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Title : “Unstuckable – Episode 20 : Create Your Own Job Like Jon Spitz”
URL : http://unstuckable.co/episode-020-create-your-own-job-like-jon-spitz/

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Organization : Unstuckable Podcast

Web Site
http://unstuckable.co
https://www.youtube.com/channel/UCU07xkEbTzsD6u8xz4_tNTw/videos

Host 1 : Stephen Warley
Contact : LinkedIn profile

Host 2 : Chris Wilson
Contact : LinkedIn Profile

Guest : Jon Spitz
Contact : LinkedIn Profile

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Transcript :
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Announcer : It’s time to get unstuck.[music] Welcome to Unstuckable episode 20. Need a mentor? Email someone you admire today and ask them to meet. I’m Chris Wilson and now here’s Stephen Warley with today’s unstuckable story. [music]

Stephen Warley : Thanks Chris. Why wait for someone to hire you? Why is it that the only way most of us think we can ever get a job is by applying for one. In today’s very competitive economy the very best way to stand out from the crowd and eliminate the competition is to create a job that only you are uniquely qualified to do. Meet Jon Spitz. He just got a job as the operations manager of 43north.org. It’s the world’s largest business plan competition, with $5 million to give away. He recently brought “Startup Weekend” to his home town of Buffalo. He produced three different events in just one year attracting 350 entrepreneurs, and wasn’t paid a dime for his work. Jon doesn’t wait for job openings – he creates them. On three different occasions Jon basically created his own job. Once he pitched a local juice vendor on how he could manage their social media for them. He got noticed on LinkedIn for his social media abilities and then landed his next job as a director for online recruitment for a local college. Finally, he landed his current job by connections he made by bringing “Startup Weekend” to Buffalo and showcasing his ability for bringing entrepreneurs together. As you listen to Jon, think of a couple of companies you’ve always wanted to work with and spend 15 minutes thinking about what you could do for them that noone else with your qualifications can. Hey John, thank you so much for joining us. Our good friend Griffin Jones – our mutual connection – I’m so glad he got us together.

Jon Spitz : Hey, thanks for having me. Happy to be here.

Stephen : We’ll be talking to Griffin in a future podcast, because he’s galavanting out in Boliva right now as the both of us are enduring a hard winter. So Jon, tell me how you think you’ve been unstuckable in your career.

Jon : Well I guess when I graduated college I was working for a supermarket – granted it was the biggest and best, and still is, the best supermarket in the world – Wegman’s –

Stephen : They’ve finally come to Massachusetts.

Jon : Yeah, that’s a big deal. You should go there. It’s good stuff. Great prepared foods. Can’t say enough good things about the place. I worked through high school and then I got a full-time job, had a great management role people would have killed to have. I did it for about two-and-a-half years, but probably after a year-and-a-half I kind of realized that this is not what I wanted to do. So I did feel stuck. I was in retail and I wanted to get out of retail as bad as I could, but I couldn’t dream of the day that I could put on a shirt and a tie. That was my goal.

Stephen : Really? See, I was dreaming of the day when I didn’t have to put that on anymore.

Jon : Yeah, I’m at that stage now. But at this stage I was like, “God, I don’t want to have to put on a uniform. I want to put on a shirt and tie and go sit in an office.” So what I actually did was – it was long talks with my folks at home, my support network – and I basically was like, “I can’t do this job.” I had to quit, and that’s exactly what I did. I quit and I didn’t have anything lined up.

Stephen : Really, it was that bad?

Jon : It was that bad for me, yeah.

Stephen : What was it like towards the end? How did you feel going into work?

Jon : I dreaded it. I would have to get there by 6:00 am – it was a thirty minute drive. The only thing that kept me going was the thought of getting my coffee in the morning, from Tim Horton’s – which was really good coffee, but it wasn’t that good.

Stephen : What was it about the job that you were like, “This is so not for me?”

Jon : Well, I was 22 or 23 at the time, and I’m working retail. So the busiest days at a grocery store – if you were to guess – would probably be what? What days do you think people usually shop at a grocery store?

Stephen : Oh, weekends. Isn’t Wednesday the best day to go shopping?

Jon : Yes it is.

Stephern : That’s when I go.

Jon : Yes, weekends. So that means that as a manager you’re there on the weekends. So when all of my friends are out having fun on the weekends I’m getting up at 6:00 am to go into a cooler and then empty the cooler and bring it out to the sales floor for people. So just being in the retail environment, working weekends and holidays, I knew that was something I wasn’t going to be doing for very long. I guess at the end there I actually tried to get to Boston when they opened up those stores. I was like, “Listen, I’ll go to Boston. I’ll help them open the stores and show them the Wegman’s way.” and when I got rejected for that, and upon getting rejected for a couple of other things I kind of thought that the company wasn’t on the same career trajectory so I had to make my own career trajectory.

Stephen : That’s interesting. Also, that seems like a big part of it. Maybe if they did give you some advancement opportunities you might have stuck around a little longer.

Jon : Yeah, but would I have been happy? Maybe temporarily.

Stephen : Right, it’s true. We always think that small change sometimes can be a good thing, but if it is more of the same thing you’re stuck a little longer in a place you don’t want to be.

Jon : Exactly.

Stephen : So you quit. I know you were probably raised this way. I was raised this way. It’s like, “Oh my god! Don’t quit your job until you have another job.” I have to say that I feel my mindset is changing. I mean, if you’re not happy and as long as somehow you can financially take care of yourself and you’ve found an alternative way to do that, I think it’s not a bad thing if it puts more time into focusing on what you really want to do.

Jon : Right, and to me – at least from my experience, as I’ve done it recently again – looking for a job really, for me, is a full-time job. So what I did when I walked in and quit – I didn’t do it like a maniac or anything like that, I did it politically right – was I created my own job. Then I was a juice vendor who worked at Wegman’s that was locally in Geneva, New York. I basically reached out to them and was like, “Hey, I can help you guys. I love social media. Let me build something for you and be the social media guy.” Basically what they said was “Come back to me. Write a business plan on what you’re going to do for us and break it down…” So, long story short, I got a job with them and started working with them. So I kind of created what I wanted to do which at that time was social media. Social media was just getting into businesses, and I was like, “Okay, this is my ticket out of the grocery store.”

Stephen : So was it a ticket out of like, “Cause I didn’t want to do that.” Or were you generally really interested in it?

Jon : Really interested in social media. Can I say I was really interested in the juice company itself? No. But to this day, Red Jacket Orchards is the best fresh juice that you can get. If you’re in New York City they have it in all of the Green Markets there. I don’t know about Boston. It’s great stuff. It’s like Bolthouse juice basically, if you’ve had that before.

Stephen : So where did the idea come from? Did you ever think of working for yourself before? Where did that idea or urge come from?

Jon : No. I just had a connection there with one of the vendors and I was like, “I’m just going to try and create my own job there.” I ended up doing it. Then three months later, all of a sudden via LinkedIn, I got a phone call from a recruiter and then I got my next job and I had to leave that place. I kind of created that momentum, because I wrote that business plan. I told those people, “This is what I’m going to do for you.” You can send your resume all over the place, but – I don’t know what the numbers are – I think it’s about a 10% chance that you’re going to get that job, compared to knowing somebody.

Stephen : It’s so interesting. That’s what I’m increasingly advising people to do, is – not that we want to work for free, we want to be rewarded for our efforts – but show what you can do. Bring ideas to a company you want to work for instead of waiting around for a job opening, because your initiative is going to really stand out rather than just a long line of people asking for a job.

Jon : Right, exactly.

Stephen : So you got called by a recruiter.

Jon : I got called by a recruiter. Now, I don’t know if you’ve ever been called by a recruiter, but usually it’s for insurance – at least that’s usually my experience, they were like, “Do you want to sell insurance?”. So I kept getting these calls and I was driving on the road selling juice in Binghamton and I got the call. I kind of answered snarky at the time [crosstalk], and it turns out that it was this great opportunity at this college. So I was like, “Yeah, I’m definitely interested.” To make a long story short, I interviewed on a Thursday and Friday morning at 9:00 am they tell me I got the job. All of a sudden I’m in a shirt and tie in the office I’ve always dreamed of –

Stephen : What were you doing at the college?

Jon : I was supposed to be doing a lot of social media. What it turned into was more sales admissions, but it was still a great learning experience, learning opportunity and I ended up getting my MBA through them. Never in a million years did I think I would go back to school at the time.

Stephen : Hey, and it was paid for.

Jon : That’s a good thing.

Stephen : That’s the best way to get an MBA.

Jon : Right. So as I was doing all of that I kind of started realizing that maybe I was a little stuck again. So I was like, “What do I really like to do?” and that’s when I went to a “Startup Weekend” in Rochester. For those who aren’t familiar with the “Startup Weekend”, it’s a 54 hour event which brings like-minded people of all different skills sets – whether you are business folk, a designer or developer who develops web apps or whatever –

Stephen : It is an awesome event. Chris and I did the one in Cape Cod last year.

Jon : Oh, it’s great. To me it’s the best learning experience. It’s just a great way to get around people who have the same interests as you.

Stephen : Yeah, and at a lot of conferences you’re just sitting there listening to panels or lectures. This is very proactive. You really get to be involved and it’s awesome.

Jon : Yeah, so I did that and I left that weekend and I was like, “Wow! That was just amazing.” and I’m like, “That really needs to come to Buffalo.”

Stephen : So they had not had one in Buffalo.

Jon : No. It just hadn’t happened, because, it hadn’t happened. So I reached out to a couple of people I had met at the event, and I’m like, “How do I bring this to Buffalo?” and I get connected to my buddy Dan and he was like “Yeah man. We totally want to bring this, but we don’t have the bandwidth. We need someone to lead the way.” I naively was like, “Oh, sure. I’ll do that.”, not knowing what I was signing myself up for at the time.

Stephen : I think it is so awesome. I mean, you brought a Startup Weekend to a city. That’s awesome.

Jon : I did. I signed up it, but there was an army of awesome people I met along the way that helped bring that to fruition. Really, without them it wouldn’t have happened. But yeah, I was kind of the thing that pushed it over the hill. I was like, “We’re just going to do this. I’m going to sign us up and then we’ll figure out how it happens after.”

Stephen : How long did it take to put together?

Jon : I want to say we took about four to six months for the first one, and then we’ve launched two others after that, so three total in almost less than a year – which is a little aggressive – and I’m a little burnt out.

Stephen : And how many people participated?

Jon : I’d say over all three events we’ve had about 350 people participate –

Stephen : That’s awesome. Congratulations.

Jon : Which, in Buffalo, it’s really exciting because we’re trying to change that blue-collar mindset where you have to graduate college and go work at a bank or just go get that job. Maybe you can create your own job, right here in this community. We want that encouragement and support and make people realize that it’s okay if you try to start a business and fail. It’s going to be rewarded, and then you can try and start the next one, and you’re going to learn a lot from doing that. So, we’re trying to create that environment here.

Stephen : That sounds like a very unstuckable philosophy.

Jon : Absolutely.

Stephen : And you’re trying to do it to a whole city.

Jon : A whole city, man. It’s grassroots. My one buddy, whose really involved in this too, posted an article about Detroit. Maybe he can get connected somewhere in there. The guy was saying that the real entrepreneurs are the people that are trying to build an entrepreneurial community in their communities – like Detroit, like Pittsburgh, like Buffalo – these cities that are rust belt. They’ve been destroyed by businesses leaving and they’re trying to build that community back up. I like that because I’m in Buffalo. Nothing against being in Boston and New York and San Fran, right? Those are already built.

Stephen : Well, you never know what could happen to the economy… How do you know when you’re stuck? It seems like you have this – you just know when you’ve had enough and it is time to move on, and then you just jump into things. So how do you know?

Jon : For me it’s like every job that I go to I’m trying to learn whatever I can from that job. To me, you kind of get that feeling that you’ve taken all the skills – you know, you’re not going to be a master or expert of anything – but you get a feeling that like, “Okay, I think I’ve kind of used everything I’m going to get out of this employer.”. And if there is no room for me to get higher up and learn some more new skills, to me, that’s when I’m stuck. That’s the scariest thing to me, when I’m not learning anymore, or developing my own skill sets. Because in the end, everybody is in the business of themselves, and if you aren’t in that mindset – that you’re in the business of you – you’ve got to get in it, because nobody cares about your brand more than yourself. That’s the way I look at it.

Stephen : It is. It’s so funny. I always say the most important skill in business is communication – and I would say, sales. Yet, what don’t they teach you in business school? How to sell! So none of us know how to sell ourselves.

Jon : It’s an awkward thing, too, usually. People aren’t comfortable bragging about themselves – some people are – but not everybody is comfortable selling themselves and bragging about what they’ve done. It’s just an awkward thing sometimes for people.

Stephen : Yeah, what is your quick story? I think that’s a big thing that we’re trying to make people aware of, is how to tell your story. What’s the quick story that you tell about yourself. What’s your quick pitch about why Jon Spitz is so awesome.

Jon : Oh man. You’re putting me on the spot? I guess I’m a doer, right? I’ve done a lot of things, from being the guy who brought Startup Weekend here, and now I’m going to be one of the guys, and gals, that brings the world’s largest business plan competition to the city of Buffalo. I don’t know. You’ve put me on the spot and I didn’t have a good response.

Stephen : I think that’s a good answer because I think that’s what it’s about when you’re selling yourself, right? You have to have that answer ready to go, because how are people going to remember you. I’m sure there are already people in the community of Buffalo who know “Oh gosh, if we need to get this thing done, you know who we need to call? Jon Spitz.”

Jon : I’d like to think so. My new boss – who is awesome – says “Your reputation is the one thing that you have to hold near and dear to your heart, because when you lose that reputation it is very, very difficult to get it back. So you need to be known as someone who follows through, gets things done, that can be relied on. If you are known as that type of person I think that goes a long way. Then you can help other people through networking and volunteering – I think volunteering is probably one of the number one things I recommend to anybody to get unstuck.

Stephen : Yeah, and I think it’s amazing – you didn’t get paid for anything you did for the startup weekend, correct?

Job : No.

Stephen : That is a ton of work, but tell me – what do you feel? What did it give you back? Why was it worth it?

Jon : Let’s say I didn’t get this job I have now – which I attribute to Startup Weekend – still, just like the relationships I have now in the community with like-minded folks. The feeling you have when you’re at that event, and you see the energy in that room and all of the people – whether it’s 70 people or 100 people – that believe they have the next Facebook, the next big thing. Man, it’s just such a high that your high on it for that whole weekend, and then a couple of days after. That’s why we keep doing it, because it’s just an incredible feeling to see these people and this energy. You’re bringing strangers together to try and accomplish something huge. That’s why I did it and that’s while I’ll probably continue to do it.

Stephen : I want to ask you in a second about your new job – about the new chapter in your career – but something else about the Startup Weekend, or your experience in building communities. What do you think are the ingredients to build a community that cares?… That’s hard.

Jon : It is. It’s a slow burn, but it really starts with a couple of passionate individuals really spreading that energy. That energy is contagious, and once people see that they’re not alone and there are other people who feel the same way and have the same ideas and think the same way they do, then it starts spreading. It’s slow, but to get people involved what really probably should happen – what I keep telling the folks that we do Startup Weekend with – is that we should really probably pass that event off to somebody else – as much as I love it – and let them run with it, bring their communities into it and let it even more. Then we go on to do a different event. So we keep getting all of these different events which are running simultaneously so there’s just a ton of entrepreneurial events happening in Buffalo, and we turn into this hub of – nobody would even think right now to start a business in Buffalo – but I’d like to think that in ten years that’s going to be a very, very different story.

Stephen : Well, just the standard or cost of living is so much less expensive than Silicon Valley or New York City, that I think that is a story that Buffalo needs to tell. That is, the dramatic cut in startup costs just because it’s going to be so much cheaper to live and have office space, etc.

Jon : Yeah, I own a house – which is just stupid to me that I can own a house. You can do that in Buffalo. Your friends in New York and etc. – they can’t do that. That’s one of the big advantages here.

Stephen : Absolutely. So you were at the college. When did you know to leave that and what did you leap into next?

Jon : I left Medaille College. I think both parties knew it was time. It was just, a lot of things went on there. Half of my staff had gotten fired, and they had been there for 30+ years. So it was just a really negative atmosphere, and I knew that I couldn’t keep doing this to myself because I started to feel like I was back at Wegman’s. Nothing against Wegman’s – because they’re a great company – but I just didn’t want to feel this way. Life is too short to feel this way. So it was really a mutual part. I told them, “Listen, I’m just going to finish up my MBA and I’m out of here.” Then I was finishing up my MBA and this job opportunity popped up – through one of the connections through Startup Weekend, giving me the introduction to the hiring manager – and then , long story short I ended up scoring really, right now, the dream job. I’m basically getting paid to do Startup Weekend, which is like “Wow!”.

Stephen : Awesome. So what’s the company? What do they do?

Jon : So, it’s “43 North” It is the world’s largest business plan competition, and by that meaning we have the most money. So it’s almost like a mass challenge, except there’s more money in the line. So we have $5 million total in prizes, and there’s going to be a million for first, there’s going to be six half million prizes, and I think four quarter million prizes.

Stephen : Wow, and what are you doing for them?

Jon : I’m the operations manager, so I’m really trying to build the competition – like I built Startup Weekend. So, what are the requirements to join the competition, getting judges, getting mentors. Then I’ll be traveling. So I’ll be heading up to Washington, New York, Boston – trying to recruit people.

Stephen : Well, you have to stop by and visit Chris and I.

Jon : Yeah, I’d love to. I’ll be in Boston, I hope. So , it’s like unbelievable. It’s a really small team, but I’m interfacing with some of — like, some of the people I’m sitting next to in meetings I’m like, “God, I can’t believe I’m sitting next to this person.” You know? Because they’re really successful people in Buffalo, and just sometimes I pinch myself, because I’ve never liked a job where I woke up and didn’t mind going to work in seven degree weather, like today. Or brought work home, and was just doing it because I wanted to do it and not because I had to. It’s like a strange feeling, and I think that’s what everybody is looking for. It doesn’t necessarily have to be you starting your own business, but finding that company where you have the same belief system, and you like the mission that they’re going for and things like that. I really wish it upon everybody, because it’s really an awesome feeling.

Stephen : I’m really glad you said that, because that’s something that we’re trying to do – that idea of entrepreneurship. That you don’t have to be that person that’s going to go get VC money and start your own business. You can find that right opportunity. It’s about being empowered. It’s about really knowing your story, knowing what you want and the people you want to work with, and going out there and finding it. It sounds like you’ve gone through a lot of trial and error to find it, but it seems like it was so worth it.

Jon : Oh my god, yeah. I probably wouldn’t have it any other way, but if you would have asked me when I was at a couple of those jobs, I probably would have sang a different tune. But now that I’m where I’m at today, you kind of see why it all took place, and all of the things you learned throughout those jobs.

Stephen : Well this is really awesome. I love your unstuckable story, but now it’s time to turn the tables. Are you ready to help our listeners get unstuck and take action?

Jon : Of course.

Stephen : So, how would you describe someone who is unstuckable?

Jon : I guess if you’re in a place where you just know that you’re not happy. If you’re not happy going to work – which I don’t think most people are for the most part – you’ve got to do something. For me, I took a drastic move and quit my job. I really don’t recommend that to anybody unless you’re in a position to do that. Other than that, my first thing would probably be networking. I think networking is the #1 thing to do to get unstuck, wherever you are. By that, try to find a cause that you really believe in. There’s tons of non-profits in any community. Maybe create your own, but just get involved and help people. When you truly try to help somebody, it seems that it comes back to you. By that I mean that if I help connect you to somebody else I know that’s somewhere else in the country, you’re going to be more prone to help me do something. It’s just human nature. If somebody helps you you want to return the favor. So to genuinely help people by volunteering, I think good things just come your way. Not only karma, but at the end of the day, I think job opportunities, etc.

Jon : Yeah, I think even when you want to go to a conference or an event that you’re really excited about – the people who are going to be there, the speakers, the content. Take the next step and actually volunteer and see if they need any help, because you are going to meet that many more people because you’re going to have an integrated role into how that conference is run. You know that better than anybody.

Jon : Yeah, that’s actually great idea.

Stephen : Right? You were kind of like. “I’m going to sit at the registration table so I can meet everybody and they come in, absolutely. So, excellent point. I really am such a firm believer in just meeting somebody and doing something new. That’s a great way to get unstuck. Is there a particular resource, a book, podcast, quote – anything like that – that you use regularly to help people get unstuck?

Jon : There’s a couple of books. One of them is, I think it’s “The Magic of Thinking Big”. I don’t know who the author is. I gave the book to my sister because I loved it so much, and I wanted to make sure that she read it. Really good book. Just really on the magic of thinking big. So thinking positive and all of that stuff. I highly recommend that book. I also really like Gary Vanderchuck.

Stephen : Oh, yes.

Jon : I’m a social media geek –

Stephen : I love “Crush It”.

Jon : Yeah, “Crush It” was actually the book which made me quit my job.

Stephen : Wow!, Thank you Gary V. Look what you did for Jon.

Jon : Those would be the two which come to mind immediately.

Stephen : Is there anybody you would like to thank, that has helped you get unstuck, and how did they help you?

Jon : I always think that getting that job at Medaille. Jackie Matheny was the hiring boss. For her to give me that opportunity – because I was hired as the director of online recruitment, which at the time after I got there I realized that I probably had no business getting that job. She really took a leap of faith on me, and it probably changed the whole course of my career trajectory. So that would be one of the first ones. I actually wrote her a letter after they fired her that said how much I owed to her. Then [Ad Harrigon?] –

Stephen : I think that’s awesome by the way. I just think it is a reminder. For those people that – you don’t even realize – it could have been just something they said. But it affected your life. I think, write a note, send an email if you’re able to contact them somehow, and just let them know how they changed the course of your life. I think it’s such a nice gesture back to what you were saying about helping people out, volunteering, and giving something back.

Jon : Oh, absolutely. Then Ed Harrigan, he was my manager over at Wegman’s. It was not until I got into my MBA program, and they started doing the leadership courses, that I really realized like, “Wow. Ed was telling me all of this stuff for free at work.” So I was learning leadership way back from him. I guess to my last point on really how to get unstuck – and my boss kind of reiterated it – and I’m going to try and pursue this myself now. You need a mentor, and you probably need more than one. Just reach out to somebody. He suggested you reach out to somebody in the community that you admire and it doesn’t matter how big they are. He goes, “The worst thing they do is don’t respond or say no. But everybody likes to get their ego stroked, so write them an email and say, “Hey, you have a phenomenal career background. I would love to grab a coffee with you and chat.”. Then just take it from there. So I actually reached out to this gentleman I’ve met through my new job, who has just an incredible resume, and said, “Hey, I had a great time meeting you the first time. If you’re available, I’d love to bounce ideas off of you from now and then, over a cup of coffee. He’s like, “Sure, no problem. I would love to help out.” I think you don’t know until you ask, but we’re all afraid to ask. So I think, just getting somebody you admire that you don’t work with but is in a different industry, I think that is probably a huge thing that most people are afraid to do,

Stephen : I think that’s great advice. What I always tell people is everybody likes a compliment. Something they wrote or did that you genuinely really liked, and influenced you – let them know. That is a connection, instead of just saying, “I want to make a lot of money just like you!” And maybe that is an approach, who knows. You never know who you’re talking to. Even for our podcast, it’s amazing how many people who have been so generous with their time who we thought would never want to give us the time of day. It’s been a tremendous experience.

Jon : Awesoe.

Stephen : So John, thank you so much for all of your awesome advice. There’s a lot of great nuggets in there for people to go back and listen to on how they can get unstuck. Hopefully, we’ll have you back one day. And good luck with the new business plan competition.

Jon : Yeah, and people should check it out at 43north.org. You can apply, register, and maybe you can get unstuck by starting your own business and bringing it right here to Buffalo, New York.

Stephen : Love it! Thanks so much Jon.

Jon : Alright, thanks.

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Day 8 : The Computer-Human Hybridization Movement – Increasing Efficiency While Decreasing Unemployment

A quick Google search this morning produced the YouTube video of an excellent speech by TranscribeMe CEO Alex Dunayev at the Silicone Valley Open Doors Investment Conference in 2013.

Mr Dunayev delivers and well articulated and down-to-earth presentation which clearly details the important trends arising in the transcription industry. Some of the most important of these include : the rapid growth of the transcription market worldwide as a result of greater reach of the internet and mobile networks, how new business models (such as crowd-sourcing) are being made possible by advances in technology which are enabling the delivery of higher quality transcription services to a widening customer base. Mr. Dunayev also explains the integration of evolving speech recognition software and artificial intelligence into the transcription process, which is enabling transcription to be done in a more efficient and less costly manner, and thus provide transcription services to individuals and organizations who simply hadn’t had the budget to afford it in the past (ex. students, educational institutions, freelancers, small businesses. He also gives us a promising glimpse of the future potentials of the new transcription paradigm, including ways it will aid disadvantaged populations such as the disabled (ex. blind and deaf), researchers, creative people, etc. Judging from the response of the experts on the questioning panel, who seemed to be quite impressed, I believe that most people come away from viewing this presentation with an expanded understanding of the topic of transcription, as well as the various additional topics and organizations related to the transcription industry. In addition, it appears easy to gain a more optimistic sense that computer technology actually CAN be harnessed and utilized in a practical and humane manner to solve important real world problems (ex. human, business, academic, etc.) while at the same time being easy to implement and affordable to the general public.

In the past decade, this philosophically fragile issue of the “Rise of the Machines” has grown to apocalyptic proportions for many, as theories range from robots taking over human jobs and making us obsolete, to artificial intelligence being taken over by the computers themselves, who then turn on their human creators and initiate a global cyborg war – perhaps catalyzed by the computerized scanning and transcribing of uncensored human thoughts, leading naturally to World War III between the humans, and with supercomputer controlled neutron bomb attacks resulting in mass extinction of the human population of the planet, and allowing the robots to live in a highly organized and efficient utopia until the end of time.

Most informed and sensible people realize that any technology is merely a tool, and that it is the APPLICATION of that technology which determines its ethical value. Examples now abound of new applications of technology able to solve REAL problems for REAL people which have never been possible in the past. For instance, as supercomputing technology becomes faster and more powerful it is being used to analyze data in the field of medicine to gain better understanding of genetic factors in disease, the nature of epidemics, etc. Smartphone apps are being developed which facilitate a growing range of medical treatment processes, often conducted by the individual in the comfort of their own home. To give a few of examples, there are now operational apps which measure and remind diabetics to check their blood sugar level at scheduled times which are making it much easier to control this chronic disease *and various others). New apps which track disease epidemics are allowing public health officials to better protect human populations from outbreaks, and to eliminate outbreaks when they occur as a result of the ability to obtain data related to the epidemic faster. Stem cell technology is showing the promise of regenerating dysfunctional body parts and even restoring various important neurological functions in the body (ex. vision, movement, paralysis). From these few examples most people would probably agree that there are significant potential benefits to the development of these advanced technologies. The fundamental issue thus becomes ensuring that the applications of this higher technology are directed at solving REAL problems for REAL people, with the main goal of improving the lives of people throughout the world.

Along this line of reasoning, I believe that the transcription related technology, service and employment system which TranscribeMe is developing is an ideal example of the proper use of the emerging advanced technologies. It is also an excellent example of how it is completely feasible to integrate computer technology and human capital to ultimately increase OVERALL benefits for the humans who are served by these technologies. For instance, the TranscribeMe crowd sourcing production platform contributes two main benefits to the operation. It enables greater efficiency and faster turnover of the end product (transcription) to the customer, while at the same time fulfilling more of the needs of the transcribers to be able to work anytime, anywhere and more flexibly as they general work on quick (roughly one minute) segments of speech. In addition, since Mr. Dunayev explains that there are just certain limits to what computers can achieve in regard to processing human speech, we see that the computers have a very valuable role to play in the more logistical and technical aspects of the transcription process (ex. splicing audio files into ~ one minute micro-chunks, distributing the micro-chunks to the most suitable members of the transcriber crowd based on demographic data stored in the system, etc). In other words, the computer is acting in a similar way to the timer on a dishwasher or coffee machine. It COMPLEMENTS the human labor.  The computer performs the more menial tasks of scheduling and organization while the skills of the human are used for those elements of the workflow which are beyond the natural realm of the computers. It is the same case for digital music production. Sure, digital musical instruments can do many amazing things which human musicians generally can’t do on their own (ex. synthesizing sounds which don’t actually exist in nature, optimizing music and sounds after they have been recording via advanced digital audio editing software, etc.). Before these technologies were available to humans they had less creative options to work with sound and produce the amazing works that they can now. However, digitized music will NEVER be able to truly mimic the unique human quality which is brought forth through music.

There are certainly some rather ethically unsettling developments playing out in various pursuits which have a strong effect on humans, all other lifeforms on earth and the environment. Some more down-to-earth examples can include : the detrimental effect of information overload on the human brain, the often intrusive nature of Smartphone technology by which people become addicted and neglect more important issues in their lives, the sedentary lifestyle many people have descended into as a result of the technology making it less necessary to be physically active, etc. While each of the above examples can be partially alleviated through the application of proper behavioral (and other) psychology strategies, the bottom line is that humanity is facing a growing challenge of trying to strike a healthy balance of utilizing these helpful new technologies as opposed to allowing the technologies to exploit THEM.

This is why the kind of technology application which TranscribeMe has developed offers much hope in the sense of being evidence of the ability to design technology in keeping with the ultimate practical needs of the humans who actually use the product in their real lives. The computers are not the end consumers of a product like the TranscribeMe transcription. They are the TOOL which enables the end product to be produced in the best form and in the most efficient manner possible. Ultimately, it is the HUMANS who benefit from the fruits of the technology which TranscribeMe has developed. That is, BOTH the end consumer (who receives a very high quality (accurate) transcript in an increasingly short amount of time and at an increasingly affordable price) AND the worldwide crowd of transcribers who benefit from a decreased risk of under or unemployment, job flexibility, high quality training and career advancement opportunities. In the end, the TranscribeMe system is very people-friendly.

At the SAME time, the TranscribeMe system is also computer-friendly. That is, as explained in the presentation, the artificial intelligence of the transcription software actually learns how to better process a specific (repeat) customer’s projects based on all of the data collected from past projects. Therefore, the computers themselves are also evolving and benefiting through the performance of their intended actions (through the combination of big data processing and artificial intelligence).

In the end, a very positive feedback and production loop arises as the computers’ evolving artificial intelligence increases the productivity of the process and thus completes the transcription for repeat customers FASTER. This then frees up resources to be able to process more customers, which increases revenue, which then enables the company to invest more profits into growth and marketing, hire more transcribers (and other necessary workers) and thus stimulate employment and the general economy. Again, this line of reasoning shows clearly how this system delivers REAL benefit to the lives of REAL humans.

What is even more promising is that, as Mr. Dunayev details in the presentation, TranscribeMe has begun planning and implementing some very powerful collaborative projects with other companies and industries which can benefit from the integration of TranscribMe’s crowd sourced, computer-hybrid transcription technology with the their own applications. One example of this is the collaboration between TranscribeMe and NVivo, one of the leading research platforms for data analysis. A significant component of research of most kinds (ex. marketing research, qualitative social science studies, focus groups, etc.) involves collecting data in a form which is suitable for, and optimized by, quality transcription. Proper transcription of data enhances the ability to organize, manage and analyze data with the end result being better quality research, and maximum application of the output of that research.

This integration of TranscribeMe technology into a growing number of appropriate and related applications is positioning TranscribeMe technology to serve as a powerful tool whose function is to convert audio speech into the most potentially accurate text which can then be imported into other applications which use text data as one of the primary inputs. In line with the old saying, “Garbage in… garbage out.” the TranscribeMe technology is minimizing the amount of garbage going IN, and thus acting as a major force for improving the quality of all research which uses real speech data from any source (audio, video, etc.).

I realize that this post has grown extremely long. When I become interested in a subject the words just spewing out of me and it is better to just go with it. It is a natural tendency. A blessing and a curse of sorts. I’ll admit that I have a “writing problem”, in the sense that I often can’t write fast enough. This is, of course, is worsened by my “drinking problem”, where I can’t drink fast enough. Then again, that all depends on the type of drink (ex. beer, coffee, etc.). The reader is, of course, free to take what they want and leave the rest.

But I digress.

Having said all of this, I do TRULY believe that the issue of the proper integration of technology with human nature is one of the most important of our time. Plus, it only seems to be becoming MORE important, and at an ACCELERATING rate as the evolution of the technology itself is accelerating in a non-linear progression. I also think it is important for anyone who has an interest in, and/or wants to work in, the transcription field to learn about this issue, think about and consider the ways (both positive and negative) in which it effects their everyday lives. When I look at developments like TranscribeMe it makes me very hopeful that we are at CAPABLE of developing ethical collaborative integrated applications which utilize the power of advancing technology with the ultimate purpose of improving the human condition.

Getting back to the transcription training issue, in this post I haven’t yet specifically discussed much related to my progress. I have now passed the TranscribeMe application and started on the training phase before being cleared to work on projects. In a way, however, as I mentioned in the last post that one part of my research as I proceed through the transcription world is to watch videos related to the different topics, companies, industry people, etc. Therefore, this whole blog post essentially describes a valuable part of the research process. That is, the process of becoming more familiar with the transcription company I am now working for, getting to know more about how they operate their business, learning about what the company has planned for growth and development into the future, etc. In the same way that an investor does serious research on the “fundamentals” of a prospective company before making the decision to invest in it, it is similarly important to research a company you intend to WORK for to ensure that the philosophy and goals of the company are in line with yours to an adequate degree. After all, when you work for a company you are dedicating quite a bit of your energy and time into the endeavor. Thus it is essential to do your homework in order to make the most informed and prudent decision based on the specific nature of your situation. In addition, what is so great about living in the “information age” is that there is just so much information available if we know where and how to look. That is one of the functions of this blog, of course. One of the main goals here is to teach you (by example) a productive strategy of navigating through the transcription world (and the worlds connected to it) with the ultimate goal of helping you to make the best decisions possible which will help you achieve your goals and maintain a healthy level of continuous growth and prosperity – on the physical, mental and spiritual levels.

As for the TranscribeMe training, I have been working through the training modules while simultaneously reading through the style guide. I should be done with the training by tomorrow and then will attempt the final exam for the training. If/when I pass the exam the administrators will then contact me within a few days and provide me with my login information so that I can access the system, start becoming familiar with how things work, and spend some time browsing the internal social media network in order to begin networking and connecting with some of my new co-workers, etc. I also have plenty of research content to keep me busy both before and after I gain formal entrance into the system and start working on transcribing some of the one minute (or less) length audio files. My main focus, however, is to proceed slowly, steadily and methodically, in order to take it all in at a healthy pace while also enjoying the process of growth and discovery.

I hope you have gained something valuable from the information in this rather long post. In the next post I will further discuss some of my insights on the training and research processes, and do some more analysis of other interesting aspects of the TranscribeMe operation.

TranscriptJunky@gmail.com
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