That’s awesome.

Jon : I did. I signed up it, but there was an army of awesome people I met along the way that helped bring that to fruition. Really, without them it wouldn’t have happened. But yeah, I was kind of the thing that pushed it over the hill. I was like, “We’re just going to do this. I’m going to sign us up and then we’ll figure out how it happens after.”

Stephen : How long did it take to put together?

Jon : I want to say we took about four to six months for the first one, and then we’ve launched two others after that, so three total in almost less than a year – which is a little aggressive – and I’m a little burnt out.

Stephen : And how many people participated?

Jon : I’d say over all three events we’ve had about 350 people participate –

Stephen : That’s awesome. Congratulations.

Jon : Which, in Buffalo, it’s really exciting because we’re trying to change that blue-collar mindset where you have to graduate college and go work at a bank or just go get that job. Maybe you can create your own job, right here in this community. We want that encouragement and support and make people realize that it’s okay if you try to start a business and fail. It’s going to be rewarded, and then you can try and start the next one, and you’re going to learn a lot from doing that. So, we’re trying to create that environment here.

Stephen : That sounds like a very unstuckable philosophy.

Jon : Absolutely.

Stephen : And you’re trying to do it to a whole city.

Jon : A whole city, man. It’s grassroots. My one buddy, whose really involved in this too, posted an article about Detroit. Maybe he can get connected somewhere in there. The guy was saying that the real entrepreneurs are the people that are trying to build an entrepreneurial community in their communities – like Detroit, like Pittsburgh, like Buffalo – these cities that are rust belt. They’ve been destroyed by businesses leaving and they’re trying to build that community back up. I like that because I’m in Buffalo. Nothing against being in Boston and New York and San Fran, right? Those are already built.

Stephen : Well, you never know what could happen to the economy… How do you know when you’re stuck? It seems like you have this – you just know when you’ve had enough and it is time to move on, and then you just jump into things. So how do you know?

Jon : For me it’s like every job that I go to I’m trying to learn whatever I can from that job. To me, you kind of get that feeling that you’ve taken all the skills – you know, you’re not going to be a master or expert of anything – but you get a feeling that like, “Okay, I think I’ve kind of used everything I’m going to get out of this employer.”. And if there is no room for me to get higher up and learn some more new skills, to me, that’s when I’m stuck. That’s the scariest thing to me, when I’m not learning anymore, or developing my own skill sets. Because in the end, everybody is in the business of themselves, and if you aren’t in that mindset – that you’re in the business of you – you’ve got to get in it, because nobody cares about your brand more than yourself. That’s the way I look at it.

Stephen : It is. It’s so funny. I always say the most important skill in business is communication – and I would say, sales. Yet, what don’t they teach you in business school? How to sell! So none of us know how to sell ourselves.

Jon : It’s an awkward thing, too, usually. People aren’t comfortable bragging about themselves – some people are – but not everybody is comfortable selling themselves and bragging about what they’ve done. It’s just an awkward thing sometimes for people.

Stephen : Yeah, what is your quick story? I think that’s a big thing that we’re trying to make people aware of, is how to tell your story. What’s the quick story that you tell about yourself. What’s your quick pitch about why Jon Spitz is so awesome.

Jon : Oh man. You’re putting me on the spot? I guess I’m a doer, right? I’ve done a lot of things, from being the guy who brought Startup Weekend here, and now I’m going to be one of the guys, and gals, that brings the world’s largest business plan competition to the city of Buffalo. I don’t know. You’ve put me on the spot and I didn’t have a good response.

Stephen : I think that’s a good answer because I think that’s what it’s about when you’re selling yourself, right? You have to have that answer ready to go, because how are people going to remember you. I’m sure there are already people in the community of Buffalo who know “Oh gosh, if we need to get this thing done, you know who we need to call? Jon Spitz.”

Jon : I’d like to think so. My new boss – who is awesome – says “Your reputation is the one thing that you have to hold near and dear to your heart, because when you lose that reputation it is very, very difficult to get it back. So you need to be known as someone who follows through, gets things done, that can be relied on. If you are known as that type of person I think that goes a long way. Then you can help other people through networking and volunteering – I think volunteering is probably one of the number one things I recommend to anybody to get unstuck.

Stephen : Yeah, and I think it’s amazing – you didn’t get paid for anything you did for the startup weekend, correct?

Job : No.

Stephen : That is a ton of work, but tell me – what do you feel? What did it give you back? Why was it worth it?

Jon : Let’s say I didn’t get this job I have now – which I attribute to Startup Weekend – still, just like the relationships I have now in the community with like-minded folks. The feeling you have when you’re at that event, and you see the energy in that room and all of the people – whether it’s 70 people or 100 people – that believe they have the next Facebook, the next big thing. Man, it’s just such a high that your high on it for that whole weekend, and then a couple of days after. That’s why we keep doing it, because it’s just an incredible feeling to see these people and this energy. You’re bringing strangers together to try and accomplish something huge. That’s why I did it and that’s while I’ll probably continue to do it.

Stephen : I want to ask you in a second about your new job – about the new chapter in your career – but something else about the Startup Weekend, or your experience in building communities. What do you think are the ingredients to build a community that cares?… That’s hard.

Jon : It is. It’s a slow burn, but it really starts with a couple of passionate individuals really spreading that energy. That energy is contagious, and once people see that they’re not alone and there are other people who feel the same way and have the same ideas and think the same way they do, then it starts spreading. It’s slow, but to get people involved what really probably should happen – what I keep telling the folks that we do Startup Weekend with – is that we should really probably pass that event off to somebody else – as much as I love it – and let them run with it, bring their communities into it and let it even more. Then we go on to do a different event. So we keep getting all of these different events which are running simultaneously so there’s just a ton of entrepreneurial events happening in Buffalo, and we turn into this hub of – nobody would even think right now to start a business in Buffalo – but I’d like to think that in ten years that’s going to be a very, very different story.

Stephen : Well, just the standard or cost of living is so much less expensive than Silicon Valley or New York City, that I think that is a story that Buffalo needs to tell. That is, the dramatic cut in startup costs just because it’s going to be so much cheaper to live and have office space, etc.

Jon : Yeah, I own a house – which is just stupid to me that I can own a house. You can do that in Buffalo. Your friends in New York and etc. – they can’t do that. That’s one of the big advantages here.

Stephen : Absolutely. So you were at the college. When did you know to leave that and what did you leap into next?

Jon : I left Medaille College. I think both parties knew it was time. It was just, a lot of things went on there. Half of my staff had gotten fired, and they had been there for 30+ years. So it was just a really negative atmosphere, and I knew that I couldn’t keep doing this to myself because I started to feel like I was back at Wegman’s. Nothing against Wegman’s – because they’re a great company – but I just didn’t want to feel this way. Life is too short to feel this way. So it was really a mutual part. I told them, “Listen, I’m just going to finish up my MBA and I’m out of here.” Then I was finishing up my MBA and this job opportunity popped up – through one of the connections through Startup Weekend, giving me the introduction to the hiring manager – and then , long story short I ended up scoring really, right now, the dream job. I’m basically getting paid to do Startup Weekend, which is like “Wow!”.

Stephen : Awesome. So what’s the company? What do they do?

Jon : So, it’s “43 North” It is the world’s largest business plan competition, and by that meaning we have the most money. So it’s almost like a mass challenge, except there’s more money in the line. So we have $5 million total in prizes, and there’s going to be a million for first, there’s going to be six half million prizes, and I think four quarter million prizes.

Stephen : Wow, and what are you doing for them?

Jon : I’m the operations manager, so I’m really trying to build the competition – like I built Startup Weekend. So, what are the requirements to join the competition, getting judges, getting mentors. Then I’ll be traveling. So I’ll be heading up to Washington, New York, Boston – trying to recruit people.

Stephen : Well, you have to stop by and visit Chris and I.

Jon : Yeah, I’d love to. I’ll be in Boston, I hope. So , it’s like unbelievable. It’s a really small team, but I’m interfacing with some of — like, some of the people I’m sitting next to in meetings I’m like, “God, I can’t believe I’m sitting next to this person.” You know? Because they’re really successful people in Buffalo, and just sometimes I pinch myself, because I’ve never liked a job where I woke up and didn’t mind going to work in seven degree weather, like today. Or brought work home, and was just doing it because I wanted to do it and not because I had to. It’s like a strange feeling, and I think that’s what everybody is looking for. It doesn’t necessarily have to be you starting your own business, but finding that company where you have the same belief system, and you like the mission that they’re going for and things like that. I really wish it upon everybody, because it’s really an awesome feeling.

Stephen : I’m really glad you said that, because that’s something that we’re trying to do – that idea of entrepreneurship. That you don’t have to be that person that’s going to go get VC money and start your own business. You can find that right opportunity. It’s about being empowered. It’s about really knowing your story, knowing what you want and the people you want to work with, and going out there and finding it. It sounds like you’ve gone through a lot of trial and error to find it, but it seems like it was so worth it.

Jon : Oh my god, yeah. I probably wouldn’t have it any other way, but if you would have asked me when I was at a couple of those jobs, I probably would have sang a different tune. But now that I’m where I’m at today, you kind of see why it all took place, and all of the things you learned throughout those jobs.

Stephen : Well this is really awesome. I love your unstuckable story, but now it’s time to turn the tables. Are you ready to help our listeners get unstuck and take action?

Jon : Of course.

Stephen : So, how would you describe someone who is unstuckable?

Jon : I guess if you’re in a place where you just know that you’re not happy. If you’re not happy going to work – which I don’t think most people are for the most part – you’ve got to do something. For me, I took a drastic move and quit my job. I really don’t recommend that to anybody unless you’re in a position to do that. Other than that, my first thing would probably be networking. I think networking is the #1 thing to do to get unstuck, wherever you are. By that, try to find a cause that you really believe in. There’s tons of non-profits in any community. Maybe create your own, but just get involved and help people. When you truly try to help somebody, it seems that it comes back to you. By that I mean that if I help connect you to somebody else I know that’s somewhere else in the country, you’re going to be more prone to help me do something. It’s just human nature. If somebody helps you you want to return the favor. So to genuinely help people by volunteering, I think good things just come your way. Not only karma, but at the end of the day, I think job opportunities, etc.

Jon : Yeah, I think even when you want to go to a conference or an event that you’re really excited about – the people who are going to be there, the speakers, the content. Take the next step and actually volunteer and see if they need any help, because you are going to meet that many more people because you’re going to have an integrated role into how that conference is run. You know that better than anybody.

Jon : Yeah, that’s actually great idea.

Stephen : Right? You were kind of like. “I’m going to sit at the registration table so I can meet everybody and they come in, absolutely. So, excellent point. I really am such a firm believer in just meeting somebody and doing something new. That’s a great way to get unstuck. Is there a particular resource, a book, podcast, quote – anything like that – that you use regularly to help people get unstuck?

Jon : There’s a couple of books. One of them is, I think it’s “The Magic of Thinking Big”. I don’t know who the author is. I gave the book to my sister because I loved it so much, and I wanted to make sure that she read it. Really good book. Just really on the magic of thinking big. So thinking positive and all of that stuff. I highly recommend that book. I also really like Gary Vanderchuck.

Stephen : Oh, yes.

Jon : I’m a social media geek –

Stephen : I love “Crush It”.

Jon : Yeah, “Crush It” was actually the book which made me quit my job.

Stephen : Wow!, Thank you Gary V. Look what you did for Jon.

Jon : Those would be the two which come to mind immediately.

Stephen : Is there anybody you would like to thank, that has helped you get unstuck, and how did they help you?

Jon : I always think that getting that job at Medaille. Jackie Matheny was the hiring boss. For her to give me that opportunity – because I was hired as the director of online recruitment, which at the time after I got there I realized that I probably had no business getting that job. She really took a leap of faith on me, and it probably changed the whole course of my career trajectory. So that would be one of the first ones. I actually wrote her a letter after they fired her that said how much I owed to her. Then [Ad Harrigon?] –

Stephen : I think that’s awesome by the way. I just think it is a reminder. For those people that – you don’t even realize – it could have been just something they said. But it affected your life. I think, write a note, send an email if you’re able to contact them somehow, and just let them know how they changed the course of your life. I think it’s such a nice gesture back to what you were saying about helping people out, volunteering, and giving something back.

Jon : Oh, absolutely. Then Ed Harrigan, he was my manager over at Wegman’s. It was not until I got into my MBA program, and they started doing the leadership courses, that I really realized like, “Wow. Ed was telling me all of this stuff for free at work.” So I was learning leadership way back from him. I guess to my last point on really how to get unstuck – and my boss kind of reiterated it – and I’m going to try and pursue this myself now. You need a mentor, and you probably need more than one. Just reach out to somebody. He suggested you reach out to somebody in the community that you admire and it doesn’t matter how big they are. He goes, “The worst thing they do is don’t respond or say no. But everybody likes to get their ego stroked, so write them an email and say, “Hey, you have a phenomenal career background. I would love to grab a coffee with you and chat.”. Then just take it from there. So I actually reached out to this gentleman I’ve met through my new job, who has just an incredible resume, and said, “Hey, I had a great time meeting you the first time. If you’re available, I’d love to bounce ideas off of you from now and then, over a cup of coffee. He’s like, “Sure, no problem. I would love to help out.” I think you don’t know until you ask, but we’re all afraid to ask. So I think, just getting somebody you admire that you don’t work with but is in a different industry, I think that is probably a huge thing that most people are afraid to do,

Stephen : I think that’s great advice. What I always tell people is everybody likes a compliment. Something they wrote or did that you genuinely really liked, and influenced you – let them know. That is a connection, instead of just saying, “I want to make a lot of money just like you!” And maybe that is an approach, who knows. You never know who you’re talking to. Even for our podcast, it’s amazing how many people who have been so generous with their time who we thought would never want to give us the time of day. It’s been a tremendous experience.

Jon : Awesoe.

Stephen : So John, thank you so much for all of your awesome advice. There’s a lot of great nuggets in there for people to go back and listen to on how they can get unstuck. Hopefully, we’ll have you back one day. And good luck with the new business plan competition.

Jon : Yeah, and people should check it out at 43north.org. You can apply, register, and maybe you can get unstuck by starting your own business and bringing it right here to Buffalo, New York.

Stephen : Love it! Thanks so much Jon.

Jon : Alright, thanks.

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Source video
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Title : “15 Minutes Of Fact : From Graduating to Indentured Class — Will America Continue to Eat its Young?”

URL : https://www.youtube.com/watch?v=J1LRmgIr0xI

Organization         : 15 Minutes of Fact podcast :
Web Site                 : https://www.youtube.com/user/15MinutesOfFact
Host                        : Jerry Ashton
Contact                  : jerryashton1@gmail.com

Guest                      : Cryn Johannsen
Web Site                 : http://alleducationmatters.blogspot.com/
Contact                   : https://www.linkedin.com/in/chasecrynjohannsen

Transcription Notes : This project is a good example of how transcription can remedy some of the problems which accompany less-than-ideal audio. There are numerous reasons why the final audio of a production may end up less than ideal. It may have been an on-location live interview in which there are many uncontrollable factors involved. It may be that the communication channel (ex. phone, Skype, etc.) had problems. It may be that the producer/host just didn’t have the resources and/or skills to apply the proper recording equipment or techniques or hire a competent person/organization to do it. In the end, what good quality transcription can do is make words which were inaudible clear (for instance, through figuring them out through context and/or research) and represent the production in a more accurate and complete form in writing.

In addition, YouTube actually has its own speech recognition (transcription) software for video. To show it, just click on the icon which looks like a page, immediately right of the “add to” link on the video page. To save you the calories and bewilderment of doing so, let me present for you here the exact text which is generated by the YouTube “transcriber” for this specific video :

YouTube automated transcription
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“0:00
from graduating class to endangered class
0:03
American pieces all showed almost two years as I’ll ask after the time and
0:09
attention over yesterday
0:10
mes creating your handsome evolve its Keisha matters
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back in march it 2011 and still basking in the chilly spring up the Occupy
0:19
movement
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Trenton I was working hard to see that student debt goes much attention is more
0:24
realistic
0:25
this means we’re going for her and I believe”

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As you can see, the YouTube computer-generated transcriber is about as accurate as the subtitling on a bad Chinese Kung Fu movie – without all the funky acrobatics and scenery. As a result of this, a proper transcription by an experienced human transcriptionist does justice to YouTube videos.

Transcribing YouTube videos has several important benefits. It extends the reach of the video outside of the already very powerful YouTube marketing platform. It makes up for the horrible YouTube automated transcriber/subtitle generator. It also gives your videos more marketing punch as it provides many more words than the limited number of tags allowed for each video (around 50 I believe), and this enhances the SEO potency of the production.

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Transcript :

Jerry Ashton : From graduating class to indentured class, America eats its own. It’s been almost two years since I captured the time and attention of our guest today – Ms. Cryn Johannsen of “All Education Matters”. Back in March of 2011 and still basking in the chilly Spring of the Occupy movement, Cryn was working hard to see that student debt got as much attention as mortgage debt. It’s been slow going for her, but I believe however, that she and other education militants have finally achieved that attention. Just how far they’ve come and how far they have to go in freeing generations of students from a lifetime of debt will be our subject for today. So welcome to the show Cryn Johannsen.

Cryn : Thanks, but I do not consider myself a militant. I’m actually, truly a pragmatist. You’re right that I suppose the work has been slow-going – there’s been a lot of behind-the-scenes that I do on the hill. But I can tell you one thing – and I can’t divulge the particular office that I just went to recently – but from a wonderful staffer of a Congressman’s office, who I know quite well – maybe it is slow-going but they are listening. They are definitely listening, in such a way that I can actually say that I am incredibly hopeful about.

Jerry : Well, before we dive in then – and, by the way, I want you to know that you may not be an activist, but you are hardly a milktoast either. I would like you to give the listener a bit of your background in the world of student debt. How did this come about for you personally, and where do you find yourself today in this world of trying to make a change on student debt?

Cryn : Sure, well like many people my age I do carry student loan debt, but it is more than manageable. I have never been deliinquent on my loans. It’s never been a problem. I am very lucky. I consider myself blessed. I am a religious person – so I will say that on the radio. But in terms of diving into it, I myself have been working on my PhD on the intellectual history of Europe and there was a lot of conversations we always had about student loan debt. This was around the time of the housing crisis, in 2008, and I just began to piece together the parallels. The big difference was that you can walk away from your home – as we all know – if you’re underwater. However, with student loan debt you can’t do that. So, there was an intellectual curiosity with how the student loans and the U.S. government, and how these institutions were related to financial markets. It’s incredibly complex because you are talking about the U.S. government – “Uncle Sam” – they’re the biggest lender. Then you are talking about the universities – where the money is being funneled to. Then on top of that you’re also talking about a lending industry that was born out of the federal government. These are all very complex institutions, and all of them are interconnected because of the student loan debt.

Jerry : Okay, I’ve got the fact that there is a macro level at which this is being approached, but let me get to the thing which seems to be catching the attention of people right now. Student debt exceeds one trillion dollars. It is considered to be the next bubble to pop. So let me give you a couple of Time Magazine article facts. In the last five years the average student loan debt has risen 30%. More than half of student loan accounts add up to more than 40% of the total dollars owed, and they’re in deferral status – meaning that students are looking for a reprieve for a few years before they have to repay. But these delinquencies are increasing by 22% over the last five years. So how can any of us have hope of a way out in the face of these statistics.

Cryn : Well I think that’s a really good question, and one of the things I wanted to say though about my interest – just to return to my original personal interests – is that I have a deep love for people. And these people with student loan debt have opened up to me tremendously – because Americans are very ashamed to talk about debt. They are hopeless, and as your probably aware, I wrote an article for the Huffington Post which I received a scholarship from the “Economic Hardship and Reporting Project”. Barbara Ehrenreich, the author, and also Gary Rivlin – who’s also an author – they were the editors for my piece. It was about people who were committing suicice, and I continue to get these notes – it’s incredibly troubling. But I guess one of the things is that – I have a feeling, and I know that sounds odd – but I just have a feeling that 2013 is going to be the year for us – the indentured educated class. One of the reasons why is because I’ve gone through – and I’m not going to go into the details – but I’ve gone through a significant loss personally, very intense. I’ve prepared myself tremendously. The reason why I’m saying this is because I am so ready to get this done, more than ever before. And I’m not the only one. That’s what’s great. The more the merrier in my opinion, There’s a lot of us out there [crosstalk] and I think this is going to be the year, despite all of these terrible statistics. And they are terrible.

Jerry : Okay, well first of all, Gary Rivlin – I’m a fan of – when he wrote that book called “Broke USA” and he talked about how banks supported and financed loan companies, pawn shops, mortgage people – predators. So anybody who can align themselves with that guy automatically wins with me. How many people would you consider to fall into your category about being at least militant about changing the world of student debt.

Cryn : Well, again, I’m hesitant to use that word. I guess I’m more insistant through the power of love – as cheesy as that might sound, and people might say, “Oh, she sounds like she’s from the 1960s” – well so be it. Well, there’s plenty of us. I know that Robert Applebaum is still doing quite a bit. I believe Alan Colinge is – to the best of my knowledge. But they’re not the only ones out there. There are so many groups doing things, and the reporters continue to write about this left and right, and I think that’s fabulous. The more people talking about it the better. That’s the way it should be. So the more of us out there, the better. And I think the more and more people join our ranks [all with?] different approaches. I think it’s great.

Jerry : Well I know that you came up to New York City when Occupy was still blooming at Zuccati Park. Shortly after, of course, they pulled it out by the roots and thought that would get rid of it – but that didn’t happen. What was your impression of Occupy, and do you think Occupy has been an important force.

Cryn : Oh, it absolutely has. It’s a collective voice of people who are deeply in debt. These Americans having the courage to go out there with the placards showing how much debt they owed – bless their heart. That was the most powerful thing about that, because we hide the debt we have. We pretend because consumer capitalism – that everything is okay, and it doesn’t appear that there’s any trouble – but we all know that that’s not the case. Americans are just drowning in debt, and not just student loan debt. I was just in awe of the fact that these graduates were walking around with a placard showing how much money they owe, and saying, “This is really a part of my identity.” I think what we need to work on is moving away from that just being your identity, but it needs to be solved. It just needs to be solved. That’s one of the reason why I come to D.C, – where I am right now, because we’re trying to get this done.

Jerry : Okay. Let’s talk about that. Your way of being able to make a difference is by – instead of picketing governmental offices – you’re actually walking through the doors and talking to people. So give us some history about that, and how is that making any difference.

Cryn : Well I run “All Education Matters” on a shoestring budget, as I said. I’ve been very lucky to have people who have debt send me $5 here and $10 there. That’s enabled me to come to Washington DC and walk the halls, and knock on the doors and have the conversations. Because these offices are lobbied 24/7 – including the White House, of course – by the lenders. The Washington Post ownes Kaplan – which is a for profit school. So the Senators and the Congressmen read those papers and they say, “Oh, what the problem? There is no problem.” Well, but that’s changing , and I don’t think I’m the only one. I’m not going to toot my own horn but I have to walk these halls. I have to have these face-to-face interactions – which I’ve been doing for years. It used to be that when I first started doing this – when I came back from South Korea after teaching there – they were telling me behind closed doors, “Yes, we agree with you. There is a student lending crisis.” but they wouldn’t say it publicly. This last summer I was on a phone call with several Senators – including Sharon Brown, and I’m forgetting the Senator’s name, I apologize – but this was with hundreds and hundreds of people who represent millenials – the youth generation. I brought up the problem of suicide, and a Senator publicly thanked me for having my ear to the ground, and let me know that I remind them – and I’m not the only one, of course – but he told me that I remind them that the current borrowers are struggling. I thought that was a huge moment for the indentured educated class, to be recognized publicly on a phone call in that way, and to be thanked for that. It’s not me . I’me streaming voices of other people. That’s what I’m doing.

Jerry : Well you are channeling the essence of the spirit. So let’s talk about that. Let’s say that you have been serving your role and your function in getting out this word and we also talk about the fact that if a student is willing to put a placard in front of them saying, “I owe $80,000 of student debt.” I think that their willingness to do that isn’t to show themselves as victims, as much to publicly acknowledge that, “Guess what? I don’t know what happened, maybe, but I’m up [a creek?] without a paddle”. So, I think its important that it has to be brought to people’s attention however it is done. And you’re doing your job on that. Now I’ve heard that there are some governmental agencies investigating the relationship between college administrators and bankers. Do you know anything about this?

Cryn : Um, if memory serves me – and if I’m following it correctly – the new consumer financial bureau, the new bureau which is the brainchild of Elizabeth Warren. I’m so glad she’s Senator now. They have been doing excellent work on investigating the “for profits” and putting out supurb reports about student loan debt. This is a very good thing, and so if this is what you are referring to. They’re doing some great stuff. That’s our tax dollars at work right there, and I’m delighted at this new bureau. The other thing is that people are not aware of IBR (Income Based Repayment) program. Now there is a problem with that thought, which I want to make clear to the listeners. This is a loan forgiveness progress if you have federal loans, which is forgiven after 20 years, which is good. However – and hopefully this will change, and a staffer told that it probably would or should – you will be taxed on the remaining amount that has been forgiven. So the year that your loans are forgiven, guess who’s going to come knocking at your door? The IRS, which is not good. I don’t understand why they put this in, why they have that, but this is something that absolutely has to change, because then what is the benefit of the loans being forgiven [crosstalk] when you owe $10,000 or more that year for taxes.

Jerry : Well, let me address that. There is no such thing as loan forgiveness. As far as I’m concerned there is just loan trickery. It’s a form of a shell game. When you think of it, the American student is the only class of citizen – other than a felon – who can not declare bankruptcy on their debt.

Cryn : Right. It’s ridiculous.Punish people for getting an education. Why? Why are we like that? It’s very odd. I don’t get it.

Jerry : It isn’t odd if you happen to be on one side of the political spectrum in which you hold the fact that, number one, everybody has to be accountable and responsible, and, number two, you also fill up your wallet at the local university or college so that you can continue your campaign of good citizenship. That’s a personal gripe of mine, and I think that the relationship between college administrators and bankers has got to be put out into the spotlight.

Cryn : Right. But I think that more than that, Jerry, for me I guess I’m at the point where it’s no longer about pointing fingers and blaming. It’s more that this is a systemic problem – and I’ve said this many times – that this is a terrible systemic problem. And it can be sorted out. Lightning can strike down in D.C., as a matter of fact, and things can change. I know that people might think that, “Oh, she has rose tinted glasses on.” but that’s happened. Especially if there is the power of the type of movement you see with Occupy, and you’ve got lots of “busy beavers” – if you will – people like me, who continually bring it up and bring it up. There can be push, and there can be movement. You can look at the civil rights movement to see that sort of thing. And that started -many people argue, historians – that the civil rights movement began in the early 1900s. Then we moved forward with Martin Luther King in the 60s. This stuff takes time, and that’s alright. Now I wish it could be stopped immediately because of the people who want to kill themselves. It’s horrible. It hurts me in my heart, deeply. But it takes time.

Jerry : Speaking of time. We could do 15 hours and not 15 Minutes of Fact, so what I must do is end the session now, but please let the listener know how they can reach you. For example, do you have an email address, a web site, a Twitter account,. How can they reach you.

Cryn : I want them to follow me on Twitter. I’m very responsive on that. My name is @Cryn_Johannsen. They can also subscribe to me on Facebook. Just look up my name. They can also email me. It’s ccrynjohannsen@gmail.com. I promise to try to get in touch with them as soon as possible. I’m lso a teacher and I’m writing a book about the student loan lending crisis, So, I’ll keep you posted on announcements about that. There’s a big thing coming out about that. I’m very busy at work and I’m also teaching English as a Second Language, which is a big honor. So, I’m [heavily involved?] in education, as you can tell.

Jerry : And what do you do in your spare time, Cryn.

Cryn : Um, [inaudible], I’m just very busy. Busy, busy, busy, solving problems.

Jerry : OKay, well one thing I will do is ask you to give us a final word before we sign off.

Cryn : A what? A final word? Well I guess it’s all those people who are out there suffering. I want them to know that they’re not alone. Especially those who are suicidal. Please don’t be that way. I want them to turn to people they trust – family and friends. People they can speak to about this. This is not something that you should end your life over. I cannot say that enough times. I’m also speaking from a personal perspective, not about debt, but a great deal of suffering. Through suffering you can see solutions and things can get better. That’s my final thoughts on that.

Jerry : That’s a wonderful thought, Cryn. This is Jerry Ashton here at WGRNradio.com, bringing you “15 Minutes of Fact” as an innoculation against the many hours of foe which is usually generated by mainstream media. So I want to thank my listeners for attending to this show. Be reminded that you are searching out my blog at the Huffington Post, and friending me there would be appreciated as well. Signing off, Jerry Ashton.

[end]

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